I began my coaching career in my late twenties, and I was very aware that I seemed to be one of the youngest guns in the bunch. When I went to professional networking meetings, I acted like my normal outgoing and fun self. When I was teaching a live seminar or communicating in my ezine, I did my best to be professional.
I thought acting professional meant being serious, profound, and very “corporate” (whatever that means!). It took some undoing, but I finally ditched the façade of being professional. It was very hard to connect with people when I was focused on how I was communicating and trying to build credibility the old-fashioned way instead of simply being myself.
Everyone and their mothers are competing for your attention online… all promising amazing and miraculous solutions to whatever ails you and your business.
The one who gets the most clients and customers is the one who connects best with their targeted audience.
Your mission should be to create a love affair with your peeps… and that’s best done by utilizing your God-given talents.
I happen to be a little goofy and very curious. I also really care that the people who read my articles, enroll in my programs, and buy my products get massive value and make changes in their life and business. I make sure that I bring my enthusiasm, curiosity, and caring nature to every interaction I have with my peeps.
I’m very informal, so it was incongruent to my natural style when early in my business I wasn’t letting my warmth come through in emails to a potential client. I still have to periodically remind myself when I’m busy that I need to remember I’m talking to a human being, not completing a task when responding to an email or answering the phone.
Even when you’re following up with someone who has purchased your goods or services, don’t just pitch the next offer. Make the connection to the human who just bought from you.
- Did they like their purchase?
- Did it live up to their expectations?
- How else can you support them?
- If they have questions, is there an easy way for them to get answers?
- Do they feel appreciated for doing business with you?
When you market, keep it personal. Sure, you want to make the benefits and features clear, but you want them to know that there’s a person behind the offer who truly cares about them.
Your brand and humanness need to shine through in every communication. Little details speak volumes.
For instance, I love it when I buy something in a store and my purchase is wrapped in tissue before being tucked into a nice bag. When you throw an expensive item in a cheap plastic bag, somehow I just don’t feel like it’s as important of a purchase.
Bottom line is that making your professional contacts personal will increase your number of raving fans. I consider my clients my friends. I DO socialize with them (even though I was told in coaches training that you can’t coach friends). I send them cards, notes, and gifts. I adore them! Why wouldn’t I be loud and proud about our relationship?!
If you want them to rave about you, rave to them!
Jeanna Gabellini, is a Master Business Coach who assists high achieving entrepreneurs, corporate leaders & their teams to leverage fun, systems and intentionality for high-octane results. An entrepreneur for 20 years she has a treasure trove of kick-butt tools to give you peace & profits. A Gift For You! Get your complimentary Business Building Audio CD “Transforming from Chaotic Entrepreneur to Conscious Leader” for the entrepreneur who wants to be a SUPERpreneur: https://www.masterpeacecoaching.com/freecd