I’d heard about six and seven-figure launches for years. I dreamed of making that much money in a short time frame but the ins and outs of pulling off that kind of launch felt totally out of my league.
I’m just a business coach, not a marketing wiz … so why try?
My marketing mentor told me I could totally pull it off and I wouldn’t stress out if I planned well.
So I did what every coach who wanted to re-energize her business would do. I said, “What the heck, I’ll do it!”
Less than a year after that decision I pulled off my first six-figure launch and my bookkeeper just informed me that my profit — yes, profit! — has increased 83% YTD!
And guess what? I loved it; all of it. I’ll be doing it again in 6 months!
Here are my “wish-I’d-known-that” secrets no one ever mentioned before I did my 6-figure launch:
- That it could be fun. Nobody mentioned this because most people don’t have fun during their launch. They’re only focused on sales and are stressed out. I made my focus about mastering areas of my business that I had backed away from previously. If I knew it could be this easy and fun, I’d have done a launch a decade ago. I could’ve bypassed my profit roller coaster, too.
- It changes who you are as a business owner. I became more confident, smarter and bolder (I didn’t know that was possible!). Heck, I’d do a launch just for this reason alone. Launching is a huge personal growth experience.
- Block out lots of time during and after your launch for customer service for your potential and new customers. I don’t have sales people on my team, so it was me helping people evaluate if my ProfitQuest program was a good fit for them. I was juggling that huge demand, plus teaching classes, coaching and trying to hang at my mom’s lake house with the kids. It was truly energizing and a bit nutty.
- Be flexible. Even with the best made launch plans, you’ll want to change things during the launch, sometimes on a daily basis, based on results and feedback from people smarter than you. It’s not bad to change strategies in the middle of a launch — it’s smart.
- Your team needs to be on call to help. You’ll have a surge of activity during that 1-3 week launch period. Marketing, tech issues, customer service, affiliate requests and all sorts of stuff you don’t normally deal with all at once will be happening in a big way.
Launching is exhilarating. People love the value of what you’re offering so you’ll get tons of positive feedback. Plus, it’s super crazy fun to make a pile of money in a short amount of time.
And I’m going to be honest. Launching is not good for every business. If you’re just starting out and feeling the need for fast cash, you’ll have a lousy mindset for launching.
If you don’t already have an email system, shopping cart and some experience with attracting customers, you’ll want to put those things in place before you put a date on the calendar for your launch.
Launching was the most fun I’d ever had in my business in 16 years! If you want to get known, make a massive difference and attract big money this coming year, plan a launch!
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You can, as long as you include this complete blurb with it: If you’d like to create your own five to six figure launch, go to http://www.HappyWealthyLaunch.com. Jeanna Gabellini is a Master Business Coach who assists high achieving entrepreneurs to double (and even triple!) by leveraging fun, systems and the power of intention.