How To Easily Create Your Marketing Calendar

I seriously hated the idea of creating a marketing plan the first time I was advised to create one. I didn’t know where to start, it sounded hard and I honestly didn’t know what it meant. After a few years I changed my mind about the marketing plan and I began creating one every year. As usual, I kept it simple but it was good enough to get me organized. It covered:

  • What I was marketing
  • To whom I was marketing
  • How I was going to market
  • Who was going to help me

In truth, I needed more than this to be more powerful in my message and attract new customers. I needed to connect to my customers from my heart and stop trying to sell. That created the single biggest shift in my marketing. I enjoyed the process as a result. It made marketing fun!

Then another big a-ha moment came several years ago when I was doing a VIP day with my mentor. I was complaining about marketing and planning, and she asked if I wanted to see how she planned her marketing campaigns.

My reply, “Hell YES!”

She gave me the golden key to making my marketing efficient. She gave me a system. It was a month-at-a-glance calendar with ‘post it’ notes describing what was happening in the marketing department attached to the day it was happening.

Holy Hannah! Brilliant and easy. Right up my alley!

I went home and immediately did something similar. But what I realized instantly was that you couldn’t just plan out a month at a time. If I was going to create a plan that flowed, I had to do a whole year at a time.

That got my ticker in overwhelm at first. So I chunked the process down.

  1. Decide the events and classes I would offer for the year.
  2. Choose dates for the above based on my marketing funnel.
  3. Choose dates for special promotions on my products.
  4. Leave enough room (white space) in calendar to do Joint Ventures with other people.
  5. Decide how I would deliver my buzz for each campaign. In my case, I use free teleclasses, video trainings, webinars, early bird pricing, special bonuses or a big sale.
  6. Choose specific dates that I would send out marketing.

This process takes me a few weeks to nail down. I carve out two hours, on several different days, to ponder my decisions. Then I send my team the details so they can keep me on track.

This may sound like a pain in the bum, but it’s not. I love that I know exactly what is needed and when, for my marketing plan to be implemented. It also makes it easy to say ‘yes’ or ‘no’ when people want to partner with me or want me to promote them.

Even if you have never done a marketing ‘campaign’ for one of your products or services, you can create a buzz that creates sales. It is important that a marketing campaign is not made up of one email promotion or one postcard. A campaign means you are willing to be loud and proud of your offering.

I send out 2, 3 and 4 emails a week. Not everyone on my database reads them all, but they’re still on my email list and haven’t opted out. I truly believe what I offer makes a huge difference in the lives of my customers. So why would I be shy about sharing what’s new?

Systems create freedom. Systems make it easier for everyone to do their job more efficiently and with less stress. Create your marketing calendar for the year or even one quarter and you’ll dig the process, too. Most importantly, you’ll see a bigger impact on sales. Kaching!



You can, as long as you include this complete blurb with it: Jeanna Gabellini is a Master Business Coach who makes it effortless and exciting for conscious entrepreneurs to attract all the clients they want without doing more, working more, or marketing more. Grab her FREE audio on dialing in your biz here: 
Categories: Business, Personal Growth, Success Strategies, and Wealth.

Winners Ask For What They Want

One of my fav books on attitude is The Aladdin Factor by Jack Canfield and Mark Victor Hansen. They say, “If you don’t ask, the answer is always no.”

You have to ask for what you want from yourself, others, the Universe/God, and your own Inner Guidance.

I’m a huge promoter of asking for what you want from your power when you need something from someone in business. If you feel wimpy, whiny, apologetic, justified, irritated, or resentful, you might as well have a billboard above your head saying,


I highly recommend waiting to make important requests until you feel confident you are worthy of the other person saying, “YES!” When you understand that you deserve to have whatever you want, you won’t have to worry so much about what you say.

It all boils down to how you feel while you’re saying it.

Whether you’re asking for the sale or for a team member to step up their game… be clear about your desired outcome before you open your mouth.

It’s also critical that you can concisely make your request. You don’t need a long-winded conversation about why you’re asking. Just ask.

Pause. Let them answer or ask a clarifying question if needed.

Then you can state your case powerfully. But this is not a courtroom. It’s a relationship.

Even if you’re in a restaurant asking the waiter for fresh herbs on your salad, they deserve your respect.

Notice how you feel the next time you’re about to ask for something very important to you. Are you asking with:

  • The expectation of getting what you want?
  • Eager anticipation?
  • Fear that you won’t get your needs met?
  • Doubt because your request feels like too much or too little?
  • Resentment because your needs should’ve already been met?

How you feel directly impacts the answer and follow-through you receive.

There is one time when you don’t need to be fully in your power to ask. And that time is when you need emotional support.

Be mad, stressed, sad, sniffly, and not your confident self. However, value yourself enough to ask for a helping hand. It doesn’t matter if you’re viewed as the gal or guy who has it all together. If some part of your business or life is falling apart, the faster you ask for some upliftment or coaching, the faster you’ll be back in your power.

It is not wimpy to feel like a mush pile and state your feelings. Let go of your ego so you can get what you need.

I remember a time in my life that I feared my coach would fire me, because I kept asking her to remind me of my power. I did it several times a day until I got it in the cells of my body. She didn’t fire me, and I found my confidence.

When you’re committed to the outcome, you’ll ask as many times as needed for what you want. I ask my Inner Guidance for support repeatedly throughout the day.

“Please support me in being present in the moment. Bring my ideal clients to me. Help me find peace. Bonk me over the head if you notice me playing small and scared. Let me sleep well tonight. Make me feel refreshed and energetic in the morning. Give me creativity. Let the perfect words flow through my fingertips and onto my computer screen.”

My asking is endless. And I never apologize.



You can, as long as you include this complete blurb with it: Jeanna Gabellini is a Master Business Coach who makes it effortless and exciting for conscious entrepreneurs to attract all the clients they want without doing more, working more, or marketing more. Grab her FREE audio on dialing in your biz here: 
Categories: Business, Manifesting Desires, Personal Growth, Success Strategies, and Wealth.

To Spend Or Not To Spend

You’ve got your eye on the goal. You are ready to take the leap.

The question that keeps coming up for you is, “Should I spend the money to do this right now or should I wait?” It’s an important question that deserves some thought.

BK (before kids), my mom was excitedly telling me and my mate about a vacation she had planned with my uncle to Angel Falls in Venezuela. My mate got excited about their plans and asked if we could join them.

My immediate reaction was excitement. Then I looked at my schedule and other goals I had intended for the year. I felt like there was a lot on my plate during that time. I had several other vacations planned, which meant spending money.

Here’s what I looked at:

I checked my passion level about the desire. If money and time issues were taken away, would I be questioning spending money on the trip? No!

How did I feel about the other trips I had planned? Not as strongly.

I cancelled a trip to Utah that I wasn’t passionate about, and that inspired action gave me some breathing room.

Was there a reason I had to decide that week about going? No, the trip was scheduled several months in the future. I knew better than to make a decision before I felt ready.

Next, I looked at the best way to pay for this if I were to go. I created an estimate of the total cost for the vacation and checked in with my heart and head about what felt best for me.
I had choices. It could come from new income, savings, or a credit card to be paid off later. I could also use some of my accumulated air miles. I decided a combination of the choices would work best. I still didn’t move forward until it felt right for me.

Unless you feel a strong pull to move forward on a purchase, do not do it.

You need to feel good before, during, and after the purchase. If you are tapped into both your gut and cash flow strategies, you’ll always make a solid decision.

I recently had someone ask me if they should buy a house with a mortgage payment bigger than they were comfortable with. If you are worried every month about having enough cash flow, this will generally lead nowhere positive. I am not saying do not spend money unless you have it in the bank. This is a very personal choice based on your comfort level.

When making a decision to spend extra dollars in your business, in addition to the guidelines above, you must look at what the investment will give you.

My vacation was going to give me quality time with my family, honor my value of adventure, and give me some down time before writing my book with Jack Canfield.

When you’re evaluating spending money for a new desire in your business, it is crucial to weigh the following:

  • Will this allow me to generate more profit, even if it’s sometime down the road?
  • Will this allow my business to operate more efficiently?
  • Is this expense the best way for me to get my desired end result, right now?
  • Will this investment keep me pointed toward my big goals, or is this a tangent?
  • Ask yourself, “Is my choice based on fear or fact?”

If you say no to spending money now, be happy with that choice. Saying no now doesn’t mean that you won’t ever move forward with the desire. It means you will do it when the choice feels perfect for you.

Your heart will tell you. Just make sure fear and lack aren’t making your decisions.

I’ve never regretted any big investment in my personal life or business. Money always aligns itself behind powerful choices.



You can, as long as you include this complete blurb with it: Jeanna Gabellini is a Master Business Coach who makes it effortless and exciting for conscious entrepreneurs to attract all the clients they want without doing more, working more, or marketing more. Grab her FREE audio on dialing in your biz here: 
Categories: Business, Manifesting Desires, Personal Growth, Success Strategies, and Wealth.

Forget About Miracles

Have you ever found yourself praying for a miracle? It’s usually when your back is against the wall. A loved one is sick. You’re in extreme physical pain or have been diagnosed with a medical condition that sounds horrible. A mate has left you or done something that you react to with pain. Maybe you or your mate have lost a job or lost your future to the stock market.

Whatever the case may be, you can stop praying for a miracle. It’s not something that’s bestowed on you.

Beautiful healings and turnarounds can and will happen when you flip the switch on your focus. Shifting your perception to what’s possible can be a very quick process or it can be gradual.

The time it takes will not matter so much to you, once you let go of needing your outcome to happen quickly. When you feel even the slightest bit of emotional or physical relief, the world will begin to feel like a magical place again.

When you appreciate the fact that there has been a small shift in the way you feel, the tangible results will follow. The key is not to get frustrated if you don’t see immediate results. This will slow the entire process down. 

Now… back to the beginning. How do you shift your focus when you’re asking for that miracle? Any thing or thought you can grab onto that will create even a smidge of relief can begin the process. A conversation with someone who is very comforting and uplifting is of great value. Bodywork or a walk in nature is also a good start.

Here are some thoughts that I find valuable:

  • This too shall pass.
  • The Universe/God is with me.
  • I am asking for help and the Universe always responds. It’s my job to let it in.
  • Inner being, what can I do to feel a tiny bit of relief?
  • I’m going to let myself be scared or hurt for a little bit and then I’ll work my way to better feeling thoughts.
  • What are five things that are working well in my life right now?
  • I can have things go my way.
  • The Law of Attraction is like having a magic wand. I just have to relax.
  • I’m breathing my way into calm.
  • The only reason I feel discord is because I’ve separated myself from my Inner Being.

Hope is a great feeling to reach for at first. Then you’ll have to pump up your faith that things will go your way by remembering past experiences where you’ve succeeded. You can also think about other people who have turned dire situations around. They had to go through the same steps as you to flip their switch to miracles.

When things begin to move in a favorable direction it will feel like magic, but it’s just you relaxing into the truth that you are worthy of all good things. 

What miracle have you prayed for recently?



You can, as long as you include this complete blurb with it: Jeanna Gabellini is a Master Business Coach who makes it effortless and exciting for conscious entrepreneurs to attract all the clients they want without doing more, working more, or marketing more. Grab her FREE audio on dialing in your biz here: 
Categories: Business, Manifesting Desires, Personal Growth, Success Strategies, and Wealth.

A Simple 8 Step Process to Build Your Business

Random action in your business rarely leads to profits. You may have this disease without realizing it.

Entrepreneurs learn business-building strategies from many different sources and end up with a big pile of “stuff.” They pick strategies from the pile and begin implementing without a blueprint.

The end result is a flurry of action, a bit of overwhelm, and disappointment from the lack of payoff.

Here’s my simple process for planning for a year of high-octane results in your business. And for a moment, I want you to forget about all of the particles. Particles are all of the individual tools and strategies that you use for marketing and systems.
1. Vision. How does a rockin’ year in your biz look and feel? If you were to live the dream this year, not based on past results, what would you see?
2Create the model. How do you want to work with people? What types of things do you want to offer? What would excite YOU? How often do you want to work?

3. Clarify your ideal peeps. What types of clients and customers do you totally dig? Create a deep connection with the details of this person.

4. Create your menu of offers. Nail down what you want to offer THIS year. Not what you did last year or what you want to do five years from now. What sounds zippy for this year? How will each offer lead to the next offer? Make a clear path for your customers to follow.

5. Create your HELL YES Business Plan. What do you want to manifest or implement in the areas of marketing, systems, team, product/service expansion, and profits? If it’s not a HELL YES, it doesn’t go on the plan. If it’s more than one page, you may want to cut it back. You want inspiration, not overwhelm.

6. Choose your overall marketing strategy. Once you do this, stick to it. This is where most people completely derail. SEO, Facebook ads, Google ads, ezines, blogs, free gifts, mailers… oh my! Unless you have a rock star team, you can’t do it all and do it well. Pick a few strategies and do them in excellence. And make sure you’re inspired by the path you choose. If you stiffen and stress when you think about how you market, then you’re better off not wasting your time, energy, and money.

7. Dial in your support system. Who is going to help you manifest your HELL YES Plan? You need employees, consultants, contractors, and mentors that do the job right the first time, inspiring you to expand beyond your past stories and profit levels. You need people who make you feel good, tell you the truth, and contribute rock star ideas.

8. Set up yearly, monthly, weekly, and daily structures and practices to keep you focused. Without this step, the entire foundation crumbles. Inspiration ignites, but focused action keeps the flame burning. Choose processes, strategies, and tools that work with your behavioral style. Check in with your HELL YES Business Plan OFTEN, and choose your daily actions to support it.
While this process may seem obvious to some, most don’t follow it. They skin their knees over and over and wonder why they can’t build their business in a fulfilling way. Even creative types can follow this process because it gives a framework yet lots of room to do in a way that suits individual needs and styles.
Let this 8-step simple process be your outline for success. Joyfully fill in the blanks in a way that has you smiling all the way to the bank. 
Tell me what is your favorite step and why?



You can, as long as you include this complete blurb with it: Jeanna Gabellini is a Master Business Coach who makes it effortless and exciting for conscious entrepreneurs to attract all the clients they want without doing more, working more, or marketing more. Grab her FREE audio on dialing in your biz here: 
Categories: Business, Manifesting Desires, Success Strategies, and Wealth.

Reality Check

Reality CheckIs prosperity generation on your mind all the time?
Maybe you want to find the “thing” or deal that will bring you retirement NOW. Or maybe you’re just downright sick of having barely enough cash flow and find yourself saying you’ll do or buy something once you get more money.

When is the deal, business, or lotto winnings going to come through?


Don’t like what you see in your bill pile, checking account, or personal life? Then why would you keep looking at it?

Ohhh, you want to be responsible. Oh, and you can’t help it because it’s what is true. Yes, and being in denial about all of it would be nuts.

Stop reading this if you want to stay attached to what is real for you. ;-)

This is not for the faint of heart. DO NOT TRY THIS IF IT WILL CAUSE YOU GREAT STRESS. This game is to make you feel at ease, joyful, and to bring you opportunities and riches unlike what you have experienced up to this point in your life.

My BFF’s favorite quote is, “Never face reality unless you like what you see!” That’s right. Ignore what doesn’t please you about your financial  position, and focus on what you want.

If you do this, you’ll literally see more opportunities for cash flow and be able to act on them no matter what your reality has been up to this point.

Here’s why…

When you focus on lack of cash, lack of the perfect deal, and debt, that is where your eyes are. It puts stress and doubt in your heart and mind. You’ll feel yourself going into a negative tail spin. From this place there is no solution.


If you make a conscious decision to focus on the solution, you HAVE to take your eyes off the problem. This is where things start opening up for you. Hope occurs. Then inspiration to new ideas, actions, and places to look for opportunities becomes visible.

If you start going for your goals and dreams, even though reality says they’re not possible now, your solutions WILL be provided.

Give positive thought and emotion to that which you desire, and you will draw it to you. Focus your attention and negative emotions on what you don’t want, and you will draw that to you.

Back in 2002, I kept saying that I was going to buy a new BMW. But I was waiting for the money.

Finally I asked myself, “Why am I waiting for this car when I want  it now?” So, I went to the BMW dealership.

The very first car I test drove was it. I had no idea how much the M3 cost back then, and it never even entered my mind I’d need a down payment. But the exciting energy was flowing and I knew this car was to be mine.

Was there money in my bank for this purchase? Hell no! But I  knew it would work out… somehow.

The next day I called my friend in the car business. He set me up with the fleet manager at BMW. I got a fair deal with no negotiating or stress.

I decided to put an $8,000 down payment on my credit card (I pay this bill monthly because it’s a mileage card with a 19% interest  rate). In the back of my mind, I knew I HAD to pay this $8,000 the following month.

I decided that an investment deal I was focusing on would blossom by then… even though I had zero proof. Guess what? It did! I paid the credit card off in full the next month!

The bottom line…

Take action on deals and dreams, no matter your current reality.  You’ll find a way to make the impossible possible from a place of inspiration rather than efforting.

You NEVER have to go through with an opportunity unless all the pieces feel right. When you hit a dead end, turn around and look in another direction. The solution will be there OR a better deal/opportunity will present itself.

What dream is calling you the most right now?  What one step can you take towards it?



You can, as long as you include this complete blurb with it: Jeanna Gabellini is a Master Business Coach who makes it effortless and exciting for conscious entrepreneurs to attract all the clients they want without doing more, working more, or marketing more. Grab her FREE audio on dialing in your biz here: 
Categories: Manifesting Desires, Personal Growth, and Success Strategies.

Questions to Change Your Life

Questions To Change Your LifeEverybody wants to know how they can get on track. They want alignment with their business, health, money and relationship goals. I’ve heard more than once, “Is there a magic pill I can take to get instant results?” There is a way to turn things around fast, although most folks believe it has to do with some magic strategy or actions steps. 
The answer is keeping your focus on all the good stuff you have now and what’s coming in the future . Even totally together people forget to check in with themselves about how deliberate they’re being with their thinking. It makes the difference between a decent life and a truly phenomenal life. Since you dohave control over all outcomes in your life, take time now to see if you can improve your focus of thought.

Since you already have access to the perfect solutions, I’ll provide you with some questions to ask your inner guidance. This simple exercise is more important than answering emails, phone calls, or creating a brilliant website. There is no other way to be extremely successful than taking time to align your thoughts with the very things you desire. 

Before you begin answering the questions below, close your eyes . Take several deep belly breaths. Breathe in through your nose and out through your nose. Relax your face, tongue, and shoulders. Go ahead, do it right now. Once you’re finished, you’re ready to explore how to shift your thinking for extreme results.

  • How can I set myself up to win each morning?
  • What would make it easy for me to faithfully set daily intentions? 
  • How can I be more connected to my Divine Guidance throughout my day? 
  • Am I willing to be less concerned about knocking things off my to-do list and more focused on checking in with myself throughout the day to do things that truly feel good?
  • In what ways can I be more connected to the present moment throughout my day? 
  • What is the compelling vision for my life? How can I align my daily projects and experiences to live that vision now? 
  • What personal values do I need to honor more fully at this time? What will I change to honor them? 
  • What are my yearly, monthly, weekly intentions? Are my daily actions in alignment with them?
  • How can I increase the percentage of my day that feels like play? 
  • How can I work smarter and with more joy? What am I willing to change immediately? 
  • What is causing me distress? What is one step I can take this week to change that? 
  • What makes me feel complete peace or inspiration? Am I wiling to do more of those things? 
  • How can I bump up my belief that I am worthy of every desire I have, both big and small? 

If you have taken the time to write down your answers and/or inspired ideas from this list, you will cause movement in your life. If you are willing to follow through and make the changes, your life will be filled with an abundance you have not yet experienced. Please be kind to yourself and don’t let money, time, or lack of evident resources stop you from moving forward on this. 

What is your favorite question from the above list?  Why?



You can, as long as you include this complete blurb with it: Jeanna Gabellini is a Master Business Coach who makes it effortless and exciting for conscious entrepreneurs to attract all the clients they want without doing more, working more, or marketing more. Grab her FREE audio on dialing in your biz here:
Categories: Manifesting Desires and Success Strategies.

10 Steps to Win BIG with Wealth

10 Steps To Win Big With WealthOne of my financial goals is to have enough money that my choices in life are based on what I want, not on how much money I have… or don’t have.

Here are the 10 steps I use to win BIG with my wealth creation. These rules can apply to any area of your life. Even if you’re doing great with prosperity, it’s fun to stretch your boundaries and expand. How good can you stand it?

1. Decide to play BIG and then stick to it.

Playing BIG means going for what you really want. You no longer just shoot for something that would be a tiny bit better than where you are now, but you go for your real dream. It’s the difference between a sufficient cash flow that covers your expenses with some left over and a cash flow that supports your “ultimate” lifestyle.

Why would you set a goal that is “OK” when it takes the same amount of focus and effort to go for goals that fulfill your dreams? It’s actually easier to go BIG.

When you let go of your fears, there is no resistance. You let the flow take you down the stream rather than fight to make progress paddling against the current.

Your action steps can be small as long as your outcome is your true desire. Lateral moves just give you more of the same. Make upward moves. Once you make the decision, don’t look back unless it’s to acknowledge how much progress you’ve made.

2. Play to win versus playing not to lose. 

Playing to win is when you only see your desired outcome. You’re proactive. The thought of losing doesn’t enter your mind. Never make an investment that you think might not prosper. If you focus on the possibility of losing, you will play in a much more conservative and fearful way. Your thoughts will be full of worry of what “might” happen, and your choices will be from an emotionally reactive place.

3. Be clear about your desired outcome.

How much money do you want to create? What percentage of your total income will come from your job or business?

4. Decide that your adventure to wealth will be fun and easy.

If it’s not… STOP! We often go for the path that is complicated or full of resistance. Look at which parts are creating struggle or stress. Once you break it down, you may find that you just need to reorganize the way you do it or educate yourself on one component of it.

5. Change the rules of the wealth game you’re playing.

You created the rules of your game, consciously or not. Not digging the game you’re playing? Get help and change the rules. Think outside the box when strategizing. Ask yourself, “What if __________ were possible?”

6. Be intentional with each step.

Know why you’re taking each step and why you’ve timed it this way. I always ask clients when they’ve chosen an action step, “For the sake of what are you doing this?” There should be no random actions or actions done while you’re reacting to something. You are a funnel of focus. If not, your energy is spread out all over the place and it’ll get chaotic. I know some of you think you thrive on chaos, but give peaceful order a whirl.

7. Make choices that align with your values and desired outcome. 
Why would you set a goal, take any action, or be in a partnership with any person or company that wasn’t in alignment with your values or outcome? NEVER settle for anything that doesn’t feel good to you. Either find a way to get your needs met or choose something different. It’s that simple.

8. Take responsibility for ALL of the outcomes and results in your life.

It gives you all of the power to create a fulfilling life when you powerfully take credit for the choices you make… good and bad. Guilt disconnects you from your power… so don’t do it. 
If you’ve lost big in a deal, the stock market, or your business… realize that you were the one who chose to do the deal or hired the person to expedite it. If you’re in a partnership, you either went along with the plan or didn’t speak up. Again, you had a choice.

Choice is power.

9. Let the journey unfold versus forcing it into reality.

Many people try to “push” results into place (myself included). They think they have to control everyone and everything around them in order to “win.” You can only control your thoughts. Focus, at all times, upon your desired outcome. Sometimes glitches will occur and the reality of the current situation feels awful. 

There are a million-plus ways to create a million dollars. Be flexible enough to keep correcting your course and look for the opportunities that arise out of chaos. Don’t get stuck on “one way” of doing things. 
Relax… it’s a much more efficient way of getting things done. My clients know this is true intellectually but have a hard time trusting it. Delegating works really well too. What can you delegate to your partners, consultants, or spirituality?

10. Listen to your heart.

If you look back at any disappointing venture in your life, you’ll find that there was a small voice you heard inside yourself that alerted you. It’s constantly giving you clues. 
It’ll tell you to slow down or change consultants or ask a certain question. How often do you listen and honor your intuition? You need to distinguish between the Gremlin’s voice and your true inner voice. This will take some practice. If a choice doesn’t feel “right,” ask yourself which part of the investment or choice isn’t fitting.

Going BIG doesn’t mean you won’t need help. You’ll probably realize you’ll need more support than ever. It’s much easier this way.

Your perspective is what creates an opportunity… or a roadblock. 
What’s your different perspective now?  What will you choose to see differently?



You can, as long as you include this complete blurb with it: Jeanna Gabellini is a Master Business Coach who makes it effortless and exciting for conscious entrepreneurs to attract all the clients they want without doing more, working more, or marketing more. Grab her FREE audio on dialing in your biz here:

Categories: Manifesting Desires, Success Strategies, and Wealth.

#1 Secret Ingredient To Making Videos That Sell

I’m not an expert on doing videos in your biz. In fact, I used to be quite 
scared of it! But now I know the power of shooting videos to create value 
and connection with your future clients.

I invited an expert on the topic,
 Michelle Kopper, to share her secrets to help you generate more buzz with video.

Number One Ingredient to Making Videos That SellExperts abound on how to write great video marketing content, how to shoot, equipment we “need,” etc.… Many also tell us how hard it is, how dangerous it is to do “bad” videos, and 100 things we have to do or else…

But they’re missing a key ingredient.

This secret ingredient has the capacity to help make even the most straightforward, homespun, DIY video a game changer for your business… without all the bells and whistles.

I think this secret ingredient can inspire & empower you, and frankly it’s so simple (tho’ not always easy for some) and ultimately so freeing that it’ll make video a snap… your whole business will transform. It will even change your life.

Here’s a hint from Maya Angelou (in one of my favorite quotes): 

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

Now we’re getting somewhere.

What Really “Sells”?

Here’s the thing. Most entrepreneurs are passionate about what they’re doing, driven to make a positive impact in a big way, and called by something greater to fulfill their true purpose. They’re visionaries, leaders, change-makers, and creators.

Truth is, if you’re in your element—coaching, creating, speaking, 
teaching—your passion and enthusiasm connects and people FEEL it. 
Your mission, message, or calling takes over and speaks through you.

If you can access your message with your passion while owning your deep wisdom & unique perspective – you are magnetic. When you are in the zone, shining your light bright, accessing your deep inner knowing – firing on all cylinders – people can feel it. And it feels good. They like that. They want more of you.

You’ve felt it before, right? Someone on fire… speaking on stage or moving you to laugh, or you feel the possibility of transformation on video… it lifts you up. Opens a possibility. Lets you expand… 

In another quote from another favorite teacher – Marianne Williamson wrote,“As we let our own light shine we give other people permission to do the same…”  

People hire or buy from people they LIKE, TRUST, & ADMIRE. Because those people make them feel something first: understood, hopeful for a solution to their top-of-mind problem, the possibility of transformation, a connection to something bigger… 

This is important whether we’re introducing ourselves at a networking event, speaking, leading a seminar, or working on video…

It’s just that video has a unique challenge or opportunity.

The camera magnifies everything… it can magnify your confidence & charisma or your self-doubt & “cringe”… and video is one of the most powerful tools we have to make the kind of connection I’m talking about. Far and wide—globally, 24 hours a day, 7 days a week…

So about that secret ingredient…

It’s you.

That’s it.


Your Message. Your Enthusiasm. Your Perspective.

Your Poised-Passionate-Presence. 

When you connect like I’m talking about here, feeling your passion for the gift you bring and sharing it without holding yourself back with any lingering layers of insecurity, self-doubt, or “cringe,” your audience will be moved. When you share from that deep, authentic place, articulating their top-of-mind problem and providing high-value solutions, they will consider you an expert & believe you can help them.

Now, I gotta tell you that I’ve talked with a lot of folks who really hate the idea of being on camera. I call it “The Cringe Factor,” and it stops a lot of folks from getting anywhere near a camera and pretty much dreading the selfie stick.

But it IS possible to get over that.


And so freeing.

Learning to own your expertise & enthusiasm, then letting it shine through your message is totally doable regardless of shyness or insecurities. Letting that essence shine through on video is especially powerful for reasons we’ve already covered. It draws your clients into your zone of influence, already wanting the service you provide.

Why? Because they trust you, and you make them feel understood, hopeful for a solution to their problem, and inspired.

When you can show up and send your warmth, wisdom, and expertise thru the lens, you embed the power of your PRESENCE (which is what really “sells” your “brand”) into the video content itself (instead of your Cringe). When you’re focused on helping others, making your contribution, and serving your tribe instead of on the myriad details of technology & marketing content—not to mention trying to do everything “right”—your self-consciousness can slip away, and something greater can speak through you.

Now, I’m not saying technology & copy aren’t important. (You copywriters and SEO experts just settle down out there.)

I AM saying, “Who you are speaks so loudly I can’t hear what you’re 
saying…” (That’s from Emerson.)

Bringing all of YOU to the show makes all the difference.

And – you can learn how to do it in videos, speaking, or over brunch. It can be developed. It’s a practice.

It doesn’t have to be hard. 

And it could change everything… what if efforting slipped away? Self-doubt, perfectionism, & insecurity weren’t even a faint buzz in the background… and you could just show up, do what you love, and soar? I know you can. 

One of the biggest challenges many people have around making great videos is wondering what to make a video about! What to say and how to say it can seem very overwhelming, so I created this powerful formula to help you quickly create content in a moment of inspiration, anytime and anywhere, to make a high-value video that grows your business and helps you make a great impact.

Click here to download Michelle’s  Fast Video Formula so you’ll never wonder what to make a video about again!
Categories: Business and Success Strategies.

‘Wish I’d Known That’ Secrets For a Six-Figure Launch

Wish I'd Known That Secrets For A Six Figure LaunchI’d heard about six and seven-figure launches for years. I dreamed of making that much money in a short time frame, but the ins and outs of pulling off that kind of launch felt totally out of my league. 

I’m just a business coach, not a marketing wiz… so why try? 

My marketing mentor told me I could totally pull it off and I wouldn’t stress out if I planned well. 

So I did what every coach who wanted to re-energize her business would do. I said, “What the heck, I’ll do it!” 

Less than a year after that decision, I pulled off my first six-figure launch, and my bookkeeper informed me that my profit — yes, profit! — had increased 83% for the year! 

And guess what? I loved it, all of it. 

Here are my “wish-I’d-known-that” secrets no one ever mentioned before I did my six-figure launch.

  • That it could be fun. Nobody mentioned this because most people don’t have fun during their launch. They’re only focused on making money fast and then stress themselves out. I made my focus about mastering areas of my business that I had backed away from previously. If I knew it could be this easy and fun, I’d have done a launch a decade ago. I could’ve bypassed my profit roller coaster, too. 

  • It changes who you are as a business owner. I became more confident, smarter, and bolder. Heck, I’d do a launch just for this reason alone. Launching is a huge personal growth experience. 

  • Block out lots of time during and after your launch for customer service for your potential and new customers. I didn’t have salespeople on my team, so it was me helping people evaluate if my program was a good fit for them. I was juggling that huge demand, plus teaching classes, coaching, and trying to hang at my mom’s lake house with the kids. It was truly energizing and a bit nutty. 

  • Be flexible. Even with the best-made launch plans, you’ll want to change things during the launch, sometimes on a daily basis, based on results and feedback. It’s not bad to change strategies in the middle of a launch; it’s smart. 

  • Your team needs to be on call to help. You’ll have a surge of activity during that one- to three-week launch period. Marketing, tech issues, customer service, affiliate requests, and all sorts of stuff you don’t normally deal with all at once will be happening in a big way.

Launching is exhilarating. People love the value of what you’re offering, so you’ll get tons of positive feedback. Plus, it’s super crazy fun to make a pile of money in a short amount of time. 

Launching was the most fun I’d ever had in my business in 16 years! If you want to get known, make a massive difference, and attract big money this coming year, plan a launch! 

What are the top 3 ways doing a fun an deasy launch will support you, your family and your business?



You can, as long as you include this complete blurb with it: Jeanna Gabellini is a Master Business Coach who makes it effortless and exciting for conscious entrepreneurs to attract all the clients they want without doing more, working more, or marketing more. Grab her FREE audio on dialing in your biz here:
Categories: Business, Manifesting Desires, Success Strategies, and Wealth.