One business idea can transform your business. The wrong one can eat up six months of your time with nothing to show for it.
The challenge is knowing the difference before you invest your time, energy, and creativity.
But if you ask yourself what you should focus on next to make the moola, your brain starts searching for practical answers.
What’s trending? What are other people doing? What’s the fastest way to six figures?
Those questions don’t always lead you to a clear and exciting answer. They often lead you to pressure.
When you’re trying to figure out the “right” project from that place, every idea starts sounding equally good… or equally overwhelming.
Before long, you’ve got ten unfinished projects and no idea which one deserves your attention.
That’s why I created the Four Six-Figure Project Filters.
Every project idea has to pass these four filters before it earns a yes.
Filter #1: Flow
“Am I excited to spend the next three months creating this?”
If the answer isn’t a strong yes, don’t talk yourself into it. The most profitable project isn’t the one that looks best on paper. It’s the one you’ll finish because you can’t wait to work on it.
There are plenty of good ideas. You want the one that pulls you in. The one that puts you into a state of inspiration and creativity.
Filter #2: Demand
Will my 5-Star Clients care about this?
It’s easy to fall in love with your own idea. But if your future clients don’t care about it… forgettaboutit. 😜
Your 5-Star Clients aren’t looking for more information. They’re looking for a solution to problem that’s bugging them.
If your project solves that issue, they’ll naturally lean in.
Filter #3: Six-Figure Potential
Will this project continue attracting clients after you’ve finished creating it?
The ideal project doesn’t create one quick burst of sales and then disappear. It should become a business asset you can use again and again.
Ask yourself:
- Will this attract clients for months or years?
- Can I use it more than once?
- Will it naturally lead people to my other offers?
If the answer is yes, you’ve got a project with six-figure potential.
Filter #4: Sustainability
Can you maintain this project without burning out?
Before you commit to the project, ask yourself:
- Can I realistically keep this going?
- Does it fit my lifestyle?
- Would I still want to do this a year from now?
A project shouldn’t require you to become someone you’re not just to make it successful.
Even if an expert tells you, “You have to do it this way,” don’t buy it.
If it feels like a chore, question the format. There’s almost always an easier, more fulfilling way to bring the idea to life. Burnout doesn’t attract clients.
When a project passes all four of these filters, you become more focused, creative, and confident. That’s often when clients begin saying yes, even before the project is finished.
So before you spend the next three months building something, don’t ask, “Is this a good idea?” Ask, “Has this idea earned my yes?”
Those four questions could save you months of building the wrong thing and lead you to the project your future clients have been waiting for.