I’d heard about six and seven-figure launches for years. I dreamed of making that much money in a short time frame, but the ins and outs of pulling off that kind of launch felt totally out of my league.
I’m just a business coach, not a marketing wiz... so why try?
My marketing mentor told me I could totally pull it off and I wouldn’t stress out if I planned well.
So I did what every coach who wanted to re-energize her business would do. I said, “What the heck, I’ll do it!”
Less than a year after that decision, I pulled off my first six-figure launch, and my bookkeeper informed me that my profit — yes, profit! — had increased 83% for the year!
And guess what? I loved it, all of it.
Here are my “wish-I’d-known-that” secrets no one ever mentioned before I did my six-figure launch.
- That it could be fun. Nobody mentioned this because most people don’t have fun during their launch. They’re only focused on making money fast and then stress themselves out. I made my focus about mastering areas of my business that I had backed away from previously. If I knew it could be this easy and fun, I’d have done a launch a decade ago. I could’ve bypassed my profit roller coaster, too.
- It changes who you are as a business owner. I became more confident, smarter, and bolder. Heck, I’d do a launch just for this reason alone. Launching is a huge personal growth experience.
- Block out lots of time during and after your launch for customer service for your potential and new customers. I didn’t have salespeople on my team, so it was me helping people evaluate if my program was a good fit for them. I was juggling that huge demand, plus teaching classes, coaching, and trying to hang at my mom’s lake house with the kids. It was truly energizing and a bit nutty.
- Be flexible. Even with the best-made launch plans, you’ll want to change things during the launch, sometimes on a daily basis, based on results and feedback. It’s not bad to change strategies in the middle of a launch; it’s smart.
- Your team needs to be on call to help. You’ll have a surge of activity during that one- to three-week launch period. Marketing, tech issues, customer service, affiliate requests, and all sorts of stuff you don’t normally deal with all at once will be happening in a big way.
Launching is exhilarating. People love the value of what you’re offering, so you’ll get tons of positive feedback. Plus, it’s super crazy fun to make a pile of money in a short amount of time.
Launching was the most fun I’d ever had in my business in 16 years! If you want to get known, make a massive difference, and attract big money this coming year, plan a launch!
What are the top 3 ways doing a fun an deasy launch will support you, your family and your business?
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