Do what you love and the money does not always follow. Just ask the 80-90% of life coaches who make under $100,000.
Most life coaches get into the profession because they love helping people transform their lives. But making a living becomes a rough journey when you don’t have certain business skills in place, or you start dreaming about the money you used to make in your “old” job.
Surprisingly, the biggest reason business owners aren’t attracting the dollars equal to the value they give, is about their mindset with business and money.
“I don’t think my clients will pay me if I raise my fees.”
“My customers will buy somewhere else if I don’t keep the prices low.”
“I don’t know what to charge.”
“My customers always try to negotiate a lower price and I cave in.”
“I don’t know how to make more money because I’m so busy now that I can’t keep up.“
Just one of these beliefs will tank your business and leave you feeling sad, broke and perplexed.
Do what you love, and get unattached to the money. In fact, don’t offer products and services that you think will make you rich. Offer what you think you can whole-heartedly get behind and promote the hell out of, because it’s that good.
Offer the products and services that will completely satisfy your ideal customers. Create and sell things that answer their deepest questions. Offer things that solve their biggest problem. Answer their prayers.
Do it your unique way. With your crazy cool spin.
But whatever you do, don’t do it for the money.
Yep, when you start doing things for the money, some of your marketing mojo and attractiveness diminish. Why? Because you get attached to the money. You start being emotional when someone says “no” to your services. You ruminate about why it isn’t working when your products don’t fly off the shelves.
When you get emotional about the money, in a negative way, you clog up the flow to the point where nothing can get through. This can lead to barely surviving financially.
Money still needs to be a part of your plan. You have to know the model you want to follow to get the clients in the door and keep ‘em coming.
The passion for delivering something you really love and setting up a model that is financially sustainable increases your attractor factor. Let go of being disappointed when new clients don’t say “yes”. Appreciate the ones who do.
Keep your attention on producing the best material possible, giving rockstar customer service and making sure your clients get what they showed up for.
If you focus on the money, all hell will break loose. That doesn’t mean that you let go of your money goals or stop marketing. Just don’t make money the main reason you do it.
Being a deliberate creator doesn’t mean you do things haphazardly or from a dreamy state of mind. When I offer something, I am very clear on how it will generate followers, leads or customers. I follow the plan, but I do it in a way that keeps me excited all the way through the client attraction process.
Do what you do because you love it, and have a business model in place that will move you toward six and seven figures. One step at a time. What are you doing that you LOVE and how does it fit into your business model? Tell me in the comments!
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