Ideal Customers Come with a Variety of Budgets

I’m sure you’ve sat down and thought long and hard about who your ideal customer is, right? You’re intimate with their problems and how your company can provide the best solutions. You know their age range, what they do for a living, and how much they’re willing to...

Are You Here?

If you were flying a plane, you’d probably be very focused on the task at hand, right? We used to have a small, two-seater airplane. Whether I had the stick or not I was always very present. I was looking for other planes, watching my altimeter and speed. I’d also...

The ONE Next Step

If you’d like to get a big, juicy project moving forward and have a great time doing it, today is your lucky day. Your first step is to bring to mind that project that sits incomplete but nags the corners of your mind daily. Or maybe it’s the project you know you...

Prepare for Your Windfall

I know a person who was interviewed on The Oprah Winfrey Show many years ago. Unfortunately, he wasn’t able to leverage the publicity from the show because he wasn’t prepared for the windfall of attention. He didn’t have enough of his books printed (on the topic he...