Most entrepreneurs focus on fixing their strategic problems, but it’s always more productive to upgrade your identity first.
They’re trying to grow a next-level business while still acting like the version of themselves who’s worried, stretched thin, and trying to “figure it out.”
That identity makes every decision from a place of built-in limitations. You just know how to fix things from the information you’ve gathered up to this point.
But what if you want to create quantum-level results in the next six to twelve months?
Shift your identity to someone who matches that desire.
A Prosperity Identity is the version of you who operates from limitlessness, not lack. That identity expects more. That version of you spies on what they want and makes moves like abundance is already happening.
You ditch the feeling of being an underdog, always hustling for scraps. That type of thinking feels like a fire drill every day because you’re throwing spaghetti at a wall to see what sticks. You’re also trying to stay ahead of financially-driven deadlines.
It’s super stressful to live that way, but it becomes normalized.
Normalize expansion instead.
Let’s break it down with real-life situations you may know too well…
Situation #1: A potential client ghosts you.
Lack Identity Response:
You assume you messed something up.
You wonder if your pricing is too high.
You start tinkering with your entire business model because one person didn’t respond.
Prosperity Identity Response:
You shrug and say, “Cool. They weren’t my 5-Star Client.”
You stay anchored in your value, knowing you’re the best.
You bless and release the ghoster… and the next aligned client slides right in.
Limitlessness means you’re not rocked by one data point. You focus on the bigger mission. Play the long game for abundance.
Situation #2: You’re about to post something bold.
Lack Identity Response:
You tone it down so your content or call to action is vanilla. (Nothing wrong with vanilla, but it’s not magnetic.)
You worry someone will judge you.
You rewrite it sixteen times, then don’t post at all.
Prosperity Identity Response:
You hit publish because your truth has a job to do… and you’re focused on the big mission.
You trust the way you say it will land for your 5-Star Customers.
You know that the bolder you are, the better it feels… and your vibe attracts buyers.
Limitlessness means you treat your message like a sought-after gift to your ideal audience.
Situation #3: You want to invest in something that could stretch you.
Lack Identity Response:
You spiral: “What if I can’t make that money back? Am I being irresponsible?”
You shrink your desire to match your fear.
You choose “safety”… and don’t receive the optimal results.
Prosperity Identity Response:
You ask, “Does this align with where I’m going?”
You follow your higher self’s lead when it taps you to invest in something.
You trust yourself to rise to the energy you just stepped into.
Limitlessness means you make decisions from expansion, not survival.
Situation #4: A launch feels slow.
Lack Identity Response:
You panic. “Eek! This is failing.”
You start chasing people.
You assume the worst and the energy tanks the whole thing.
Prosperity Identity Response:
You stay neutral, calm, plugged into your abundant outcome.
You keep your standards and your vibe high.
You continue showing up as if the outcome is already locked in.
Limitlessness means you lean into certainty, not scrambling from fear.
Situation #5: You’re deciding what to offer next.
Lack Identity Response:
You design based on fear. “What will sell fast? What will make the most money? What feels safe?”
You pack it with a million and one things to justify your pricing.
You shrink your brilliance to fit what you think the market will approve.
Prosperity Identity Response:
You create from soul.
You choose what excites you, what elevates your people, and what feels like your next evolution.
You know that inspiration always leads to prosperity.
Limitlessness means you build a business that feeds you instead of drains you.
Every result you want for your business already exists. The only thing missing is the you who expects it.
Upgrade that version of you… and the world will rearrange circumstances to serve you.