by Michele PW
I’m a huge fan of hiring copywriters when your copy must do your selling for you. Oneof the best is Michelle PW. I fell in love with her at a two-day Mastermind because she says it like it is and doesn’t apologize for it. And she’s fun! We even did some indoor skydiving together (which is WAY harder than the real thing!). I asked Michelle if she’d write an article for you and like magic, she delivered.
Yes Virginia, there are monsters.
As I’m sure you’re intimately aware (probably more aware than you’d like to be) things go wrong in businesses.
Lots of things. Lots of times.
(And sometimes it even feels like all the things all of the time.)
Now if you’ve experienced something going wrong in your biz, you may have reached out for a solution or an answer to what’s going on. And depending on who you asked, you probably heard anything from you have mindset blocks getting in your way to you simply don’t know a certain strategy or tactic.
And I’m here to tell you it’s NONE of those things. If something is going wrong in your biz, it may very well mean there is a monster lurking about — haunting your biz, sabotaging your success, and just plain wreaking havoc.
Worse, there are lots and lots of different monsters that attack all sorts of different areas in your biz. And they can strike any time, any place. And since no one is talking about these sneaky, slimy, creepy creatures, they are allowed to grow and fester unchecked, attacking unsuspecting entrepreneurs at will.
But there is hope! You see, I am Michele PW Monster Hunter (yes you may know of me as Michele PW, Your $Ka-Ching!$ Marketing Strategist, but today I am Michele PW Monster Hunter).
And today I want to shine a light on these dastardly fellows so you can start to recognize when you are under attack from monsters and then take the proper steps to banish them for good.
The monster I want to talk about today is called the Website Killer. He’s a bit shy, so he’s pretty hard to spot, but here are 3 signs that you are being haunted by the Website Killer:
1. You are embarrassed by your website. This may manifest itself as not wanting to give out your website URL or, if you do, you find yourself giving all sorts of qualifiers like “oh I need to redo it” or “it’s really not very good” or “it’s old and I just haven’t had time to work on it.”
You may also find you’re putting off launching a product or program, or approaching potential joint venture or affiliate partners, or lining up teleclasses, or doing other visibility strategies like getting yourself out there on Facebook or posting videos because you don’t want ANYONE to see your website. And the fact your other marketing strategies have ground to a halt niggles you constantly — you KNOW you’re losing valuable money-making and promotional opportunities yet you just can’t bring yourself to give out your website because the idea that your ideal clients are looking at it makes you break out into a cold sweat.
(And the reason this is happening is because the Website Killer gives off a foul stench. So when he’s hiding in the shadows of your site, even though you can’t see him you can certainly sense his presence and you end up feeling all sorts of website shame.)
2. You’ve moved beyond website shame into website hate. You can’t stand your site. Every time you think about it you can feel your insides clench up. Argh! Worse, maybe you even have spent a ton of money on your site and it makes you sick because you know you need to spend MORE time or money to fix it. (You may have a few Website Killer monsters haunting your site — they do travel in packs and the more you have hiding in your site, the worse you feel about your site.)
3. Your website isn’t doing anything for you. No leads, no customers, no sales — no nothing. Worse, you’re not even sure what you’re doing wrong. (What you don’t realize is that Website Killer monster hiding in the shadows is scaring away all your ideal prospects!)
The most important thing to remember — you’re not alone. The Website Killer has been around for, well, as long as we’ve had websites. And he just keeps multiplying and multiplying which is why so MANY entrepreneurs struggle with this.
But there is hope. And the first step to banishing him for good is being aware that he exists and is haunting your site. Once you know that, we can start putting a plan in place that will send him on his way. Read more below for 3 steps to banish him for good!
Michele PW (Your $Ka-Ching!$ Marketing Strategist, aka Monster Hunter) owns Creative Concepts and Copywriting LLC, an agency that specializes in direct response copywriting and marketing campaigns for small businesses as well as online traffic strategies. If you feel you may have a website haunting, find out how Michele can help you rid your URL of the Website Killer Monster for good – so you can finally get more clients, leads, and money from your website. Go here.