How to Know When It’s Time to Pivot, Prune, or Lean In

How to Know When It’s Time to Pivot, Prune, or Lean In

Most entrepreneurs are dragging dead weight in their business, but may not even know it. You keep saying yes to things that once sounded good but are starting to feel flat, heavy, or obligatory. It’s usually not obvious because these slowly creep up on you.  If it’s...
5 Out-of-the-Box Visibility Strategies

5 Out-of-the-Box Visibility Strategies

How to Get Seen Without Selling Your Soul or Burning Out Putting the word out there about your products or services can feel complex.  I love online launches, but depending on the type of launch strategy, they can take a month or two to create. If you’re excited about...
Write Copy from the Heart

Write Copy from the Heart

Vanilla ice cream is good, but vanilla copy isn’t. Vanilla copy is when you try to appeal to people. You want to sound professional and polished vs. personal. Making it personal for your readers is like handing them a banana split. It’s exciting, and they wanna devour...
The Anti-Hustle Hack

The Anti-Hustle Hack

You know those days when everything just clicks? You sit down to work, and it’s like the words write themselves, a new client shows up, and you don’t even have to try that hard. You’re in a rhythm. There’s no pressure to make something happen. And somehow you end up...
Make Hard Things Easier

Make Hard Things Easier

It’s easy to make business way harder than it needs to be. But what if you could make the tasks, projects, and strategies that trigger overwhelm or procrastination easy? What if you could cut through your resistance? Of course you can. So, snap out of poor-me mode and...