When my mentor and mastermind group told me they were confused about my brand, I became confused. What? I’m the Law of Attraction coach. Hello, people. Can you hear me?! Isn’t it obvious what I offer? Apparently, they heard me fine - I was putting out mixed messages. I offered many solutions for lots of problems. I also led several workshops with various co-leaders and my potential clients were overwhelmed with the constant flurry of activity. If I wanted to make my life easier and produce more profit, I knew I had to do something radical. At least, radical for me. I narrowed my niche, offered fewer programs and stopped co-leading so many courses. As soon as I made the decision, I knew it was right. But I also had some grief about what I thought I would miss. I got over the grief quickly, when my whole business became more simplified. One radical change requires another. The change in my business model also required me to be loud and proud about being a business coach who puts a hardcore focus on the inner game. I had to step into the spotlight and trust that what I offered was leading edge and that my ideal market would see that. My knees were shaking. I had to trust that the changes I was making would lead to more profits.
I was sweating those first months. I wanted to react when I didn’t see immediate results. I thought about different ways I could “cheat” and launch a new class or co-lead a new program. I held myself back while I waited for all the radical changes I made to come together. Some months down the road, it was proven that I had made wise changes. It worked. Slowly but surely my income broke through the invisible ceiling. How about you? What would be a radical change you could make to shake things up in your business? I have some ideas. What if you…
- Doubled your prices?
- Stopped offering the products and services that don’t have good profit margins?
- Hired or fired a key player to your team?
- Narrowed your niche?
- Added a new lower end or higher end offering to the mix?
- Stopped hiding and pretending that you aren’t brilliant?
- Took a different spin when creating your articles or video blogs?
- Partnered with someone brilliant in your industry for a joint venture?
- Hired a high-end mentor, consultant or coach to assist you in upleveling?
- Stopped dealing with customers who don’t pay on time or are troublemakers?
- Created a full on marketing launch to highlight a special product or sale?
- Got very proactive about creating more money rather than complaining or worrying?
- Wrote a book?
Often the most radical thing you can do is to shift a belief. Or let go of something you’ve invested a lot of energy and money in, that no longer serves you or your business. Often entrepreneurs can’t move forward because they won’t invest money in something or someone that assists them in playing the bigger game. I remember hiring my first virtual assistant. I knew I needed one but the thought of giving someone else my hard-earned money was a stressor. I wasn’t seeing the big picture. This person was going to help me put more money in my bank account and make my job easier. Now I pay thousands of dollars every month to my team and am happy to do it. They are on my appreciation list every day. What seemed like a radical choice years ago is one of the smartest choices I ever made. The only reason a choice seems radical is that it’s out of our normal practices. It’s a stretch. We may have created lots of untrue stories about that choice. Chuck the fear. Act like a grown up CEO and make a wise choice that will improve your business this year. Your Inner Business Expert already knows the answer. Will you follow its advice?