Marketing Is A Four-Letter Word

“If only I knew how to market in a way that made people get the value of what I offer!”

Every time one of my coaching programs had few (or zero!) registrations, I cursed marketing. I knew it was the one thing standing between my ideal clients and me. And it really ticked me off!

I decided to channel that irritation into one of the most powerful tools in my business. I decided marketing could be fun and easy.

I also decided that I had what it took to be good at it.

  • How do you feel about marketing?
  • What kind of results do you expect from your marketing efforts?
  • Are you following your own rules or somebody else’s?

Shifting how you feel, what you expect, and 100% honoring your values when you market is going to change how many ideal customers say yes to buying from you each year.

Good marketing isn’t about quantity, it’s about creating heartfelt relationships with your tribe. People say yes because they get the value of what you offer.

And they can only understand the value when you feel strongly about what you offer and communicate that while standing in your power (with love, of course!).

You don’t have to replicate what the marketing gurus do when it comes to reaching out to your people to share your products and services. You just have to be you and stay true to your brand.

Many of you reading this may be on my email list and think, “Jeanna, I can’t send out an article every week or promote my stuff like you do.”

You don’t have to … and you could choose to make it easy (and dare I say fun?).

Once I decided to learn about marketing and do it the “Jeanna” way, I immediately got different results from every marketing action I took.

I never market when I feel scared about money or not 100% behind the offer. I never send out an email or put up a webpage that doesn’t feel true to my brand or values. I never talk about things that I can’t back up. If I promise it, I’ll deliver. And that’s why I can be fully in my passion when I speak about my products and services.

Marketing is just an extension of you. It’s called communication with the people who need your stuff most. You are helping them to create a solution in an ideal way.

And that makes marketing a beautiful thing. If you think marketing is yucky, then it’s going to be a bit challenging to make more than enough money to survive doing what you feel passionate about.

I suggest you make marketing a four-letter word: LOVE. Yep, spread the love. Only communicate the value of the solutions you offer from a place of inspiration and joy. Create a love affair with your ideal clients and customers.

I LOVE and APPRECIATE YOU!

 

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, BLOG OR WEB SITE? You can, as long as you include this complete blurb with it: Jeanna Gabellini is a Master Business Coach who assists high achieving entrepreneurs and their teams to double (and even triple) their profits by leveraging intention, systems and fun. Grab her FREE audio on dialing in your biz here: https://masterpeacecoaching.com/resources/free-cd

Categories: Business, Programs and Events, Success Strategies, and Wealth.

Practice Abundance to Increase Your Revenue

Everything you do is a practice. Got a messy desk? It’s a practice. Always find yourself needing to make more money? That’s a practice, too.

If you pay attention, you’ll notice that throughout your day most of your actions and thoughts are habitual. And often, that’s not a good thing!

If you practice something for a few weeks (or even a few days!) it can become an unconscious habit. You always attract more of the thoughts and actions you practice.

For instance, I notice on Mondays I ease into my workday by going through my email inbox. I don’t usually take any appointments on Mondays, therefore it’s a spacious day and designed to work on projects. It was not a conscious decision to automatically dive into email every morning and get sidetracked for hours answering them. This is how easy it is to get set in a behavior. It works the same way with attracting abundance!

You’ve heard that it takes 21 days of repeating an action or a thought before it becomes a habit, right? Well, how many habits do you have? Which ones help you attract profit? Which ones just suck up your time? Which ones literally work against you?

Take time to do a little self-check right now. If you don’t, you probably have a habit of not taking time out to create powerful new habits.

I’ll give you some examples from my own life.

Habits that support my abundance and peace of mind:

  • Walking
  • Mastermind meetings
  • Weekly business meetings
  • Delegating work to my fabulous assistants
  • Setting my intentions for each day (I do a minimum of six; I use Stephen Covey’s 6 Big Rocks formula)
  • Scripting out my business goals (writing stories about my goals as if they’ve already manifested)
  • Tracking my income/expenses
  • Breathing purposefully
  • Going to the gym
  • Creating specific goals in all areas of my life
  • Having structures in my life that keep me accountable to my goals
  • Listening to uplifting audios and videos
  • Checking email only 3 times a day
Habits that suck up my time (I stopped some of these years ago when I took inventory of my habits and found that these ticked me off!):

  • Checking email too many times a day
  • Reading almost every joke that gets sent to me via email from my family
  • Tearing articles/recipes out of magazines and then having to file them
  • Reading aviation articles that I know don’t impact me
  • Reading accident reports for skydiving (I used to skydive every weekend)

Habits that work against me (notice that many of these habits have transformed into habits that work for me, above):

  • Making business plans without accountability
  • Not forecasting with my finances
  • Being complacent about my team’s performance
  • Not delegating enough
  • Worrying about not making my targets
  • Not trusting
  • Loose targets with my team
  • Waiting until the last minute to get the articles to my VA for my ezine (used to drive my team bonkers!)
  • Waiting until after 6pm to go to the gym
  • Not taking time to read books
  • A messy desk

Habitual behavior is a direct result of your thoughts. For instance, if you constantly worry about not having enough money, you’ll begin practicing profit-sabotaging behaviors. But if you decided you were sick and tired of worrying about having enough money, you could intentionally begin to practice empowering habits around money.

Every time you accidentally slip into worry, consciously get your mind to focus on a visual of you rolling in money (doesn’t that sound fun?!).

 
Next, you could set up a minimum of two new habits to practice that will support the vision of you being surrounded in piles of cash.

Your new habits can be big or small. Your frame of mind and personality will dictate what is best for you at this moment. I like to incorporate both small and big habits when I want to increase my abundance.

The small habits keep you grounded on a daily basis and are easy to accomplish, increasing your confidence. The big habits create change quickly. They are defining. For instance, twelve years ago my business hit a big slump and I acquired a lot of debt. It felt out of my control, so I took charge and shredded all of my credit cards except my American Express business account.

That was powerful for me and it affirmed my commitment to my new revenue goal. I also created spreadsheets that tracked my income and my debt balances. This was a big deal for me to create, but a small thing to fill in every week. I began the practice of overdelivering to my clients.

Nine months later I was completely out of debt and I had doubled my income! Small practices led to huge results (thank goodness!).

Now, back to you. Which habits are you willing to drop right this moment?Choose two. If you feel apprehensive about letting them go, ask yourself what is possible by letting them go. You want to get connected to the impact these practices have in your life.

Now choose two to three new empowering habits that will serve your goal of abundance. Decide how you’ll stick to practicing these new habits while they are in progress.

By the way, all habits are your choice. Good, bad or ugly… you are the one that practices them. You can change them at any given moment. Do something different.

Baby steps lead to avalanches of revenue.
 
What’s your next baby step then?
 
 
Categories: Business, Manifesting Desires, Success Strategies, and Wealth.

Action is NOT The Answer

When you look for a way out of any corner, the first thing you usually ask yourself is, “What do I need to do?” It’s an okay question to begin the process of moving into solution. But an even better question is, “What was I focusing on that led me into this corner?”

You can trick yourself into thinking you are moving forward toward any business or personal goal by taking heaps of actions. You may even pat yourself on the back for making the effort. But have you ever noticed that you can bust your butt at work and still not feel like you’ve made much movement forward? I hear this a lot from clients. Heck, I used to be the one who’d work until midnight and still feel like I was never going to catch up with all that needed to be done.

Let’s just set the record straight: action is not the answer in most cases. Observing and poking around with curiosity at what you believe it will take to actualize a goal is a much better place to start. All actions are initiated by what you believe. If you think that going to networking meetings will build your business, then you’ll check into the meetings available in your area. If you think networking meetings are a waste of time, you’ll choose to market your business in another way.

But I’d encourage you to dig a little deeper with your beliefs. If you believe you need more expertise to be better at your job, business, or relationship, then you’ll constantly create situations that prove you aren’t smart enough to figure out the way to have success in that area of your life. You could try every technique in the “how-to” books and still be discouraged.

Why is action not the answer? Because the Universe is a mirror for what you believe and where you put your emotional focus.

It doesn’t care what you do; it cares about how you feel.

It always responds to your thoughts. Your actions are just an offshoot of your thoughts and therefore irrelevant when your thoughts are focused on what you desire.

Now, there are some cases where an action will make you feel better, therefore shifting your thought. But you’ll only gain movement forward when your focus changes.

If you are stressed out about money and make a plan to increase your income for the following month, it may inspire you to get excited about possibilities forthcoming. That shift in your confidence could be the very thing that will generate an increased income.

But action without shifting your focus is a waste of time and energy.

Shift your focus and beliefs, and then any action you take that feels good will support your desired outcome. In fact, you could take actions that didn’t yield results in the past but now they do. When your perspective is different, the actions seem to give you the Midas touch and everything starts going your way.

 

 

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, BLOG OR WEB SITE?

You can, as long as you include this complete blurb with it: Jeanna Gabellini is a Master Business Coach who assists conscious entrepreneurs to double (and even triple) their profits by leveraging attraction principles, proven strategies and fun. Grab her FREE audio on dialing in your biz here:https://masterpeacecoaching.com/freecd

Categories: Business, Manifesting Desires, Personal Growth, and Success Strategies.

Ask the Right Questions

Most ideas begin with enthusiasm. Sometimes you hit a roadblock in your mind as fast as the good idea came. Other times you begin to act on the idea and then find yourself stumped. Is it time to jump ship when the boat springs a leak? Not necessarily.

You could immediately try to plug up the hole. I recommend asking some questions first. Not just any questions, but the right questions. How do you know if they are right? They should lead you to an answer that will move you toward what you want.

In our example of a leaking hole, you could ask the following:

  1. Why do these things always happen to me?
    2. Should I sue the manufacturer of this ship?
    3. What is the best solution for fixing the hole in this moment?
    4. Who is responsible for allowing this hole to manifest?

Which question will attract the most useful response? The third question gets my vote. It will lead you to an answer that you can use to fix the ship and set sail. The other questions may get you a response that is interesting, but is it the most useful?

Who you are asking the question of is also important. Ask yourself the question first. Many times we have our own answers but look to everyone else for advice. You are your own best expert when you’re not caught up in the emotional drama of a problem. Calm yourself down before you begin asking questions. After checking in with yourself, you might then ask some other questions of people who will support you in moving toward your desired end result.

The types of questions you ask will reflect where you’re focused. Let’s say your goal is to have a ten percent increase in profits this month. Asking yourself, “What will happen if I don’t attract it?” is not a productive question. A better question is, “What is a simple way I can increase my profits immediately?”

I ask myself daily, “What is most important for me to focus on today?”

What’s the question you’ll ask yourself to be better aligned with your most important desire?

 

 

 

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, BLOG OR WEB SITE?

You can, as long as you include this complete blurb with it: Jeanna Gabellini is a Master Business Coach who assists conscious entrepreneurs to double (and even triple) their profits by leveraging attraction principles, proven strategies and fun. Grab her FREE audio on dialing in your biz here: https://masterpeacecoaching.com/freecd

Original Publish Date: July 19, 2011

 

Categories: Business, Manifesting Desires, Personal Growth, Success Strategies, and Wealth.

Backup Plans

When you have a goal or desire that is important to you, do you ever go into mental overdrive before you see the results? I know I have.

You can go into overdrive in several ways:

  • Thinking about every possible scenario that could go wrong
  • Thinking about solutions for every scenario that could go wrong
  • Anxiety striking, and when your head hits the pillow at night you have one- sentence mental loops like, “I’m not going to have enough money. I’m not going to have enough money”
  • Wavering back and forth between two or three plans of attack to manifest your goal
  • Stewing on the fact that you don’t know how to get the desire; feeling unclear and creating anxiety on “being stuck” or not knowing the next steps

Finally, you create a plan for what you’ll do as a worst-case backup. Now you’re just flat-out worn down and feel mentally beaten up.

If your backup plan doesn’t feel good, don’t count on it. Use a backup plan to soothe you, knowing you at least have a plan. Then make another decision. Make a plan, an intention, for the way you’d like to have it happen.

I have a perfect example of this. Some years back I had a rather large expense pop up that wasn’t planned. The cash wasn’t available, and the due date was looming. I say looming because I had begun to feel tension about not knowing how I was going to pay for it.

My mind searched for the worst-case scenario backup plan. The best I could come up with was to put it on a charge card. I checked in with how it felt. Not ideal, but hey, it’s a worst-case backup plan.

I let the backup plan take away my tension. Then I made the real plan: Attract new cash. Well, there was really no plan for how to do that. I just decided it would be so.

I checked in with my inner guidance and kept receiving the message that the money would arrive. I was going on pure trust because I was seeing no evidence that any new substantial amounts of money would be coming to me.

Then the “hows” began to arrive. I called the company to which I owed the money and asked if they could give me another week. The answer was yes. Cool.

Then I began to take a stand for the value that I bring to my current and future clients. I began speaking differently to inquiries about business. It wasn’t what I was saying but who I was being. It was a not a conscious effort. It just happened. The result was more than enough money.

Two days later the money I needed for the expense showed up—and so much more.

The backup plan was long forgotten by then. If you don’t have a plan, make one up.

Next, decide what you really want.

Then chill out so your best-case plan can unfold.

Do you have a backup plan? If so, let me know about it in the comments below.

 

 

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, BLOG OR WEB SITE?

You can, as long as you include this complete blurb with it: Jeanna Gabellini is a Master Business Coach who assists conscious entrepreneurs to double (and even triple) their profits by leveraging attraction principles, proven strategies and fun. Grab her FREE audio on dialing in your biz here: https://masterpeacecoaching.com/freecd

Categories: Business, Manifesting Desires, Personal Growth, Success Strategies, and Wealth.

How to Create or Upgrade Your Lady Mafia

How much money comes into your life is a direct result of what you consider to be the “reality” of how easy (or hard) it is to attract prosperity. You might have a great vision of yourself doing great work in the world and being compensated handsomely for it… but your environment may be dragging you down.

I asked Denise Duffield-Thomas, a manifesting maven, to share one of her secrets for upgrading your money setpoint. This girl just blew me away with her announcement of a three-book deal with the most badass publishing company in the industry! I wanna be like her when I grow up. ;-)

HOW TO CREATE OR UPGRADE YOUR LADY MAFIA

Do you ever get the feeling that your friends are bringing you down?

When you hang out with friends, do you feel like you can’t mention money because you think so differently than the people you’re hanging out with?

Don’t worry, we’re going to talk about what to do when you know you have to create or upgrade your lady mafia, and I have a great resource for you to use afterward, too.

WHAT IS A LADY MAFIA?

Your lady mafia is that group of friends or mastermind buddies who you know will always have your back. These are your “ride or die” friends and mastermind buddies.

They’re the friends you celebrate your successes, your ah-has, and your screw-ups with.

But…

You can outgrow your lady mafia.

It’s sad, but true: if you’re working on your mindset, your business, and your money blocks, and your fellow lady posse members aren’t, then chances are you’ll outgrow them pretty soon, if you haven’t already.

HOW DO YOU UPGRADE YOUR LADY MAFIA?

First of all, check who you’re hanging out with.

Are they friends who have all said that they want to start a business, but then just moan on about how they can’t quite decide what to do or that it’s too hard?

If you’re on fire with ideas and enthusiasm but your lady posse likes to sit and whine, then you’re not an energetic match… and I’m sorry, sweetheart, but it’s really likely that they’ll bring you down.

When that happens, you pay with decreased business motivation that reflects in your bottom line.

If you need to upgrade your lady mafia now, then here are a few ideas of how you can:

Suggest that you all study a mindset or manifestation course together, or read a book on the subject to lift you all up.

Give them a chance to get on the train with you, but if you expend a lot of your energy to keep everyone motivated and enthused, it’s not worth it.
You might have to face the fact that it’s time to cut your ties to that group.

Cut your ties. It can be as simple as saying that you can’t make your meetups anymore, or arranging other activities for yourself whenever the old group schedules something.

Manifest yourself a new lady mafia! This might sound hard right now, but if you’ve cleared a space for it and created a vacuum as well as gotten really specific about what you want, it will happen fast.

If you want immediate support with your money mindset and to release any money blocks so can upgrade your life… you’ll dig this.

(There’s no cost.)

This is also a great opportunity to connect with a new lady mafia, and once you learn to break through your money blocks, abundance will begin to flow toward you easily and without struggle.

It’s your time, and you’re ready for the next step.

 

 

Denise Duffield-Thomas is the money mindset mentor for the new wave of online female entrepreneurs. Denise helps women release their fear of money, set premium prices for their services, and take back control over their finances.

Categories: Business, Manifesting Desires, Personal Growth, Success Strategies, and Wealth.

How to Get Massive Support in Your Biz

I’ve been called a control freak, multitasker, goofball, magnificent manifester, and just plain ole freak. I can relate to all of them. However, the one that used to really irritate me is when someone said I wasn’t a good delegator.

Why? Because I see how often it doesn’t even occur to me to ask for help. I’m used to figuring stuff out with my Inner Business Expert (aka Divine Guidance) or whoever is coaching me. After years of being single and a solo-entrepreneur I created a bad habit of handling everything myself.

I cured myself once I had kids. My time and energy was poured into feeding, bathing, cuddling, playing, and cleaning up after my boys. I realized quickly that the only way to stay sane was to expand my circle of support.

There is no way to generate a huge increase in revenue, and sustain it, if you’re not tapping into the expertise and support of other people. Even if you have a GREAT team and you think you ask for help often, see how much more support you could receive!

Ask yourself:

  • Who could help me do this better, easier, and faster?
  • Who could help put a unique spin on my idea?
  • Who could challenge my beliefs/story on this topic?
  • Who could introduce me to more ideal clients?
  • Who could help me get the word out about my products, programs, and services?
  • Who does social media, marketing, websites, or systems really well?
  • Who could assist me in the office or house with the stuff I can’t get to?
  • Who is a great leader?
  • Who is awesome at brainstorming?
  • Who would support me in getting WAY outside of my box?
  • Who makes me feel good?

Challenge yourself to come up with at least 5 people for each question.

Next, ask yourself, “If I had full permission and knew I’d be seen in a positive light, what would I ask for specifically?”

Check in and see if you’re playing it safe. You want to ask for help so that you can dramatically increase the quality of your life and the amount of abundance you experience.

Imagine that being selfish was really about self-love or being self-full (which it is).

Now it’s time to ask! What’s the best way to ask, especially if you’re not in a position to pay for help?

Simple. From your heart. You don’t have to promise to do something in return. If you know you can be of service to them and you feel inspired to offer that service, by all means do it. However, it’s not critical in this process.

When you have an idea, you’ll always have access to the resources, people, and money to actualize it. But you have to take the first step.

Asking for help is the easiest way to get from where you are to somewhere even better.

And if you get stuck on who and how to ask… ask your Inner Guidance for help. ;-)

 

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, BLOG OR WEB SITE?

You can, as long as you include this complete blurb with it: Jeanna Gabellini is a Master Business Coach who assists conscious entrepreneurs to double (and even triple) their profits by leveraging attraction principles, proven strategies and fun. Grab her FREE audio on dialing in your biz here: https://masterpeacecoaching.com/freecd

Original Publish Date: July 19, 2011

 

Categories: Business, Manifesting Desires, Personal Growth, Success Strategies, and Wealth.

Be Promoted Everywhere on the Internet

Co-creating, marketing, and joining forces with other people can catapult your business into six or seven figures twice as fast as you going at it alone.

People who endorse you to their tribe are called joint venture partners (JVs) or promotional partners.

But just like attracting Five-Star Clients, you want to focus on attracting only Five-Star Partners. Anything less will mean you’re compromising… and that’s not cool.

The possibilities and ideas are endless for the ways you can partner… as long as the partner is ideal for you.

Before you hook up with a joint venture (JV) partner to put yourself on the map in your niche, ask yourself:

  • Is your product, program, or service a fit for their audience?
  • Is their style of delivery aligned with your values?
  • Have you experienced their products or services firsthand?
  • Are their marketing materials professional and compelling?
  • What is their history promoting other people?
  • Will they be motivated by the commission you pay them for the new clients they’re sending your way?
  • Does partnering with this person intuitively feel good?
  • What do they expect in return, if anything? Is that something that feels good to you?

Once you’ve found yourself a Five-Star JV Partner, treat your JV partner as a business partner, because you are during the time you play together! Ask for what you want, be clear on your outcomes, and communicate expectations clearly.

And by all means, add some fun into the mix! Many of my JV partners have become my dearest friends… masterminding for success and traveling the world.

You want partners who are committed to your success and vice versa.

JV partnerships are a direct cause of my huge increase in profits the past seven years. Why limp along by yourself when you can soar with others?!

Make sure you grab this free blueprint report on JVing.

 

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, BLOG OR WEB SITE? You can, as long as you include this complete blurb with it: Jeanna Gabellini is a Master Business Coach who assists high achieving entrepreneurs, corporate leaders & their teams to leverage fun, systems and intentionality for high-octane results. An entrepreneur for 25 years she has a treasure trove of kick-butt tools to give you peace & profits. Get your complimentary audio “Transforming from Chaotic Entrepreneur to Conscious Leader” here: https://masterpeacecoaching.com/resources/free-cd

Categories: Business, Manifesting Desires, Personal Growth, Programs and Events, and Success Strategies.

Make Up Your Own Rules in Biz

There are many tried and true strategies and systems out there for growing a wildly successful business. However, use them only as guidelines, and make up your own rules to the business game.

Here are the top 4 reasons why you’ve got to ditch your preconceived notions of how to attract loads of clients and do it YOUR way.

  1. You know what’s best for you, not somebody else.

When you’re calm and tuned in to your heart, you’re definitely your own best authority. Now, if you’re emotionally sideways or in the thick of a heavy issue, don’t make any earth-shattering decisions. When you come back to a neutral place, you’ll see more clearly and take actions that will serve you. You may listen to all the outside advice you’d like, but in the end, you have to make the choice that feels best to you.

  1. Things go quicker, easier, and cost less.

When you look at the standard process for creating something in your business, you may accept it for the way it is. But what’s possible when you create a new standard? If Eva Gregory and I had listened to Chicken Soup for the Soul’s process for book publishing, we would’ve taken forever to write our book for them.

They said it would take about 1.5 years. We said we knew it could take less. When we finally got the green light, the process took less than a year. The actual writing took three months. Easier than I’d ever imagined!

Another example is the purchase of my first house. I had no realtor and neither did the seller, who was out of communication in rehab. I had no prior experience in real estate. I took the sale on as a learning seminar.

When I finally went in to sign the escrow papers, they couldn’t believe how I’d completed the process by myself. (I found myself some loopholes.) Lots of people helped me, but my newbie spirit looked at everything as possible rather than as an obstacle.

  1. Be a pioneer! If your mind can think it, you can create it.

If people settled for what was in front of them, nothing new would ever be created or invented. Sure, other people might tell you that you’re nuts when you think outside of their box. So what! They’ll try to convince you that your idea or way of thinking is impossible or illogical. If you have the vision, I promise it’s a worthy cause to pursue.

Do you see something that can be improved upon in the world? Take action! Sure, the big dogs might already have a team working on it. But as history will show, newbies can and do prevail. Google took on Yahoo and MSN with some pretty sweet results.

  1. Current rules and choices may not fit you. Create a new choice for yourself.

When options a, b, and c don’t feel good, you’ve got to create choice d and maybe an e, f, and g. The best perspectives happen when you start looking for new combinations of the available elements.

Let’s say you want to take some friends out for a special dinner. The two restaurants you had in mind are both booked solid for that evening. Don’t settle for something less.

If you knew you were going to get the ideal food, service, and atmosphere at those two restaurants, how would you handle this situation? You might get an idea to call back the restaurants with some wild pitch for them to let you in. If you were grounded, you possibly might get a yes. You also might talk to some friends to get new ideas. But you definitely wouldn’t let this minor setback throw you off.

The rules in the U.S. used to make it difficult to travel in Cuba. (Maybe they still do!) Do people find ways of doing it? Yes! And many of them are legal! You can always find a choice that meets all of your criteria. Stay in possibility and you will find your perfect solution.

When you’re truly following your heart, you’ll always make decisions that are in your highest good, as well as the good of others.

 

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, BLOG OR WEB SITE? You can, as long as you include this complete blurb with it: Jeanna Gabellini is a Master Business Coach who assists high achieving entrepreneurs, corporate leaders & their teams to leverage fun, systems and intentionality for high-octane results. An entrepreneur for 25 years she has a treasure trove of kick-butt tools to give you peace & profits. Get your complimentary audio “Transforming from Chaotic Entrepreneur to Conscious Leader” here: https://masterpeacecoaching.com/resources/free-cd

Categories: Business, Manifesting Desires, Personal Growth, and Success Strategies.

6 Steps to Overcome the Fear of Public Speaking

When I decided to become better at speaking and making my offers on webinars and videos, Lisa Sasevich was the gal I watched because she was so darn confident! And she sold the socks off her offer every time I saw her on stage. So this week she’s throwing down her best tips to help you rock the mic on live and virtual stages.

 

Public speaking is not a unique talent. It’s a skill you can learn and master with practice. Think of the best speaker you’ve ever heard. That person didn’t start out good. They struggled, they learned, they honed their craft.  They became a great speaker. They weren’t born that way. In fact, when they were born, I can assure you they couldn’t speak at all. ;-)

Here are 6 steps to help you gain confidence:

1,Build Confidence by Controlling Your Environment

You don’t have to give your first speech as the commencement address at your alma mater or as the keynote speaker at a large conference. When you are talking about your business or your passion to a group that wants to hear what you have to say, you are SPEAKING.

This speaking can take place in your living room with five people, on a conference call, as part of a group meeting, or online through a webinar. Starting in one of these environments, whichever one makes you feel the most at ease, is a great first step to overcoming your fear. 

2. Imagination NOT required

Overcoming your fear of public speaking is not about convincing yourself of an alternate reality. You don’t need to picture the audience in their underwear or visualize yourself on stage as the confident speaker you one day will be.

Becoming a confident speaker is all about your message, and your message is already in you. It is your truth. But you convey so much more than your words when you are speaking. Your body language is key.

By learning and using body language that projects comfort and confidence to your audience, you can start to feel that confidence grow in you. Your confidence can come, at least in part, from the outside in.

3. Prepare, Prepare, Prepare

I’m usually not one to use a sports analogy, but my marketing director told me that basketball coach Bob Knight once said, “The key is not the will to win. Everybody has that. It’s the will to prepare to win that’s important.” And that seemed kind of perfect to me.

You see, the same is true of public speaking. Wanting to be a great public speaker isn’t enough. It’s really all about the preparation. But how do you prepare?

First, know your audience and craft your message to them. Speak in a way that is comfortable and natural for you but in a language they can understand, and make sure you are addressing their needs and not just your own. If your message is clear and it resonates with them, you will feel that as you speak and it will make you more confident and comfortable.

Second, anticipate resistance and prepare to meet it. Find the most likely objections to your message and know how you are going to answer those objections.

Meeting obstacles you didn’t expect is nerve-wracking, but if you’ve anticipated the obstacle, encountering it can be comforting and reinforces your total mastery of what you are presenting.

Third, focus on how great your talk is, not how long your talk is. Everyone in your audience would prefer an excellent 45 minutes to a mediocre 90 minutes. They would also prefer an excellent 90 minutes to a mediocre 45 minutes. It’s not about the length, it’s about the quality. Every time.

In addition—and I can’t emphasize this enough—practice. Practice in front of a mirror, or on video, or with a colleague who can give you feedback. This can be really helpful in identifying all the ways you are communicating when you speak: your tone of voice, body language, facial expressions, hand gestures, ums, uhs, crutch words, or jargon.

All of these are more easily identified and improved upon with an outside point of view.

And finally, know your space. By arriving early and getting comfortable in the room, you remove an unknown, which will make you feel much more at ease. Take some time in the room before the crowd arrives to just be in the space, to breathe in the space. This will help to prepare your body and mind since you’ve already prepared your presentation.

4. Practice Self-Care

Taking the time to take care of yourself is crucial to both the health of your business and to your quality of life, but it’s especially important for overcoming your fear of public speaking.

It’s very hard to master something new when you are feeling tired, irritable, stressed, or forgetful. You’ve done the work of preparing your presentation. You are the expert in the room and are the only one who can deliver your message. Now take some time to relax and feel refreshed so you can do your best.

You’ve taken care of the work, now take care of you.

And after it’s done, take some time to reflect. Muscles are built in the rest time after the workout. The same is true for learning from what you’ve done. In quiet reflection after a presentation is when you learn the lessons of that experience.

5. Be Yourself!

Remember that what you are offering when you speak is yourself. You are giving your audience the gift of your experience and perspective. They want the real you!

Which is great, since there’s no one else you’re more prepared to be. You’ve been you for a long time!

Bring your authentic self and let your personality shine through.

There are two ways that speakers tend to short-circuit their own authenticity:

  • First, by trying to wing it. Gaining speaking confidence is all about being prepared, and the more prepared you are to deliver the content of your speech, the more your true personality can shine through.
  • Second, by over scripting what you’re going to say. The pendulum swings both ways. Creating rigidity and over scripting makes it easier to get thrown off if someone asks a question you were going to talk about later, or you understand that the room isn’t responding to something, or if the projector breaks or the mic goes out. Know your content and be comfortable with your delivery, but avoid getting locked into reading off a prepared script.

6. Prepare for Things to Go Wrong

Breathe. Breathe again.

If you speak long enough, something will go wrong. It’s ok. It happens to all of us.

Take some time in your preparation to think through how you’ll respond if something doesn’t go as planned. If you’ve thought about it already, it will be less of a surprise if it happens.

The important part isn’t that something went wrong; the important part is how you respond. Here are a few things you can do to master your response.

Don’t take it personally. The laptop going out isn’t the will of the universe directed at your presentation. Keep cool. Breathe. You know what you’re going say and you know it’s worth hearing. This won’t derail you. You’ve got this!

Find the humor in the situation. Your audience is going to feel bad for you when something goes wrong. They’ll tense up on your behalf. If you can relax into it, find the humor, and keep it light, they will feed off your positive energy and you’ll all ride out the storm.

Stick to your plan. You’ve prepared for this presentation. You know your stuff. You know it will work the way you’ve planned it. Do what you had already planned to do and you’ll be just fine.

If you enjoyed this article, Lisa Sasevich has a complimentary online training series chock full of resources like this designed to support you in attracting clients. Check it out here.

Categories: Business, Manifesting Desires, Personal Growth, and Success Strategies.