- I decide what content I will deliver based upon the audience, how long I have to speak, and what products or programs I'm marketing during that time.
- I decide what action I want them to take after they hear me. I usually point them to a free product or strategy session with me that makes it easy for them to say yes, if this is the first time this audience has heard me. I may offer a product or service that is $97-$2500 if a colleague is interviewing me exclusively for their clients and I'm not competing with other experts' offers.I'm thrilled if I can just get them on my mailing list. I then continue nurturing the relationship through my articles and free classes. In a few months — or even a few years — they may become my very own customer.
- I find a way to follow up with them after the event. My preferred follow-up method is email. I give them reminders of the key points of my talk, plus information on the next step I want them to take with me. I make it easy for them to say yes.
- The most important thing I do is set my intentions for my desired outcomes for this random act of inspiration. Then it is no longer random, but fits into my bigger vision and marketing funnel. I also clarify how I want to feel before, during and after the act. The act is not just another item to cross off on my to-do list. It's a building block in the growth of my business.
Monetize Random Acts of Inspiration
You have great business ideas and opportunities coming to you everyday. Yes, even those of you in slumps have them. But having great ideas and opportunities doesn't always equal money in the bank. Even random acts of networking, marketing and planning don't necessarily mean any new business will come your way. But wait, don't give up! With a little intention, planning and strategy you can monetize all of your random acts of inspiration. Let's take a speaking opportunity as an example. I'm offered many opportunities to speak on the radio, tele-summits, and interviews. I always say yes, no matter how big the crowd, when it's something I can do over the phone. If it's an in person gig, I'm super picky because it involves more of my time, energy, arranging childcare, putting on make up, possibly driving in traffic, flying on planes, etc. Why do I say yes? Because I truly enjoy this way of delivering my message, it's easy for me and I see it as money in the bank even if the results aren't immediate. Once I say yes to the speaking gig, I begin planning how I will leverage this opportunity. Here's how: