Marketing Is A Four-Letter Word

“If only I knew how to market in a way that made people get the value of what I offer!”

Every time one of my coaching programs had few (or zero!) registrations, I cursed marketing. I knew it was the one thing standing between my ideal clients and me. And it really ticked me off!

I decided to channel that irritation into one of the most powerful tools in my business. I decided marketing could be fun and easy.

I also decided that I had what it took to be good at it.

  • How do you feel about marketing?
  • What kind of results do you expect from your marketing efforts?
  • Are you following your own rules or somebody else’s?

Shifting how you feel, what you expect, and 100% honoring your values when you market is going to change how many ideal customers say yes to buying from you each year.

Good marketing isn’t about quantity, it’s about creating heartfelt relationships with your tribe. People say yes because they get the value of what you offer.

And they can only understand the value when you feel strongly about what you offer and communicate that while standing in your power (with love, of course!).

You don’t have to replicate what the marketing gurus do when it comes to reaching out to your people to share your products and services. You just have to be you and stay true to your brand.

Many of you reading this may be on my email list and think, “Jeanna, I can’t send out an article every week or promote my stuff like you do.”

You don’t have to … and you could choose to make it easy (and dare I say fun?).

Once I decided to learn about marketing and do it the “Jeanna” way, I immediately got different results from every marketing action I took.

I never market when I feel scared about money or not 100% behind the offer. I never send out an email or put up a webpage that doesn’t feel true to my brand or values. I never talk about things that I can’t back up. If I promise it, I’ll deliver. And that’s why I can be fully in my passion when I speak about my products and services.

Marketing is just an extension of you. It’s called communication with the people who need your stuff most. You are helping them to create a solution in an ideal way.

And that makes marketing a beautiful thing. If you think marketing is yucky, then it’s going to be a bit challenging to make more than enough money to survive doing what you feel passionate about.

I suggest you make marketing a four-letter word: LOVE. Yep, spread the love. Only communicate the value of the solutions you offer from a place of inspiration and joy. Create a love affair with your ideal clients and customers.

I LOVE and APPRECIATE YOU!

 

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, BLOG OR WEB SITE? You can, as long as you include this complete blurb with it: Jeanna Gabellini is a Master Business Coach who assists high achieving entrepreneurs and their teams to double (and even triple) their profits by leveraging intention, systems and fun. Grab her FREE audio on dialing in your biz here: https://masterpeacecoaching.com/resources/free-cd

Categories: Business, Programs and Events, Success Strategies, and Wealth.

Practice Abundance to Increase Your Revenue

Everything you do is a practice. Got a messy desk? It’s a practice. Always find yourself needing to make more money? That’s a practice, too.

If you pay attention, you’ll notice that throughout your day most of your actions and thoughts are habitual. And often, that’s not a good thing!

If you practice something for a few weeks (or even a few days!) it can become an unconscious habit. You always attract more of the thoughts and actions you practice.

For instance, I notice on Mondays I ease into my workday by going through my email inbox. I don’t usually take any appointments on Mondays, therefore it’s a spacious day and designed to work on projects. It was not a conscious decision to automatically dive into email every morning and get sidetracked for hours answering them. This is how easy it is to get set in a behavior. It works the same way with attracting abundance!

You’ve heard that it takes 21 days of repeating an action or a thought before it becomes a habit, right? Well, how many habits do you have? Which ones help you attract profit? Which ones just suck up your time? Which ones literally work against you?

Take time to do a little self-check right now. If you don’t, you probably have a habit of not taking time out to create powerful new habits.

I’ll give you some examples from my own life.

Habits that support my abundance and peace of mind:

  • Walking
  • Mastermind meetings
  • Weekly business meetings
  • Delegating work to my fabulous assistants
  • Setting my intentions for each day (I do a minimum of six; I use Stephen Covey’s 6 Big Rocks formula)
  • Scripting out my business goals (writing stories about my goals as if they’ve already manifested)
  • Tracking my income/expenses
  • Breathing purposefully
  • Going to the gym
  • Creating specific goals in all areas of my life
  • Having structures in my life that keep me accountable to my goals
  • Listening to uplifting audios and videos
  • Checking email only 3 times a day
Habits that suck up my time (I stopped some of these years ago when I took inventory of my habits and found that these ticked me off!):

  • Checking email too many times a day
  • Reading almost every joke that gets sent to me via email from my family
  • Tearing articles/recipes out of magazines and then having to file them
  • Reading aviation articles that I know don’t impact me
  • Reading accident reports for skydiving (I used to skydive every weekend)

Habits that work against me (notice that many of these habits have transformed into habits that work for me, above):

  • Making business plans without accountability
  • Not forecasting with my finances
  • Being complacent about my team’s performance
  • Not delegating enough
  • Worrying about not making my targets
  • Not trusting
  • Loose targets with my team
  • Waiting until the last minute to get the articles to my VA for my ezine (used to drive my team bonkers!)
  • Waiting until after 6pm to go to the gym
  • Not taking time to read books
  • A messy desk

Habitual behavior is a direct result of your thoughts. For instance, if you constantly worry about not having enough money, you’ll begin practicing profit-sabotaging behaviors. But if you decided you were sick and tired of worrying about having enough money, you could intentionally begin to practice empowering habits around money.

Every time you accidentally slip into worry, consciously get your mind to focus on a visual of you rolling in money (doesn’t that sound fun?!).

 
Next, you could set up a minimum of two new habits to practice that will support the vision of you being surrounded in piles of cash.

Your new habits can be big or small. Your frame of mind and personality will dictate what is best for you at this moment. I like to incorporate both small and big habits when I want to increase my abundance.

The small habits keep you grounded on a daily basis and are easy to accomplish, increasing your confidence. The big habits create change quickly. They are defining. For instance, twelve years ago my business hit a big slump and I acquired a lot of debt. It felt out of my control, so I took charge and shredded all of my credit cards except my American Express business account.

That was powerful for me and it affirmed my commitment to my new revenue goal. I also created spreadsheets that tracked my income and my debt balances. This was a big deal for me to create, but a small thing to fill in every week. I began the practice of overdelivering to my clients.

Nine months later I was completely out of debt and I had doubled my income! Small practices led to huge results (thank goodness!).

Now, back to you. Which habits are you willing to drop right this moment?Choose two. If you feel apprehensive about letting them go, ask yourself what is possible by letting them go. You want to get connected to the impact these practices have in your life.

Now choose two to three new empowering habits that will serve your goal of abundance. Decide how you’ll stick to practicing these new habits while they are in progress.

By the way, all habits are your choice. Good, bad or ugly… you are the one that practices them. You can change them at any given moment. Do something different.

Baby steps lead to avalanches of revenue.
 
What’s your next baby step then?
 
 
Categories: Business, Manifesting Desires, Success Strategies, and Wealth.

Ask the Right Questions

Most ideas begin with enthusiasm. Sometimes you hit a roadblock in your mind as fast as the good idea came. Other times you begin to act on the idea and then find yourself stumped. Is it time to jump ship when the boat springs a leak? Not necessarily.

You could immediately try to plug up the hole. I recommend asking some questions first. Not just any questions, but the right questions. How do you know if they are right? They should lead you to an answer that will move you toward what you want.

In our example of a leaking hole, you could ask the following:

  1. Why do these things always happen to me?
    2. Should I sue the manufacturer of this ship?
    3. What is the best solution for fixing the hole in this moment?
    4. Who is responsible for allowing this hole to manifest?

Which question will attract the most useful response? The third question gets my vote. It will lead you to an answer that you can use to fix the ship and set sail. The other questions may get you a response that is interesting, but is it the most useful?

Who you are asking the question of is also important. Ask yourself the question first. Many times we have our own answers but look to everyone else for advice. You are your own best expert when you’re not caught up in the emotional drama of a problem. Calm yourself down before you begin asking questions. After checking in with yourself, you might then ask some other questions of people who will support you in moving toward your desired end result.

The types of questions you ask will reflect where you’re focused. Let’s say your goal is to have a ten percent increase in profits this month. Asking yourself, “What will happen if I don’t attract it?” is not a productive question. A better question is, “What is a simple way I can increase my profits immediately?”

I ask myself daily, “What is most important for me to focus on today?”

What’s the question you’ll ask yourself to be better aligned with your most important desire?

 

 

 

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, BLOG OR WEB SITE?

You can, as long as you include this complete blurb with it: Jeanna Gabellini is a Master Business Coach who assists conscious entrepreneurs to double (and even triple) their profits by leveraging attraction principles, proven strategies and fun. Grab her FREE audio on dialing in your biz here: https://masterpeacecoaching.com/freecd

Original Publish Date: July 19, 2011

 

Categories: Business, Manifesting Desires, Personal Growth, Success Strategies, and Wealth.

Backup Plans

When you have a goal or desire that is important to you, do you ever go into mental overdrive before you see the results? I know I have.

You can go into overdrive in several ways:

  • Thinking about every possible scenario that could go wrong
  • Thinking about solutions for every scenario that could go wrong
  • Anxiety striking, and when your head hits the pillow at night you have one- sentence mental loops like, “I’m not going to have enough money. I’m not going to have enough money”
  • Wavering back and forth between two or three plans of attack to manifest your goal
  • Stewing on the fact that you don’t know how to get the desire; feeling unclear and creating anxiety on “being stuck” or not knowing the next steps

Finally, you create a plan for what you’ll do as a worst-case backup. Now you’re just flat-out worn down and feel mentally beaten up.

If your backup plan doesn’t feel good, don’t count on it. Use a backup plan to soothe you, knowing you at least have a plan. Then make another decision. Make a plan, an intention, for the way you’d like to have it happen.

I have a perfect example of this. Some years back I had a rather large expense pop up that wasn’t planned. The cash wasn’t available, and the due date was looming. I say looming because I had begun to feel tension about not knowing how I was going to pay for it.

My mind searched for the worst-case scenario backup plan. The best I could come up with was to put it on a charge card. I checked in with how it felt. Not ideal, but hey, it’s a worst-case backup plan.

I let the backup plan take away my tension. Then I made the real plan: Attract new cash. Well, there was really no plan for how to do that. I just decided it would be so.

I checked in with my inner guidance and kept receiving the message that the money would arrive. I was going on pure trust because I was seeing no evidence that any new substantial amounts of money would be coming to me.

Then the “hows” began to arrive. I called the company to which I owed the money and asked if they could give me another week. The answer was yes. Cool.

Then I began to take a stand for the value that I bring to my current and future clients. I began speaking differently to inquiries about business. It wasn’t what I was saying but who I was being. It was a not a conscious effort. It just happened. The result was more than enough money.

Two days later the money I needed for the expense showed up—and so much more.

The backup plan was long forgotten by then. If you don’t have a plan, make one up.

Next, decide what you really want.

Then chill out so your best-case plan can unfold.

Do you have a backup plan? If so, let me know about it in the comments below.

 

 

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, BLOG OR WEB SITE?

You can, as long as you include this complete blurb with it: Jeanna Gabellini is a Master Business Coach who assists conscious entrepreneurs to double (and even triple) their profits by leveraging attraction principles, proven strategies and fun. Grab her FREE audio on dialing in your biz here: https://masterpeacecoaching.com/freecd

Categories: Business, Manifesting Desires, Personal Growth, Success Strategies, and Wealth.

How to Create or Upgrade Your Lady Mafia

How much money comes into your life is a direct result of what you consider to be the “reality” of how easy (or hard) it is to attract prosperity. You might have a great vision of yourself doing great work in the world and being compensated handsomely for it… but your environment may be dragging you down.

I asked Denise Duffield-Thomas, a manifesting maven, to share one of her secrets for upgrading your money setpoint. This girl just blew me away with her announcement of a three-book deal with the most badass publishing company in the industry! I wanna be like her when I grow up. ;-)

HOW TO CREATE OR UPGRADE YOUR LADY MAFIA

Do you ever get the feeling that your friends are bringing you down?

When you hang out with friends, do you feel like you can’t mention money because you think so differently than the people you’re hanging out with?

Don’t worry, we’re going to talk about what to do when you know you have to create or upgrade your lady mafia, and I have a great resource for you to use afterward, too.

WHAT IS A LADY MAFIA?

Your lady mafia is that group of friends or mastermind buddies who you know will always have your back. These are your “ride or die” friends and mastermind buddies.

They’re the friends you celebrate your successes, your ah-has, and your screw-ups with.

But…

You can outgrow your lady mafia.

It’s sad, but true: if you’re working on your mindset, your business, and your money blocks, and your fellow lady posse members aren’t, then chances are you’ll outgrow them pretty soon, if you haven’t already.

HOW DO YOU UPGRADE YOUR LADY MAFIA?

First of all, check who you’re hanging out with.

Are they friends who have all said that they want to start a business, but then just moan on about how they can’t quite decide what to do or that it’s too hard?

If you’re on fire with ideas and enthusiasm but your lady posse likes to sit and whine, then you’re not an energetic match… and I’m sorry, sweetheart, but it’s really likely that they’ll bring you down.

When that happens, you pay with decreased business motivation that reflects in your bottom line.

If you need to upgrade your lady mafia now, then here are a few ideas of how you can:

Suggest that you all study a mindset or manifestation course together, or read a book on the subject to lift you all up.

Give them a chance to get on the train with you, but if you expend a lot of your energy to keep everyone motivated and enthused, it’s not worth it.
You might have to face the fact that it’s time to cut your ties to that group.

Cut your ties. It can be as simple as saying that you can’t make your meetups anymore, or arranging other activities for yourself whenever the old group schedules something.

Manifest yourself a new lady mafia! This might sound hard right now, but if you’ve cleared a space for it and created a vacuum as well as gotten really specific about what you want, it will happen fast.

If you want immediate support with your money mindset and to release any money blocks so can upgrade your life… you’ll dig this.

(There’s no cost.)

This is also a great opportunity to connect with a new lady mafia, and once you learn to break through your money blocks, abundance will begin to flow toward you easily and without struggle.

It’s your time, and you’re ready for the next step.

 

 

Denise Duffield-Thomas is the money mindset mentor for the new wave of online female entrepreneurs. Denise helps women release their fear of money, set premium prices for their services, and take back control over their finances.

Categories: Business, Manifesting Desires, Personal Growth, Success Strategies, and Wealth.

How to Get Massive Support in Your Biz

I’ve been called a control freak, multitasker, goofball, magnificent manifester, and just plain ole freak. I can relate to all of them. However, the one that used to really irritate me is when someone said I wasn’t a good delegator.

Why? Because I see how often it doesn’t even occur to me to ask for help. I’m used to figuring stuff out with my Inner Business Expert (aka Divine Guidance) or whoever is coaching me. After years of being single and a solo-entrepreneur I created a bad habit of handling everything myself.

I cured myself once I had kids. My time and energy was poured into feeding, bathing, cuddling, playing, and cleaning up after my boys. I realized quickly that the only way to stay sane was to expand my circle of support.

There is no way to generate a huge increase in revenue, and sustain it, if you’re not tapping into the expertise and support of other people. Even if you have a GREAT team and you think you ask for help often, see how much more support you could receive!

Ask yourself:

  • Who could help me do this better, easier, and faster?
  • Who could help put a unique spin on my idea?
  • Who could challenge my beliefs/story on this topic?
  • Who could introduce me to more ideal clients?
  • Who could help me get the word out about my products, programs, and services?
  • Who does social media, marketing, websites, or systems really well?
  • Who could assist me in the office or house with the stuff I can’t get to?
  • Who is a great leader?
  • Who is awesome at brainstorming?
  • Who would support me in getting WAY outside of my box?
  • Who makes me feel good?

Challenge yourself to come up with at least 5 people for each question.

Next, ask yourself, “If I had full permission and knew I’d be seen in a positive light, what would I ask for specifically?”

Check in and see if you’re playing it safe. You want to ask for help so that you can dramatically increase the quality of your life and the amount of abundance you experience.

Imagine that being selfish was really about self-love or being self-full (which it is).

Now it’s time to ask! What’s the best way to ask, especially if you’re not in a position to pay for help?

Simple. From your heart. You don’t have to promise to do something in return. If you know you can be of service to them and you feel inspired to offer that service, by all means do it. However, it’s not critical in this process.

When you have an idea, you’ll always have access to the resources, people, and money to actualize it. But you have to take the first step.

Asking for help is the easiest way to get from where you are to somewhere even better.

And if you get stuck on who and how to ask… ask your Inner Guidance for help. ;-)

 

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, BLOG OR WEB SITE?

You can, as long as you include this complete blurb with it: Jeanna Gabellini is a Master Business Coach who assists conscious entrepreneurs to double (and even triple) their profits by leveraging attraction principles, proven strategies and fun. Grab her FREE audio on dialing in your biz here: https://masterpeacecoaching.com/freecd

Original Publish Date: July 19, 2011

 

Categories: Business, Manifesting Desires, Personal Growth, Success Strategies, and Wealth.

Top 5 Launch Lessons of 2017/18

No matter how successful a product, service, or program launch, there are plenty of lessons to be learned. Launches are a vehicle for upleveling your entire business, as well as yourself!

Here are my top 5 lessons from our last four launches:

#1. Prepare ahead so you can be in the flow and have fun.

Because I know I can pull off anything in a pinch, I used to work on my webinars and slide shows up until the last minute, under a cloud of tension. But NO MORE!

Now I map out my launches about a year in advance. But I don’t actively work on them until a few months ahead. That gives me lots of brainstorming time before I actually get into action.

My last launch was totally stress free because almost everything was complete two to four weeks ahead. That meant I could be totally present in the moment during the launch. And it was a blast.

You can’t attract clients if you’re a hot mess of stress.

#2. Invest in support so you can generate more income.

I used to focus on how much money was going out, instead of the return on investment down the road. I tried to do a lot by myself or not invest in marketing support that would assist me in attracting new clients… because I was a penny pincher. I didn’t trust that what I was offering would make clients come running.

Now, even when it’s a bit scary, I invest in tools that I know will make us more visible to potential 5-Star Clients… like running Facebook ads, professionally shot and edited videos, and giving my team members bonuses for their time and energy.

And for goodness’ sake, hire someone who knows the behind-the-scenes technology if you don’t! You can spend hours trying to figure something out that they can do in 20 minutes.

Not all investments have immediate R.O.I… but they always do in the long term.

#3. Try new strategies, but evaluate their impact on your time, well-being, and income.

I love doing live webinars, and my potential clients love them too. Based on that, we did two extra webinars during our last launch. It was fun in the moment, and yes, we got new clients, but nine live online events in a two-week period was a bit much for my team and me, energy-wise. Next time if we want to add more webinars, some will be live, some not.

We also tried a pre-pre-launch email campaign this time that took a bit of energy, but nobody responded. I wasn’t surprised. The idea wasn’t something that turned me on, but I was curious to see if it’d work. We won’t do it again. =)

#4. Don’t try new technology that you’re uncomfortable with during the launch.

New technology, no matter how simple it seems, can go rogue on you during a launch. Even when you try it out beforehand and it works, you never know if you accidentally touched the wrong button in the settings.

Yeah, that happened to us on two totally different platforms in our last launch. And there’s nothing worse than the stress of a tech glitch when you’re doing something live online, need an email broadcast to go out, or need to process a payment.

#5. Have a backup plan for all systems.

I’ve heard so many nightmares about a critical system failing during a launch and literally sabotaging up to 50% of potential sales. Every time I’ve heard one of those stories from a peer, I ask my team to get a backup system for that area of our business.

For years we’ve had backup systems and never needed them, until the last launch.

I did two webinars in a row where I sent attendees to a registration page that wouldn’t load. People wanted to give us money, but our website was slow as molasses. Devastating.

We thought the problem was ours and fixed after the first time. But when it happened again, we found out it was the website host having company-wide issues and had to make several phone calls to get it fixed.

My team had a backup server that we moved everything to before the next webinar! Having backup plans keeps stress to a minimum and allows you to stay in the game with a positive outcome.

We have backup tech people, merchant accounts, customer service people, and more. It doesn’t take a lot of time and rarely any money to have help on standby. And it can be a launch saver!

Oh! And lists. Have lots of checklists. Even if you think it’s something you’d never forget… write it down on a master list. Small things forgotten can make a big impact on your sales conversions.

#6. BONUS Lesson: Don’t be on vacation and launch at the same time.

Yeah, I tried that. It took me two launches in a row to learn that lesson!

I was at my family’s lake house during my summer launch with a small laptop, a cell phone, and my normal landline phone. I thought I could pull it off since most everything was done before I went there.

It was scorching hot with no air conditioner while I was doing my webinars… while the rest of my family was out on the boat having a grand time.

And I had to use my cell phone as a hot spot to be on the internet out in the woods. Needless to say, the connection was so slow, everything took ten times longer than it would’ve at home. Super bad idea all the way around.

Then I did it again for my winter launch. Everything was done long before Christmas vacation, so why not take the kids snow skiing for a week even though it would overlap a couple of days of my launch? Because a lot of emails and communication still needs to happen… especially during a launch where you have 40 or so people promoting you!

I came home a day early… cured of the fantasy that overlapping a launch and vacation is a smart thing to do. (We take plenty of vacations a year… so I’m sure I just had a bad case of FOMO with my family!)

Categories: Business, Manifesting Desires, Personal Growth, Programs and Events, Success Strategies, and Wealth.

How Does Your Pricing Feeeeel?

Have you ever struggled with your pricing? What’s too much? What’s too little?

What are my competitors charging? Should I go for lots of sales at a low price point or fewer clients at a higher price point?

What’s your strategy for pricing?

My strategy uses a combination of things. I decide how much an hour of my time is worth and create a minimum amount I need in order to say yes to a project. I also make sure I’m aware of all the expenses involved. And I check out what other people in my industry are doing. Then I decide the value the product or services will create for my customers (which is usually more than I’m willing to charge!).

Then I do a check-in with my heart. How does it feel?

If I can’t get myself fully aligned with a price point, it won’t work. If I’m resistant even a teeny tiny bit, it’s not going to work.

A few years ago I was brainstorming prices for a new program I was going to offer and my marketing coach didn’t agree with my price point. He said it was low. I was resistant to raising it. But I thought about it for a few days and realized that I was scared to charge more. I was thinking about all the people who come to me and say, “Jeanna, I really want to hire you, but I can’t afford it.”

Are those my ideal clients? No! So why was I setting my prices based on their comments? Old habit. If I chose to cater to them and kept my prices low, do you think they would buy? Probably not.

I adjusted the price higher, but only to a point that felt good and that I could still easily feel aligned with.

Your pricing needs to feel good and not be driven by fear of losing clients. It also needs to be high enough that you are not only covering your overhead but making enough so that you’re able to live comfortably. In addition, you want to make enough money to invest back into growing your business.

When I first began my business, my first client received four coaching sessions a month and she paid me a whopping fifty dollars.

I poured my heart and soul into the coaching and decided to charge my second client one hundred dollars a month. At the time, it felt good and I was happy to have clients with whom I could practice my new coaching skills.

But fast-forward a year down the road. One hundred dollars didn’t feel very good. I began raising my prices little by little until I charged $350 per month for one-on-one coaching. I felt great about this price. However, my practice was beginning to be rather crowded. I felt like I had too many clients, not enough time, and certainly not enough money for the number of hours I was putting in.

My mind wandered to a vision I had a few years before: Ten clients, each paying me $1,000 per month to have me on retainer. That felt wonderful. I raised my prices again and changed the structure of the coaching. I was happy, happy, happy with this model for over a decade!

I saw less-experienced coaches charging more than double what I was charging. I didn’t care. My model felt great. I even paid a coach with less experience than me to coach me at $1,800 a month. Even though the investment was a stretch at the time, I was getting great value and was committed to making it work.

Later, as I began to shift my business model again, I raised the prices on some services and lowered the prices on other services and products. The change was congruent with my overall strategy and felt great.

Anytime I’ve ever charged a price that felt like too little or too much, it was an indicator of impending doom. The product or service didn’t generate profit and I even lost money on some of them.

Being strategic about pricing is smart. How you feel will trump strategy in the end. Choose prices that more than cover your expenses, inspire you, and make you want to shout from the rooftops about how much value your product or service delivers!

How can you change your pricing and feel better too? Share below!

Categories: Manifesting Desires, Personal Growth, Success Strategies, and Wealth.

Attract Clients with Little Marketing

As a business owner or sales person, your biggest challenge is attracting a steady flow of ideal clients. ‘Selling’ people on how great your products or services are can feel inauthentic and sometimes cheesy. The internet is full of experts and systems that tell you that their process will create a magical spell over your revenue.

Countless business owners get sucked into the marketing vortex. It spins your brain like a washing machine and then spits you out feeling frazzled. Trying to implement even a fraction of the marketing strategies that involve social media, doing follow up and giving away free information can suck up all of your time.

I’ve got a different strategy.

I call it the ‘energetic red carpet’ process. It’s not complicated, it involves none of your team members and it can be done anytime and anywhere. Best of all, it’s free!

I’ll take you through it right now.

1. Release the belief that you need to change your website, create opt-in pages, and have your elevator speech nailed down in order to attract an abundance of ideal clients, customers or patients.

2. Close your eyes and take a nice deep breath in and then fully exhale with a sigh. Repeat this step several times until you feel centered and your shoulders and face are relaxed.

3. Imagine your business has an enormous storefront in a highly visible area with lots of foot and car traffic. Now click on a huge neon sign that says ‘open’ in the window. Next, see yourself rolling out a red carpet from the front door to the street. You are energetically calling forth your most ideal target market… right to your front door.

4. Notice how you feel while you energetically let the world know that you are open for business. You’re not hunting them down or doing back flips to get their attention. You are simply welcoming them into your space. Imagine hugging them and offering them something wonderful to drink.

5. Focus your energy on how they will feel once they use your products or services. Then ask your Inner Business Expert (A.K.A. your inner guidance), “What is the next action I should take to allow my ideal target market to say YES to doing business with me?”

6. Follow whatever guidance you are given.

How was that for you? Could you feel a calmness replace the frenetic energy around attracting new clients?

I’m not against marketing at all. In fact, I geek out on it! And I want you to relate to it as something you do to feel good about your business not to get business. When you market or sell with a desperate need for money behind your actions, it doesn’t feel good to you or your prospective clients.

When you energetically roll out the red carpet, they’ll be lining up at your door saying, “How soon can we start? Where do I sign?”

How can you attract clients with little marketing? Tell me below!

 

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, BLOG OR WEB SITE?

You can, as long as you include this complete blurb with it: Jeanna Gabellini is a Master Business Coach who assists conscious entrepreneurs to double (and even triple) their profits by leveraging attraction principles, proven strategies and fun. Grab her FREE audio on dialing in your biz here: https://masterpeacecoaching.com/freecd

Original Publish Date: July 19, 2011

 

Categories: Business, Manifesting Desires, Personal Growth, Success Strategies, and Wealth.

THE Sales Conversation for People Who Hate Selling

It’s easy to tell someone about your product or service when they casually ask. But the most well-spoken people fumble when it comes time to ask for the sale. It’s almost universally an internal, “Ewwwwww.” Then, after the fact, you think of all the cooler things you could’ve said.

Unless you LOVE sales, asking for the business can be awkward.

Let me take away your discomfort. We can also take away all the word-for-word responses to your potential customer’s objections. And for Pete’s sake, stop going in for the kill in your written marketing.

It’s all about truth. Your truth. And what you see is true for your potential customers.

Here’s the best way to make the sale with grace.

You must always be looking through the lens of your customer’s eyes.

They are looking for your product or service because of WHAT pain, desire or problem?

What’s their next logical step?

  • What would prevent them from saying YES?
  • What would make it easy for them to say YES?

Keep those answers in mind when you speak to them, verbally or when marketing. And guide them, like they were your friend, to the solution.

For example, when I have a conversation on the phone with someone who needs my services, I ask them several questions to zero in on the “real” problem or desire. That way I can cut through all their B.S. when I’m coaching them to the next step.

I ask myself, are they the right fit for my company? If yes, I think about which services would help them short-term and long-term. Then I offer them up and tell them why I think each would serve them. I ask them if they have questions or concerns.

I am absolutely not attached to their answer, no matter how much I need the money.

I stay in service mode. In service of them. I want them to get their ideal solution, even if that means referring them to something outside of my company.

Connect to your heart. This makes it easy to say what you truly feel is their next step in the solution process.

Some people can’t deal with long-term solutions because they’re so focused on getting a cheap quick-fix now. Others just want the pain to go away ASAP and they just grab for anything immediate so they can move on. They don’t give a rip about the future, they only see their now. I then give them my spiel about how making a choice based on a quick fix will end up costing them more energy, time, and money.

It’s true.

If you feel this person isn’t your ideal client, or you know they’ll return the product, tell them they would be better served by doing A, B or C. Don’t offer them your services if you don’t really feel juiced about it.

When you’re writing copy for your webpage or marketing, act like you are writing to ONE person. A person that you love engaging with and who has everything you want in a customer. Act like they came to you for the exact issue or dream that you love solving or creating.

You don’t have to ‘pitch” or try hard to get the sale. You are still guiding them to their next step. You’ll throw in some education, too. People who are not educated make poor buying decisions.

Truth.
Heart.
Get inside your ideal customer’s head.
Listen for the real problem or desire.
Educate.
Guide them to the next step.
Make saying YES easy, comfortable and exciting!

Whether you thank them in person, by phone, email auto responder or thank you page on your website…you want them to feel like they just made the best choice ever! And they did if you followed the steps above.

Never use someone else’s script for selling if it doesn’t feel like a fuzzy slipper. If you feel desperate, like you’re pushing or scared to hear no….you won’t attract much.

Law of Attraction brings people into your sales funnel when you are super excited about your offerings, you feel good talking about them, dig your pricing, and only focus on working with your ideal peeps.

 

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, BLOG OR WEB SITE? 

You can, as long as you include this complete blurb with it: Jeanna Gabellini is a Master Business Coach who makes it effortless and exciting for conscious entrepreneurs to attract all the clients they want without doing more, working more, or marketing more. Grab her FREE audio on dialing in your biz here: http://masterpeacecoaching.com/freecd 
Categories: Business, Manifesting Desires, Personal Growth, Success Strategies, and Wealth.