Vanilla ice cream is good, but vanilla copy isn’t.
Vanilla copy is when you try to appeal to people. You want to sound professional and polished vs. personal.
Making it personal for your readers is like handing them a banana split. It’s exciting, and they wanna devour it.
If you’re using A.I. to do all your talking, there’s a good chance your copy sounds nice and makes sense… but it might receive zero response, because it’s not you. It’s a rearranged version of what everyone else is already saying.
I totally understand wanting to save time. I also don’t want you to sit for hours looking at a blank screen with no idea what to write. And tools like ChatGPT can help… if you know how to use them without losing your voice.
But no amount of paragraph-perfecting will save content or messaging that doesn’t carry your truth.
Readers want YOUR opinion and expertise.
Your ideal clients aren’t scanning for perfect grammar. (Otherwise, I’d be in deep doo doo! 😆)
They’re seeking something that makes them feel like you understand what they’re going through.
And that doesn’t happen when you sound generic.
It happens when you sound like a person who gives a damn.
Here’s why messaging from the heart isn’t optional anymore…
You can have a killer offer, a big email list, and 100 strategy PDFs saved on your desktop… but if your words don’t reflect how much you care about the people reading them? You’re invisible to those who need your services, products, programs, and art.
So many entrepreneurs get stuck because they write about what they do instead of sharing what they know.
I’ve helped thousands of entrepreneurs with their messaging and the majority of my critiques are…
I don’t understand what that means.
You’re talking about how you help people instead of what’s different as a result of buying your offer.
Your job in messaging is to reflect your ideal client’s real struggle or desire. How they feel it in their heart. So, talk to them like that.
How to Get Out of Your Head and Into a Message That Connects
Here are a few ways to stop overthinking and start writing something people feel:
Write like a voice note
Open a blank doc and write how you talk. Don’t write for “readers.” Write for that one client who’s stuck or on the verge of giving up. Say what you’d say to their face.
Before you post, gut-check it
Would I actually say this to someone I care about, or am I trying to sound impressive? If it’s the latter, strip it back.
Connect before you create
Don’t open ChatGPT until you’ve sat with what you actually want to say. Use your intuition to decide what your ideal buyers most need to hear right now.
Smart Ways to Use ChatGPT So It’s Got Your Voice
When you do use AI, treat it like a writing partner… not a ghostwriter. Most people get lazy with prompts, then blame the tool when it churns out generic garbage.
Here’s how to make it more personal:
Ask it to sharpen your own thoughts
Prompt: “Here’s what I want to say: [paste your messy draft]. Help me clarify this without changing the tone.”
This keeps your voice intact but tightens the message.
Get to the emotional truth of what your people need to hear
Prompt: “My client feels stuck around [your topic]. What are 5 things they need to hear to feel understood and hopeful again?”
Then write your post as if you’re handing them a lifeline.
Reword without sterilizing
Prompt: “Rewrite this like I’m talking to my smartest, no-BS friend… make it clear, and emotionally real… with no cliches.”
This keeps the vibe on point without losing your depth and expertise.
Look, you don’t need to be great writer to attract clients. Your readers need to feel you.
Just share your truth from your heart.
Before you write, step into version of you that shares what’s really going on behind the scenes, what you wish someone told you sooner, or what you know deep in your bones.
Forget the fancy words and just be yourself. Speak directly to the person who needs to hear it.
That’s the kind of messaging that makes ideal clients trust you, follow you, and buy!