The Power of Low-Ticket Products (Why I’m Obsessed With Them)
No joke… low-ticket is the most underrated power move in business.
While everyone’s out chasing high-ticket whales, I’m having a blast creating low-ticket products that bring in 5-Star Clients.
Why I’m obsessed…
They give me creative freedom. I’m a creator at heart. Give me an idea and a few hours, and boom—I’ve got a course, journal, or resource ready to help someone have what they want.
Low-ticket products and courses let me run with my creative inspiration without the pressure of a full-blown program. They’re quick to create, fun to sell, and can be profitable in the first month.
Second, they attract kickass clients who eventually go bigger. Low-ticket doesn’t mean low-value. It just gives people a no-brainer way to experience my work. Some of my best long-term clients started with a 27-buck product.
Once they saw the value, they were down for more. A well-placed low-ticket product can be the gateway to high-ticket magic.
Third, they let me serve more people without burning out. Not everyone is ready to invest thousands, but that doesn’t mean they shouldn’t have access to transformation.
These offers let me scale support in a way that doesn’t require more of my time. I’ve sold the same low-ticket product hundreds of times, and I didn’t have to lift a finger after creating it once.
Fourth, they build buzz and loyalty. People love sharing a great find—especially when it didn’t cost them much but delivered real value.
A juicy low-ticket offer makes it easy for your audience to spread the word. And once someone has a great experience with one product, they’re way more likely to stick around and buy again.
And here’s a bonus reason I really love low-ticket: they’re perfect to sell on the back end of a lead magnet.
This has literally made me millions!
Someone opts into a freebie—they’re already warm, engaged, and saying “yes” to you. Offering them something valuable for a small investment right away is one of the simplest, most natural ways to grow your income while building your list.
I’ve had low-ticket upsells that convert like magic just because the timing and the vibe were right.
Low-ticket doesn’t mean low-impact. It means accessible, scalable, and profitable.
So, if you’ve been overthinking that $17 training or $33 digital download, let this be your sign: create it.
Give people an easy way to say yes so you can build your fanbase.
You don’t need to only go high-ticket to build a 6- or 7-figure business. Low-ticket lets you do both.