Anatomy of a Bonus Package

Many online marketing experts tell people they have to have a fast-action bonus package to get anybody to buy anything.  

Or worse, they say you have to discount your offers or give fast action or early bird discounts.  

Not true. 

I used to do early bird discounts on my programs. I stopped doing that years ago. And my income has 10x since then. ;-) Discounting is usually a result of not believing people will buy at regular price.  

Do I ever put stuff on sale? Yes, but a sale has a different motivation behind it. 

But let’s get back to giving bonuses. There’s a time and a place to give bonuses. And it’s a myth that more bonuses is better. 

I’ll set the record straight in a minute.  

And before you get yourself all wound up thinking… 

I don’t have anything to give as a bonus.

Stop. You have a lot to offer. You’ll see. 

So here are my loose rules for giving bonuses with an offer. (And rules can be broken.)

  • Only give when inspired to give.

  • Don’t give anything that’ll suck up your time and make you resent giving it.

  • 1:1 clients don’t need bonuses. Build perks into their package.

  • It’s not about quantity or dollar value. Focus on quality.

  • Create hot names for your bonuses and take the time to describe them so people truly understand their value.

  • Give bonuses soooo hot, clients might buy just for the bonus. 

And the most important rule I’ve learned from my mentors is that the best bonuses help your potential clients overcome objections to investing in your offer. 

As an example, when I offer my Launch Your Money Maker mentoring program, one of the biggest objections to buying is that potential clients don’t know what would be their “money-making offer.” 

So I offer a special call to help them nail it down before the program officially begins! I also give them a bonus course on how to create an online program. ;-) 

Here’s an example of putting some deep thought into a bonus package. I believe it’s my most abundant in terms of the outcome you’ll receive. It’s also the most bonuses I’ve ever given… I usually give about 3–5 different bonuses. But the number doesn’t matter. One really thought-out bonus can be the lynchpin to getting lots of yeses. 

The bonus package below is for people who invested in Christian Mickelsen’s Big Money Business Coach Training and Certification Program through my link. I’ve been promoting Christian and masterminding with him for almost a decade and totally believe in what he delivers… he’s helped me 10x my income since the first time I met him, so I wanted to go all out with my bonuses. 

As you read through the bonuses, notice how I give things that are of high value, help clients overcome objections to saying yes to what they want, and offer products that will be easy for me to deliver. (Everything but the live coaching has already been created, so it’s not extra work for me. And I love doing the coaching.) 

—> Bonus #1: I’m coaching YOU for 90 days! ($5,000 value)

After 90 days with Christian in Big Money Business Coach, I’ll be by your side for 3 more months! You’ll get monthly live group mentor calls, plus a 24/7 on-demand coaching forum to 10x the power of your strategies and mindset and get kickass results for the rest of the year! BAM! 

—> Bonus #2: $10k in 10 Days Intensive ($2,000 value)

Make BIG money anytime you want! You’ll release your upper wealth limits to attract $10,000 in 10 days or less. Or make $100,000 in 5 days like others in this program have done to instantly attract clients. You’ll receive 10 super-charged videos, 4 live coaching calls with me, and a 24/7 on-demand coaching forum throughout this 30-day virtual event. 

—> Bonus #3: “That’s How You Do It” 6-Figure Program Swipe Files! ($10,000 value) 

Once you fill your biz with high-paying 1:1 clients, you’ll want to offer a program to serve many clients at once. To make that easy, here’s everything I used to create a $360,000 program launch with zero videos. You’ll get all of my email, opt-in, and sales copy plus my webinar scripts. The whole enchilada! 

—> Bonus #4: $360,000 Live Launch Debrief ($2,000 value)

I’m doing a special live VIP call to share how I attracted dozens of $10k clients using a free online challenge. I’ll share what worked and what I’d change the next time. Plus, live Q & A with me to leave no stone unturned! 

—> Bonus #5: Accountability Coaching ($1,000 value)

Guaranteed you’ll implement what you learn in Big Money Business Coach with these 3 monthly live calls with my productivity coach to ensure you win! Move past any blocks that keep you from taking money-making actions.  

—> Bonus #6: Ecstatic Marketing Program ($1,000 value)

Release the headaches of marketing to get clients and tune in to your Inner Marketing Genius. Grow your list and make record-breaking sales with marketing that’s fun to create and feels good from beginning to end. Kaching-a-ling-a-ling! 

—> Bonus #7: My $75,000 free strategy session script! ($1,000 value)

This is the script that took me years to perfect… and you can tweak it to fit your personality and niche. I’ve used it to enroll my $75,000 private clients and high-end $25,000 masterminds! <- EASY! 

I had to put on my creativity hat and ask my Inner Business Expert to help me make it my best ever. But it’s fun to give a bonus package you know will rock your potential clients’ world.

Categories: Business, Personal Growth, Programs and Events, Success Strategies, and Wealth.

Your Inner Guidance Knows

Success in your business always comes back to the point of origin…which is you. 

You’re responsible for being the creator of all things and experiences in your life, which means that everything is personal. Everything you experience in your life is simply a reflection of you. This is the reason (and it’s a good one!) that so many folks are investigating what they can change about their inner world to make a greater impact in their outer world.

My entire business is based on assisting people to change their thoughts, focus, habits, and actions to serve them in a more positive way. I have my own coaches that I rely on for uncovering and discovering how I can experience more peace and joy in everything I do. 

With all of that said, it takes more than a coach, book, or seminar to have the best experience possible in your business.

I’d like to introduce you to the best expert you will ever have the pleasure of meeting. This would be your Inner Guidance. I also refer to it as your Inner Business Expert.

It’s the highest evolved part of you. You may have already met this part of you in a roundabout way. When you feel guided to do something on a whim and it turns out to be a great decision… that was the handiwork of your Inner Guidance

You may have marveled at how wonderful your intuition is, and again, that is your Inner Guidance. Here is the really cool thing about your Inner Guidance: it goes beyond intuition and hunches. It is the guru of gurus on all business topics. 

It literally has all the information you’ll ever need to guide you to exactly where you want to go and how you want to feel. And it’s available to you at all times. 

With practice and focus, you can develop a relationship with your Inner Guidance that will prove to be your most trustworthy source for making all decisions in your business and personal life. It’ll also allow you to feel a new level of security, clarity, inspiration, creativity, and peace. 

Your Inner Guidance can assist you with your business, health, real estate decisions, investments of all types, relationships, solutions to any problem, and so much more. 

When you are tapped into this guidance on a daily basis, you will begin feeling more energy and joy. It’s like having a genie in the bottle except you’ll receive an unlimited number of wishes!

And your Inner Guidance will also guide you to the best people to support you in growing a 5-star business… including coaches, mentors, webmasters, admin support, and everything else you could ever want!

High-five to the best business partner you’ll ever have.

 

 

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, BLOG OR WEB SITE?

You can, as long as you include this complete blurb with it: Jeanna Gabellini is a Master Business Coach who assists conscious entrepreneurs to double (and even triple) their profits by leveraging attraction principles, proven strategies and fun. Grab her FREE audio on dialing in your biz here: https://masterpeacecoaching.com/freecd

 
Categories: Business, Manifesting Desires, Personal Growth, Success Strategies, and Wealth.

Outrageous Solutions

Have you ever vacillated between solutions only to make no decision at all? Or have you made a choice so fast that you didn’t even look at more ideal options because you just wanted to move forward with your project or business?

The truth is, solutions abound on all topics. And within that buffet of choices lies the most ideal choice ever… for you. The catch? You have to be willing to push your chair back from your desk and take a time out. Solutions will bubble up at a rapid pace if you allow them.

Daniel Burrus, who wrote Flash Foresight, puts it this way, “When you look in the opposite direction from where everyone else is looking, you see things nobody else is seeing.” I like this perspective because often it can seem like you’re thinking outside the box but you’re still trying to create a solution from inside the problem.

Another reason why it can be challenging to nail down your ideal solution or a super fab idea is that you are trying to attack the symptom. You have to go way beyond that.

Susan wanted to upgrade her website. It was outdated and pieced together in a haphazard fashion. Her focus was to generate extra income so that she could hire someone to make the changes. She began to think of ways to make money fast… $3,000 to be exact.

If she had kept that focus, she would’ve eventually saved up the money, and her new website would be up for public viewing. But is that what she really wanted? No. Not really.

As Susan took a pause for the cause, she got to the real desire. She wanted to remodel her website, and hire someone to make the changes and do the day-to-day maintenance. She also wanted to generate more than an extra $3,000. She needed to uplevel her yearly income by $50,000. The solution to that desire would be very different than a solution for creating an extra few thousand.

The problem was that if she knew how to create the additional $50,000, she’d already be doing it, right?! Susan and I began the brainstorming process with one of my favorite games, “What If UP.” We threw out logic and her history

What if she:

  • Could get a single big contract vs. dozens of smaller ones?
  • Doubled or tripled her current fee structure?
  • Made friends with some BIG dogs in her industry and they promoted her work to their fans?
  • Created a whole new program in an area of her expertise and generated $100,000?
  • Let go of her past struggles and considered herself the rock star of her industry? 

What would she do different?

Do you see how this line of thinking opens Susan up to completely new territory? 

You have to get wild and crazy in your mind. Go beyond your immediate needs and focus on ideal targets, not what will just get you relief. Go beyond what you have experienced or are familiar with in your business. Have some fun and be outrageous. 

You WILL attract your most perfect solution

Trust the process, and trust yourself to carry out the ideas.

 

 

 

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, BLOG OR WEB SITE?

You can, as long as you include this complete blurb with it: Jeanna Gabellini is a Master Business Coach who assists conscious entrepreneurs to double (and even triple) their profits by leveraging attraction principles, proven strategies and fun. Grab her FREE audio on dialing in your biz here: https://masterpeacecoaching.com/freecd

Categories: Business, Manifesting Desires, Personal Growth, Success Strategies, and Wealth.

Create Momentum in 3 Minutes Flat

It’s common to experience fulfillment in some areas of your life while feeling like you’re backpedaling in another area.

Have no fear, if you want to move forward in that one area.

Here’s something you can do right now. Seize the moment! It’ll only take about one minute longer than it takes for you to read this article.

Bring to mind the optimal outcome you want. Just spend a moment articulating, in one or two sentences, the end result. For example, “I found my perfect house on the water and the financing easily fell into place.” Notice I put this in past tense, as if it already happened.

Now, what can you find that’s working well about the current situation? What can you appreciate?

I began looking for a house before my financing was in place and before my mate was on board with this goal. It looked like an impossible dream at the time. When I was house hunting, I focused appreciation toward my realtor, who was patient, enthusiastic, and compassionate. I appreciated that many people gave me creative ideas for my financing. Every house gave me a new design or decorating idea. 

Make the obstacles less significant.

Remember that no matter what aggravating evidence is revealed to make it look like your goal is being stomped on by the Universe, don’t give it too much attention.

You’ll always find a way to get your outcome if you release the obstacles as relevant.

Whenever I found a house that piqued my interest, either the price tag was several hundred thousand above my budget, the view was the size of a postage stamp, or my mate would find something wrong with the deal. I kept holding out that the Universe would find a way to bring together all the pieces in an ideal way.

When you’re not feeling inspired or ease around the goal, stop all action and attention to it.

This is the time to go get involved in the areas of your life that are working well.

Trust me, you will not benefit from trying to make something happen when you are feeling agitated. Even if the area you need movement in is finances. Your finances can’t improve when you’ve got your panties in a wad about them. You’re only a vibrational match to trickles of income when your attitude is in the dumps.

Every moment is an opportunity to acknowledge that there are good things happening in your life. There might only be one or two things you can find that seem to be okay. Give some energy there. You’re always in transition, and this moment is only temporary. The good stuff is coming, but you have to chill out in the meantime.

 

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, BLOG OR WEB SITE?

You can, as long as you include this complete blurb with it: Jeanna Gabellini is a Master Business Coach who assists conscious entrepreneurs to double (and even triple) their profits by leveraging attraction principles, proven strategies and fun. Grab her FREE audio on dialing in your biz here: https://masterpeacecoaching.com/freecd

Categories: Business, Manifesting Desires, Personal Growth, Success Strategies, and Wealth.

Get Yourself on Stage to Get Clients

Speaking gigs are a great way to get clients, but they’re not my expertise… so I asked my friend Tiamo De Vettori to share some wisdom he’s gleaned from speaking on 250+ stages to create a multi six-figure speaking biz.

Speaking on other people’s stages is easily the fastest way to get high-paying coaching clients because…  

  1. When people see you on stage, you are an expert, a leader, and a mentor in their eyes.
  2. You are where they want to be… on stage! They look up to you and are eager to learn from you.
  3. You are in front of your perfect target audience! They are already a great fit for you, and they want what you have.
  4. This saves you an incredible amount of time and effort! You can get a FULL YEAR’S worth of coaching clients just from doing a one-hour speech!
  5. Connecting with audiences in person builds the greatest amount of trust, rapport, and bonding with them… which means you don’t have to “sell” them on your coaching because they already want it.

If you want to get booked to speak on stages, what you DON’T say is actually more important than what you do say.

Here are the top 3 things you shouldn’t say if you want to get booked to speak: 

  1. I speak about everything… from empowerment, to living your purpose, to growing your business. Plus, I’m a healer and energy worker too! I have a universal message that’s perfect for all audiences, especially yours!
  2. I’m so passionate about speaking, and I would love to speak on your stage! I know your audience would really love my work. I’m sure everyone says that to you, but my message is really different and inspiring!
  3. I’ve been interviewed on (list podcasts), I have a book I’m working on called (insert name of book), I’ve been recognized for (list accolades), and here is my extensive background (include a really long bio that will put them to sleep here).

Instead, just say a few simple words that create immediate intrigue and value. Start the conversation (rather than end it). It’s not about trying to impress them. It’s about…

Connection.

 

Tiamo is a soul-driven healer at his core… and he knows how to translate that into a powerful speaking biz. He’s got a directory with 100 places you can speak and get paid. It’s free here.

Categories: Business, Manifesting Desires, Personal Growth, Success Strategies, and Wealth.

Sanity in a Money Crisis

Stressed out about money?

It feels like a tidal wave of panic. It sucks you down farther as you wonder how you got in this mess. You really start drowning, searching for air, when you can’t seem to find clarity on how you’ll fix this TODAY! Everywhere you turn seems like a dead end.

I understand. I’ve been there more than once!

My advice? Stop the head trip. Put the analyzing on hold for a moment… or two. Allow yourself to fully experience the emotional reaction you’re having to this situation. If you feel helpless, let it bubble up.

Mad as heck? Let it rip. Full permission here.

It does feel AWFUL. It feels like you have no control. It really feels like crud when you know you could’ve done some things differently to avoid this mess.

But you’re here. So be here fully.

NOTE: Don’t allow this process to happen in front of anyone who’ll try to fix this or get stressed out with you.

Once you’re done having your reaction, then you can move forward. But don’t take action just yet.

You have to not only be thinking clearly before you act, but you must be able to give all your attention to where you want to land on the other side of this crisis. Clearly outline the results you want—not just to solve this crisis but to also discontinue the behaviors and habits that helped you arrive here.

Begin by looking backward to see what actions and thinking patterns need to change. You can do this on your own or use your financial planner, accountant, and/or coach to sort through the rubble.

Next, ask yourself if there’s any action that will give you some breathing room. You may have to ask some hard questions of people you don’t want to ask. I’ve had to call my financial planner, on more than one occasion, to pull money out of my investments to pay for unexpected tax bills.

Take the time to truly assess your overall financial picture… without emotional reaction. Knowing your numbers is very powerful even when you don’t like what they say. It may even soothe your nerves. If you’ve been in denial, this may be a wake-up call. Either way, it gives you a sense of control.

Now you’re ready to brainstorm solutions that’ll feel good. The first few options that come to mind are generally the ones that feel like a negative trade-off if you take them. Don’t move forward yet.

Do you feel confident that you are up for this change? Do you see the possibility of becoming a person who consistently has a good relationship with money? You don’t have to feel totally sure about the future, but you have to have a glimmer of hope.

Give yourself a break with the amount of time this process may take you. One foot in front of the other. Breathe. Deep breaths.

There is always light at the end of the tunnel, although you may have to look really hard to see it. It’ll be important to have someone to check in with during this process.

I turned around a three-year financial fiasco in less than a year. As a result of thinking differently and taking consistent baby steps, my income doubled. The main focus was appreciating every small effort I made. I did not allow myself to sink into a black hole, thinking about how slow the process was for me.

I stopped judging myself.

You can do this too. You’re not stuck. Consider yourself unstuck, perfectly sane, and take a baby step right now. When you’re done, breathe some more.

I’m rooting you on! 

 

 

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, BLOG OR WEB SITE?

You can, as long as you include this complete blurb with it: Jeanna Gabellini is a Master Business Coach who assists conscious entrepreneurs to double (and even triple) their profits by leveraging attraction principles, proven strategies and fun. Grab her FREE audio on dialing in your biz here: https://masterpeacecoaching.com/freecd

 
Categories: Business, Manifesting Desires, Personal Growth, Success Strategies, and Wealth.

The One Percent Rule

Just because you’re getting stuff done doesn’t mean you’re happy, profitable, or growing your business.

Let’s look at Jack’s business. He’s a truly intelligent man with a revolutionary way of helping mid- to large-size companies create rock star teams. When people hear Jack talk, they listen. He’s inspiring and innovative.

Jack built this business himself with blood, sweat, and many tears. He’s made some nice cash, but nowhere near what’s possible.

Nothing about Jack’s business is going the way he thought. In fact, he’s not even sure he still likes his business. It seems like too much work and not enough freedom, I have coached a lot of Jacks. They think because they’ve laid out a business model, worked on their systems and marketing, and gotten some coaching, they should be making loads of dough and feel free.

No way, Jose.

I don’t care how much drive, passion, and smarts you have, if you aren’t connected to your heart while you move from action to action in your business, you’ll never achieve the dream. Period. It will always come with a harsh price to pay.

You have to be relaxed. You can get a boatload of tasks done in a day and still feel chilled out while you do it. You can be having a ton of fun and feeling the flow looong before you reach your annual goals.

If you’re a fan of the Law of Attraction, you may be thinking, “Honey, you’re preaching to the choir.” But I’m not.

Somehow, no matter how many times I preach about how critical it is to pay attention to how you feel while you work on and in your business, CEOs still pay more attention to pushing for quantity and speed. They worry about results.

I say, “Slow down to go fast.” And they whine, “I tried that. I did it for a couple of days and it felt good. Then somehow, I got caught in a rut again.”

Abraham-Hicks says, in A New Beginning Volume 2:

“By giving 99% of your attention to bringing yourself to the feeling that you seek and giving 1% of your attention to inspired action—you will be in a place of powerful motion forward while you exist in a continuous state of joyful well-being.”

This isn’t fluff. I tripled my income the first year I practiced this formula. It felt weird at first. I felt like I was a slacker if I wasn’t on a stress and adrenaline high. And sometimes I felt like a crack addict kicking my brain to the curb. It was painful.

If you focus on success through action, you won’t have the pleasure of a smooth-running business. You’ll end up sick, too. Your body can’t take the stress or the unsettled feeling you experience when you’re constantly uptight about manifesting your goals.

I say, make huge targets in your business, but follow the 1% rule above. Make your state of mind more important than any other factor.

The result will be more money, peace of mind, a healthy bod, and a kick in your step because you know your business is a freakin’ blast!

Have you ever tried to implement these ideas to your business? How did it work for you? Let me know in the comments below!

 

 

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, BLOG OR WEB SITE?

You can, as long as you include this complete blurb with it: Jeanna Gabellini is a Master Business Coach who assists conscious entrepreneurs to double (and even triple) their profits by leveraging attraction principles, proven strategies and fun. Grab her FREE audio on dialing in your biz here: https://masterpeacecoaching.com/freecd

 
Categories: Business, Manifesting Desires, Personal Growth, Success Strategies, and Wealth.

The Secret to Productivity

One of the most popular issues my clients bring up, besides how to make more money, is how to get more done in a day. Unfortunately, even the best time management tools won’t give you more time each day. This forces you to create a different relationship with time and get off the “not enough” train of thought.

My approach to time is a combination of practical tools, structures, spirituality, and emotional wellness. If you want to get more done, you’ve got to begin with inner game.

When you wake up in the morning, decide what kind of day you’re going to have. Will it be good, grumpy, fun, rushed, peaceful, productive, or an adventure? It’s your choice from the get-go. Morning is the best time to push the reset button on your attitude.

Disregard the urge to plow into your day full force. Create one or more morning practices to get grounded and focused.

Here are some practices that I’ve seen work wonders:

  • Go for a walk, run, workout, row, yoga, or another form of mind-body connection
  • Journaling, automatic writing, or morning pages where you just dump what’s in your head onto paper
  • Meditation or doing a guided visualization
  • Look at your vision board or bucket list
  • Connect to your yearly, monthly, and weekly biz goals
  • Sip a cup of joe or tea while reading something pleasant or enjoying the view
  • Write about what an awesome day you’ll have, as if it’s already happened

Once you feel like you can powerfully move forward in a calm manner, it’s time to set your intentions for the day. This is how you leverage the power of attraction. If you start your day without doing this, you’re asking for a day you look back on and say, “Where did my day go?” or “This day went from bad to worse.”

It’s important to only choose a maximum of five actions you want to complete each day. Less is better. Decide which actions will feel the most fulfilling to complete and that you’ll enjoy doing. If there’s something you must complete because of a deadline, decide that it’ll be easy to complete.

Focus is the name of the game. Give yourself completely to whatever you are doing in any given moment. You’ll experience more peace and will actually get more done than if you multitasked all day long.

You can experience the feeling of time expanding when you stay present to the moment. It takes a bit of trust that what needs to get done, will be done. Whatever doesn’t get done is fine.

If you beat yourself up over what didn’t get done, then you’re asking for misery. This life is meant to be enjoyed, not to be a productivity master. But if you’re clear about your intentions and find flow in your day, you can experience joy and reach your most important goals.

Peace, joy, and fun are the biggest factors in profit attraction, not how many tasks you can get done in a day.

I always ask myself if what I’ve chosen to do for the day will move me toward what I want and if it will make me happy. Whatever you choose to do for the day, align yourself 100% behind it. No regrets. You’ll have another clean slate tomorrow. =)

 

 

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, BLOG OR WEB SITE?

You can, as long as you include this complete blurb with it: Jeanna Gabellini is a Master Business Coach who assists conscious entrepreneurs to double (and even triple) their profits by leveraging attraction principles, proven strategies and fun. Grab her FREE audio on dialing in your biz here: https://masterpeacecoaching.com/freecd

Original Publish Date: Jan 19, 2011
Categories: Business, Manifesting Desires, Personal Growth, and Success Strategies.

Where’s the Peace?

It’s ironic that I named my business MasterPeace and then ditched peace for self-induced torture in the early years of my business. Yep, there was nothing about my life or business that was easy. Any moment of triumph was immediately replaced with, “What do I have to do next?!”

Isn’t it funny how dreams and goals start with a vision in mind, and often that exciting vision gets lost in execution? What’s even crazier is when you know better and you still wind up in the stress-filled abyss. Argh!

Where’s the PEACE?

(Remember the Wendy’s commercial, “Where’s the BEEF?”)

Here’s what I’ve learned about peace in my 22 years as a business coach…

  • If I don’t have peace of mind, then nothing else is fulfilling.
  • It’s a cinch to “attract” clients when I have peace of mind.
  • I get more done when I don’t push to get things done.
  • Inspiration and trust are key factors in marketing and designing products and services.
  • The more I play, the more my business grows.
  • Delegating actions that I don’t do well or don’t have time for give me more peace and profits.
  • Only take what you learn from the “experts” if it fits your business model and core values.
  • Peace is more important than your business.
  • Create your criteria for success from things that feel good.
  • Checking items off your action list doesn’t mean you’re being productive or profitable.
  • Peace needs to be THE first priority of the day… and in each moment.

“Where’s the peace?” is a life-changing inquiry when choosing your focus for the day, your yearly goals, who you interact with professionally and personally, and what items make it on your social calendar.

May PEACE be with and in you. 

 

Categories: Business, Manifesting Desires, Personal Growth, and Success Strategies.

Make Your Professional Relationships More Personal

I began my coaching career in my late twenties, and I was very aware that I seemed to be one of the youngest guns in the bunch. When I went to professional networking meetings, I acted like my normal outgoing and fun self. When I was teaching a live seminar or communicating in my ezine, I did my best to be professional.

I thought acting professional meant being serious, profound, and very “corporate” (whatever that means!). It took some undoing, but I finally ditched the façade of being professional. It was very hard to connect with people when I was focused on how I was communicating and trying to build credibility the old-fashioned way instead of simply being myself.

Everyone and their mothers are competing for your attention online… all promising amazing and miraculous solutions to whatever ails you and your business.

The one who gets the most clients and customers is the one who connects best with their targeted audience.

Your mission should be to create a love affair with your peeps… and that’s best done by utilizing your God-given talents.

I happen to be a little goofy and very curious. I also really care that the people who read my articles, enroll in my programs, and buy my products get massive value and make changes in their life and business. I make sure that I bring my enthusiasm, curiosity, and caring nature to every interaction I have with my peeps.

I’m very informal, so it was incongruent to my natural style when early in my business I wasn’t letting my warmth come through in emails to a potential client. I still have to periodically remind myself when I’m busy that I need to remember I’m talking to a human being, not completing a task when responding to an email or answering the phone.

Even when you’re following up with someone who has purchased your goods or services, don’t just pitch the next offer. Make the connection to the human who just bought from you.

  • Did they like their purchase?
  • Did it live up to their expectations?
  • How else can you support them?
  • If they have questions, is there an easy way for them to get answers?
  • Do they feel appreciated for doing business with you?

When you market, keep it personal. Sure, you want to make the benefits and features clear, but you want them to know that there’s a person behind the offer who truly cares about them.

Your brand and humanness need to shine through in every communication. Little details speak volumes.

For instance, I love it when I buy something in a store and my purchase is wrapped in tissue before being tucked into a nice bag. When you throw an expensive item in a cheap plastic bag, somehow I just don’t feel like it’s as important of a purchase.

Bottom line is that making your professional contacts personal will increase your number of raving fans. I consider my clients my friends. I DO socialize with them (even though I was told in coaches training that you can’t coach friends). I send them cards, notes, and gifts. I adore them! Why wouldn’t I be loud and proud about our relationship?!

If you want them to rave about you, rave to them! 

 

Jeanna Gabellini, is a Master Business Coach who assists high achieving entrepreneurs, corporate leaders & their teams to leverage fun, systems and intentionality for high-octane results. An entrepreneur for 20 years she has a treasure trove of kick-butt tools to give you peace & profits.   A Gift For You! Get your complimentary Business Building Audio CD “Transforming from Chaotic Entrepreneur to Conscious Leader” for the entrepreneur who wants to be a SUPERpreneur: https://www.masterpeacecoaching.com/freecd

Categories: Business, Manifesting Desires, Personal Growth, and Success Strategies.