Dig Deeper to Attract Ideal Customers

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Dig Deeper to Attract your Five-Star Clients If you’re a business growth junkie, you’ve heard a million times that you have to know your target market. Most companies can spit out a profile of their ideal customer, but nothing about it feels personal.

 General knowledge of your market isn’t enough.

 You’ve got to get intimate with them. You have to mentally and emotionally get up in their business. And once you know what keeps them up at night and puts a smile on their face, you need to find out even more.

 How do they like their message delivered? Fast, fun or detailed? How far can you take your humor? How much information can you give them without throwing them into overwhelm? Do they like to be romanced or do they like it straight?

 Once you know them as well as your family, then you can take it one step further.  

 Think about where you can reach your Five-Star Clients in their day-to-day lives. And who can you partner with to reach them? How can you connect with them in an authentic way where they feel your presence even if you say only a few words?

 One of my favorite business events of the year is a JV Summit. It was designed to connect experts in my industry to create joint ventures together. It’s now one of the best masterminding opportunities of the year for me. One of the reasons I get so many new business growth ideas is because I’m forced to think about how my business could serve the other experts’ businesses. Andwhen I learn about their services and products and I like them, I search my brain for how it could benefit my customers.

 I’ll give you an example. Eva Gregory and I went to the JV Summit together. Her business is focused on serving people who want to connect with their inner guidance or channel their spirit guides. Sounds very woo woo, right? It could sound nuts to many business owners. But guess who really thrives when they use her service? Business owners!

 When Eva explained her business to the marketing, branding, speaking and copywriting experts in the room, she had to know how to make her spiritual message seem practical for business owners. Sound like a stretch?  It’s not when she explains the results people get when they use her services.  

You may be someone who offers something very practical. Maybe you’ve never thought about marketing to a spiritual crowd or partnering with someone who delivers that kind of message. Could it work? If so, what’s your spin?

Another person who was at the JV Summit really blew our minds when he told us that our clients might be interested in his services. Tiamo De Vettori is a songwriter, performer and coach. He was primarily at the event to sing and inspire us between our intense masterminding. And he did so!  

I’m thinking, “I love his music and have his CDs. If I’m ever inspired to have a theme song for one of my events or a wedding, I’ll use his services. But I don’t know how I can support him because I’m focused on business owners and their teams, not musicians.”

But then Tiamo told a quick story about a big motivational company that interviewed him, and as a result he got many new coaching clients. They wanted to learn how to make a full time profit, while only working part time as a musician. 

He said that we all have clients and people in our tribes that secretly wish they could make money being a musician. He’s right! I do have several clients who are musicians “on the side”.

Tiamo’s clarity about who he serves caused me to think differently about his services and now I’m able to refer him more clients.

If you spend more time digging deeper into your Five-Star Clients; who they are, how they think and what their pain and pleasures are, attracting them will be ten times easier than it is now.

How will they know who they are if you’re not clearly speaking to them?

(The FREE cheat sheet here and FREE training here will make it easy!)

 

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, BLOG OR WEB SITE? 

You can, as long as you include this complete blurb with it: Jeanna Gabellini is a Master Business Coach who assists conscious entrepreneurs to double (and even triple) their profits by leveraging attraction principles, proven strategies and fun. Grab her FREE audio on dialing in your biz here: http://masterpeacecoaching.com/freecd

 

Originally Published May 8, 2012

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