Your dream scenario…
Every time you launch a service, program, or product, it’s like the entire world lines up to give you their American Express.
No matter what you share, your ideal clients eat it up and then come back for more.
Often the reality…
You have an idea, bumble around putting it together, bumble even harder to plan how you’ll share it with the world… then feel frazzled instead of dazzled by your results.
Truth…
You’ve probably got kickass ideas. If you were excited when you conceived it, and it solves a top-of-mind issue for your peeps, you’re probably headed in the right direction.
Unfortunately, most entrepreneurs spend 90 percent of their time creating and 10 percent of their time thinking about how they’ll attract buyers.
Then they wonder why nobody enrolls.
Creating something valuable is just half of it.
If people don’t know it exists or don’t understand why they need it…
They’ll keep scrolling.
So if you don’t want your thing to flop, make sure people want it before spending months building it.
But before you head into hibernation to create that puppy, here are five questions for ya:
- How will your “thing” fit in with your other offerings? Does it support and expand upon the others?
- Will you be thrilled to produce, be visible and fulfill the service, program or product?
- Are you willing to spend as much time attracting buyers as you do creating the thing?
- Are you willing to learn new skills to see your “thing” change lives?
- Will you invest the time and resources to create a launch that reaches more people and is more intentional than anything you’ve done before?
If you answered 100% yes to these five questions and you feel excited (and maybe a lil’ nervous) about stepping up your game, then you’re ready to proceed.
And if you’ve never had a truly successful launch, get help from mentors and professionals who know how to do it. It’ll shorten the learning curve and help you avoid expensive mistakes.
Wouldn’t it be worth it to invest $5k, $10k or even $20k if you knew there’d be a $50k, $100k or even $150k payday shortly thereafter?
Yeah, I know that may feel like a bit of stretch for you, but what’s the alternative?
You don’t want to create something that stays hidden in the shadows, right?
Market first, create later.
I’ve followed that rule for the last 30 years.
I’d rather know people want something before I spend weeks or months creating it.
That’s how I’ve attracted buyers before I ever created or delivered a darn thing.