If you have a business, you market. Anytime you tell someone the impact of using your products or service, you’re selling.
Marketing and selling may trigger resistance for you but I guarantee you’re doing it.
How would you like to do marketing that makes a huge impact on your audience, feels good to create and delivers prolific results?
Sign you up, right?!
There is no punchline here. I’m going to lay this out in the simplest way I can. My name for this process is Intentional Marketing.
It works with any other marketing strategy that you may have picked up from the gazillions of marketing experts out there in the world.
- If you want even one person to like what you’re offering, you have to like it.
- Know exactly how your offering benefits the user.
- Be loud and proud about those benefits. It doesn’t matter how many people offer something similar, if you believe in the power of it, that’s all that you need.
- Decide what product or service you would most like to see people paying you for right now.
- Choose a marketing action, strategy or campaign that floats your boat. It could be an article, a free bonus gift, lumpy mail, a free webinar, special pricing, a referral program, etc. The action doesn’t matter so much as you feeling inspired to do it.
- Get yourself quiet and tap into your heart. Find that virtual connection to your ideal customers or clients.
Ask yourself, “What do they most need from me right now? What do they need to hear in order for them to decide to buy form me? What is my ideal outcome from taking this marketing action?”
- Take the marketing action, making sure that your authentic voice shines through. Do the action in a way that makes you proud.
- Make it easy for your audience to get more information and/or buy from you.
- Expect your ideal outcome from the action. Don’t sit around twiddling your thumbs while you wait. Go have fun.
The reason why this process works is because you’re crystal clear on who you are, what you offer, why it’s awesome, the message is authentic and you’ve infused it with love.
You marketing strategy could be to use color crayons on a post note and hand it to the passerby on the street, and it would work if you used this process.
It’s not about what you do. It’s about how you feel while you do it.