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Most Recent Blog Posts
How to Know When It’s Time to Pivot, Prune, or Lean In
Most entrepreneurs are dragging dead weight in their business, but may not even know it. You keep saying yes to things that once sounded good but are starting to feel flat, heavy, or obligatory. It’s usually not obvious because these slowly creep up on you. If it’s...
5 Out-of-the-Box Visibility Strategies
How to Get Seen Without Selling Your Soul or Burning Out Putting the word out there about your products or services can feel complex. I love online launches, but depending on the type of launch strategy, they can take a month or two to create. If you’re excited about...
Write Copy from the Heart Love
Vanilla ice cream is good, but vanilla copy isn’t. Vanilla copy is when you try to appeal to people. You want to sound professional and polished versus personal. Making it personal for your readers is like handing them a banana split. It’s exciting and they wanna...

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