Most entrepreneurs are dragging dead weight in their business, but may not even know it. You keep saying yes to things that once sounded good but are starting to feel flat, heavy, or obligatory.
It’s usually not obvious because these slowly creep up on you.
If it’s not a full-body yes, it’s costing you energy, moola, and momentum.
So, how do you tell what’s a real yes and what’s a polished-up maybe that you’re tolerating?
This is the process I use and teach:
Step 1: Be brutally honest
Pick one area of your business: a service/product, a strategy, or someone on your team. A commitment you made. Then ask yourself:
- If I hadn’t already said yes to this, would I say yes in this moment?
- Does this excite me or exhaust me?
- Am I showing up out of responsibility or desire?
If you feel a tightness, dread, or any “meh” energy, don’t justify it. Just clock it.
Example:
You ask yourself if that program you’re running still lights you up. A little voice inside says, “Nope.”
Instead of going into “But it’s helping people… But I already invested so much time… But maybe I can tweak it…”
You just clock it: “Okay, this is no longer a yes for me.”
That’s your starting point for making a clean, powerful decision.
Step 2: Tune in without the mental gymnastics
Drop into your body. Sit quietly for a minute and ask:
Is this in my highest alignment?
Don’t overthink it, just feel into it. The answer will pop in. If you’re trying to convince yourself to stay in something, that’s your answer.
Step 3: Name the cost of staying in limbo
Make it real. What does it cost you to stay in something you’ve outgrown or never truly wanted?
- Focus
- Revenue
- Creative bandwidth
- Your identity as someone who leads powerfully
Limbo is expensive.
Step 4: Decide if it’s fixable or finished
Ask yourself:
Is this a tweak away from being a hell yes?
Or is the season just over?
If you know how to make it 5-star and your gut says yes, then do it.
If the idea of fixing it drains you even more, you’ve got your answer.
Step 5: Make the move
If it’s a go, lean fully in. Bring the energy to make it better.
If it’s a no, cut it fast. Don’t wait for chaos to decide for you.
You’ll never regret honoring your truth in business. But you’ll regret dragging out something you already knew was done.
Bottom line: Trust that what lights you up will always outperform what wears you down.
Pick one thing and gut check it. Then act like the CEO and decide to pivot, prune it, or upgrade it.