If you’re a business growth junkie, you’ve heard a million times that you have to know your target market. Most companies can spit out a profile of their ideal customer but nothing about it feels personal.
General knowledge of your market isn’t enough.
You’ve got to get intimate with them. You have to mentally and emotionally ‘get into’ their business. And once you know what keeps them up at night and puts a smile on their face, you need to find out even more.
How do they like their message delivered? Fast, fun or detailed? How far can you take your humor? How much information can you give them without throwing them into overwhelm? Do they like to be romanced or do they like it straight?
Once you know them as well as your family, then you can take it one step further.
Think about where you can reach these people in their day-to-day lives. And who can you partner with to reach them?How can you connect with them in an authentic way, where they feel your presence even if you say only a few words?
One of my favorite business events of the year is a JV Summit. It was designed to connect experts in my industry to create joint ventures together. It’s now one of the best masterminding opportunities of the year for me. One of the reasons I get so many new business growth ideas is because I’m forced to think about how my business could serve the other experts’ businesses. And when I learn about their services and products and I like them, I search my brain for how it could benefit my customers.