Got Questions? Here are some answers.

Q: Who is this course for exactly?

It’s for entrepreneurs and small business owners in any industry who genuinely care about the people they serve and want an easier, authentic way to write copy that inspires trust, commitment, and investment... without being pushy, salesy, or untrue to who they are.

This course is not for those who want to learn how to write copy that makes the quick sale. It’s for those who want to write copy that turns prospects into happy clients and turns happy clients into raving fans. Without using misleading, manipulative sales techniques or questionable persuasion tactics.

Q: I hate to write, and everything I write sucks. How can this course work for me if I hate writing?

Well, first… some of the most brilliant, talented writers on the planet hate to write. Really. No kidding. But, like you, they only hate it when 1) it feels impossibly hard, 2) they don’t believe it’s going anywhere, and 3) they hate the results.

I’m guessing you don’t like to write for many of those same reasons.

I’m not going to promise you that you’ll fall madly in love with writing after experiencing Crack the Copy Code. But I will promise you that it’s going to be so much easier to write absolutely anything for your business. And what you write will have the power to connect with your peeps and get them jazzed about what you have to share.

One more thing. Writing copy is a completely different skill than any other kind of writing. You don’t have to be a great or even a good writer to write good copy. Because copy isn’t about dazzling people with your beautifully written prose; it’s about creating a conversation that connects with your peeps.

Q: I actually like to write. And I write a lot. Is this course just for beginners?

Oh, I love to write too! Ain’t it grand?

No, this course is not just for entrepreneurs who are new to copywriting. But it is for entrepreneurs who want an easier, more effective way to write copy that cuts through the noise, connects with those they’re meant to serve, and inspires them to take action.

So, if you write a lot of copy right now and your copy is getting the results you want, you do not need this course. Just keep doing what you’re doing.

But if you want to add to your writing skills and learn how to write great copy that gets more engagement, interest, and sales, Crack the Copy Code is your golden ticket. As someone who already loves to write, you won’t have any resistance to making this formula work wonders for your biz.

Q: Will this course work for me if English isn’t my first language? Or if I’m writing in a different language than English?

Yes! In fact, English is a second language for a lot of my clients. The 5-step formula offered in Crack the Copy Code has made it so much easier for them to write in both their native and secondary languages. Once you have this formula, you’ll be able to write compelling copy in any language you’re comfortable with.

Q: I just saw another online copywriting course for almost the same price. What makes this one different?

I’ve thought long and hard about this and here’s what’s true. There are 3 things that make Crack the Copy Code different from almost any copywriting course out there.

• It’s not just a bunch of dos and don’ts:
  
  There are a lot of great copywriting courses that are filled to the brim with excellent dos and don’ts. They tell you what you should write and why you need to write it that way. But they don’t tell you how to actually sit down, tap in, and access the words you need to write it!
  
  They tell you what to do to write good copy, but they don’t give you a process for doing it.
  But in Crack the Copy Code, you not only get a treasure chest of copywriting guidelines, templates, examples, and mix-and-match options, you also get a creative process that makes it easy for you to access your best ideas, find the perfect words, and know what to do with those words to craft a message your clients care about.
• You’re not in this alone!
  
  This is NOT a do-it-yourself program. You won’t be thrown a bunch of videos, workbooks, and bonus PDFs and then be left to figure it all out by yourself. No. This is a live, highly interactive group program that gives you the support, encouragement, feedback, and kick in the ass you need to fully integrate what you’re learning, develop your own copywriting superpower, and become 100% confident in your copywriting chops. And have fun doing so!
• It’s about writing copy that sells by not selling.
  
  I said this earlier but it bears repeating. Crack the Copy Code is not about learning to write copy that makes the quick sale, cashes in, and calls it a day. It’s about writing copy that sells because it connects with your clients in such a profound and personal way, their lives are changed for the better.
  
  Yes, you’ll learn how to use your words so they immediately engage and inspire your clients to take action. But you’ll also learn how to use your words to change your clients’ experience. To take them from helpless to hopeful, from pain to possibilities, from discouraged to inspired, from confused to certain, and from depressed to dancing in the streets.
  
  With Crack the Copy Code, your copy will sell because it makes your clients feel seen, heard, understood, and cared for.

Q: Will I get feedback and help with the copy I write during this course?

Every week, I’ll give you feedback and suggestions on the copy you submit that week as a result of that week’s assignment. You won’t get feedback on copy you wrote last year or the sales page you need to finish next month (unless you’re working on it in the course), but you will get feedback and editing suggestions on any copy you create for (or as a result of) each week’s module.

Q: I love the whole vibe of this course! But wouldn’t I be better off just hiring a copywriter? Rather than learning how to do it myself?

Hiring a copywriter is always a valid option. But before you do, know this.

Everything you write for your business is copy. From blog posts to social media posts, from emails to sales pages, from speaker sheets to mini bios… everything you write for or about your business is copy. And as a business owner, you always have 47 megatons of copy to write. Every week. Every month. Every day.

So, even if you choose to outsource your big copy projects, like your website or sales pages, you still need to know how to write copy that speaks to the heart and soul of your clients. You also need to be so deeply connected to your message that you can actually tell a copywriter what you need and want.

Remember, your copy is the voice of your business. It’s how you become known to your clients, your prospects, your strategic partners, and the world at large. It is how people come to know you and determine their impression and opinion of what you offer. So, be very careful about giving your voice away to someone else.

And one more thing. I’ve worked with so many clients who chose to collaborate with me because they spent thousands and thousands of dollars on a copywriter who, in the end, couldn’t convey the heart of their message. The copy was technically good, but it lacked the energy, personality, and passion they had for their work and their clients.

So, even if you decide to hire a copywriter, you still need to know how to write copy that’s true to you and your unique voice. You need to know how to write copy that resonates deeply with your ideal peeps so you can build a relationship of trust and loyalty. And you need to know how to access the messages of your heart and put your brilliance into words.

Because until you do, you’ll always feel slightly shaky and uncertain of how to communicate the value and importance of what you offer to the world.

Q. Who’s teaching this, Jeanna, Nancy, or both?

While I (Jeanna) can coach you to improve your copy x10, Nancy can take you to x100. She’s literally next level. And beyond.

So she designed and delivered the modules and will lead the mentor calls. But I’ll be knee deep in the “Code Crackers” Clubhouse forum delivering feedback. You’ll probably see me on the mentor calls too, but Nancy is the master here.

I used to be scared to write sales pages cuz I didn’t know how to make them convert into sales, so I paid Nancy tens of thousands of dollars to write them for me. Until she taught me how to do it on my own. Now I enjoy doing them and it only takes me an hour or two instead of weeks!