I inadvertently became an entrepreneur about the time I turned twenty-one. My mother told me that she and my brother were starting a business, and I didn’t want to be left out. I created two other businesses before going through coaches’ training eight years later.
By that time I knew how to connect with people, get them to say yes to my offer, show up when I said I would, and deliver the goods. But I still wasn’t a great business owner. Business was just a way to get paid. Then when I started to coach, I got paid for doing something I loved.
As I learned more about business, I realized how much I didn’t know. I saw myself as someone who had great aspirations, yet it felt like it was going to take forever to live my dream. And guess what? It did.
I felt like the little kid dressing up in big kids’ clothes. I was trying to be a big player in my business, but I felt like I was not old enough, smart enough, and didn’t have that something special that would get me all the way to the top. I knew what I wanted to create and yet it wasn’t happening.
And because I viewed myself as missing something…
… I got into overdrive. Nothing I did was ever enough. I always thought I should do more. If I did more, then good things would happen. I was waiting and not much was happening, except I was creating a big ball of stress in my body.
It got ugly before it got pretty.
That was almost two decades ago. I’ve viewed myself in many different ways as a business owner since then. But the biggest breakthrough came when I finally saw myself as having exactly what my ideal customers needed.
I was enough. I knew what I was doing in many areas of business, and the areas I didn’t know, I could ask for help.
I saw myself as someone who could figure anything out as long as I stayed connected to my heart and didn’t worry about my performance. Another thing that changed was that I saw the value of looking at the big vision and taking my time to plan out my actions. This was huge.
Many entrepreneurs are inspired by one or two things they want to create and never take the time to figure out how to set themselves up to win for long-term gains as they add new offerings to their lineup.
And that used to be yours truly.
At first, I offered only private coaching. Every year I added something new without much thought about how it would fit into my business model or how I would market it. Inspiration would hit, I’d create a new product or service, then I’d drop it because the profits would eventually fizzle out.
I prided myself on creating on the fly without much planning. I was a girl who could wing it. I made money, but I didn’t see large increases with each new thing I offered.
I was still acting like a teenager in my business.
I did what I wanted in the moment and didn’t take the time to think about how my actions would impact the overall vision for my business. Spontaneity will only get you so far.
Currently I see myself as a business owner who is confident in her skills as a coach and educator in my specific niche and who is enjoying the learning process of using well-thought-out strategies to grow my business… and joy.
My private label is “wealth woman.” When I see myself as that, it causes me to be more thoughtful about the decisions I make. It causes me to shake up paradigms about how I see myself as a business owner.
How about you? How do you see yourself in the role of business owner? What are the thoughts you think that nobody else hears? How does the way you see yourself impact your business? Your customers? Your team?
Creating a daily practice to support yourself into transitioning into the vision you have for yourself is a sure bet to transformation. I make a decision each day to put my “wealth woman” hat on so I make more deliberate choices to support myself in the creation of a business that grows joyfully each month.
Wealth woman, hear me roar! Rrrrrrrrrrr!
How do you see yourself in the role of business owner?