Even if you only have a few customers or clients, you're sitting on a goldmine. You just have to mine it.
Don't have any clients? No worries, you have the ability to connect with potential fans simply by being intentional with how you interact on social media, blog posts, phone calls and meetings.
Anywhere that you have the ability to express yourself, you have the ability to create a frenzy of people falling over themselves to get your products and services … and make them massive referral sources.
I watched Sheila E. do this at a performance this week and I was in awe. Sheila E. is a Grammy winning vocalist but she is best known for her rockin' drum skills. I'd never seen her live before this because I wasn't a true fan. But all that changed after one hour in her presence.
She intentionally created an environment at her sold out show that was all about the audience and showing off the talents of her band. She connected with everyone in the jazz club in a heartfelt and intimate way.