If you want to skyrocket your prosperity in the next quarter, give your clients and customers a 5-Star Experience before, during, and after they say yes.
There are so many unique ways to do this without spending a lot of moola or time.
Start by asking yourself what you want your potential clients to feel like when they interact with your company.
Several years ago, we went snow skiing in Park City, Utah at Deer Valley Resort. It was our first time visiting. Other than the resort just being for skiers (no snowboarding allowed) we expected the normal ski resort experience.
But it wasn’t normal.
We parked curbside to unload our gear (which was a bit chaotic with our 8- and 10-year-olds), and an employee approached our car asking if we needed help.
I excitedly accepted and was blown away when the woman helped us unload and stack our gear close to the chair lift. NOBODY HAS EVER DONE THAT AT ANY SKI RESORT.
Everything about the resort was designed to make it easy for skiers to park, hop on the shuttle, and then put their boots on in a warm and comfortable locker room where you can also store your street clothes and shoes.
It felt like the resort’s priority was our ease, not making moola. (Shocking in the ski resort world.)
Above and beyond all of this was the friendliness and helpfulness of every employee we encountered. If someone saw me looking at the trail map, they ran over to help. They asked us how we were doing every single time we got on a chairlift.
They looked us in the eyes and smiled when we got off the chairlift.
Every. Single. Time.
They truly cared about our experience.
We became insta-fans!
That kind of experience creates loyalty, word-of-mouth referrals, repeat business, and clients who rave about you without being asked.
It didn’t hurt that they also store your skis overnight free of charge and serve the best food I’ve ever tasted on a mountain.
They want to be the best and it shows. Other resorts see how little they can get away with and make a profit… or at least that’s how it feels on this side of the coin.
That experience reminded me how powerful it is when a business genuinely thinks about the customer experience from beginning to end.
One of our core values at MasterPeace Coaching is to surprise and delight, even before a client ever invests.
We put a huge amount of time and effort into producing free training and resources all year long. Even if the person consuming our free stuff never buys, it’s our intention that they walk away uplifted and more clear about their next steps in business and life.
If a client makes a request about how we can make our material easier for them to implement, we do everything possible to make it happen.
I send our high-end clients goodies and personal cards.
We give our clients extra help on the side to ensure they keep moving forward. My team does this too, without me having to say a word.
When customers and clients get that you truly care and are willing to go the distance, you’ll always reap the rewards in the end.
Get clear on the experience you want for your tribe and let your heart do the brainstorming to make it pleasure-filled for your 5-Star Clients before, during, and after they buy.
Sometimes the smallest touches create the biggest impact: a thoughtful follow-up email, a faster response time, remembering personal details, simplifying a process, or giving people unexpected support before they even ask.
Happy clients, happy heart, happy bank account. 😉