Vibrational Marketing

August 21, 2012 By Jeanna Gabellini Leave a Comment

If you’re in business, you market. Even if you say you’re not a good marketer, you still do it. But what if there was more to this marketing than anyone ever told you?

And what if THAT'S the reason why your strategies don’t yield results or you feel really uncomfortable doing them?

The American Marketing Association’s definition of marketing:

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

That means that pretty much anything you do while engaging others about your business is marketing. And I think they’re on to something with that description.

If you think you’re only marketing when you do blatant self promotion or advertising, then you’re missing the most critical piece of the profit puzzle.

It’s called vibrational marketing. It’s the energy and resonance you have with the services and products you offer. AND it also includes how you think, feel and focus on the topic of money in relationship to your business. [Read more...]

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Hit the Jackpot with a Book, New Product/Service Launch or Grand Opening

March 13, 2012 By Jeanna Gabellini Leave a Comment

When you have a grand vision of your book hitting best seller status or the new product launch making thousands upon its release, self imposed pressure to ‘knock it out of the ballpark’ can be hazardous to your success. It can also be hazardous to your health. I’ve even seen how the stress can negatively impact the overall success of an entire business.

But wait! Don’t give up those ideal outcomes for your pet project. Just be smart about how you go into it and never ever play by someone else’s rules for success.

I’ll make this simple with a list of my do’s and don’ts. I am not an expert in book sales (although Life Lessons for Mastering the Law of Attraction is printed in four languages and has been bought by thousands). I’m also not an expert on specific how-to’s that bring in millions on a launch or grand opening (I’ve done thousands in a launch but not six or seven figures, yet!).

However, I’m an expert at setting people up to win with their specific model and I’ve seen them nail their expectations on their first time out of the gate.

Don’t:

Set a deadline or launch date that is too close for comfort. It’s smart to coordinate your timing with other promotions or holidays but if it’s going to make you sweat and hurry through the process, it’s not worth it. Stress kills creativity like a snail in a cup of beer.

Do:

Give yourself more time than you think you need to plan, create and implement. Things will pop up that you hadn’t thought about and you’ll need time to fill in the blanks without being frantic. Your team needs time to handle marketing and technical issues that need trouble shooting. And everyone needs the freedom to work on the project when they’re inspired not because the clock is ticking. Feeling spacious with time let’s you do the job in excellence. Excellence is attractive.

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Your Marketing Funnel

December 13, 2011 By Jeanna Gabellini Leave a Comment

Your Marketing FunnelIf I were to grade myself for planning in my business I would have told you I’m definitely deserving of an A. Not A+ but getting there. Now, a week later I can see I was really more of a C or D student in the planning department.

What’s changed?

Last week I spent a day with the NY Times Best Selling Author, Robert G. Allen. I went to his home (which was the most opulent home I’ve ever seen live or in a magazine!) with ten other infopreneurs.

He began our day by wanting to hear about our business. He whipped out a blank form that he called “Your Money Funnel”. On his Smart Board he filled out each of our funnels as we told him how people find us and what products and services we offer.

It was very eye opening!

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It Takes More Than Marketing to Attract Big Bucks

October 12, 2011 By Jeanna Gabellini Leave a Comment

IIt Takes More Than Marketing to Attract Big Bucks used to HATE marketing. In fact, I used to use four letter words in front of the word “marketing” when I thought about doing it. I just wanted coaching clients, why did I have to do this torturous act? So, I stopped marketing. My joy raised and my stress went down, down, down.

My epiphany came when my good friend, Kathy Fettke, did a year-end completion coaching process with me and I declared that I was giving up marketing for good. Phew! What a relief. I felt so free. And then I began to see the light.

It was good for my business to be out in the world and seen by new market segments. Everyone on the planet could value from working with a coach, right?! NOT! I began seeing that I had to get out there and give people an experience of what I do and how their lives could be impacted by my tools, mentoring and coaching. That sounded fun. And it was.

What I figured out is that I had to see myself as an expert in my field and share my knowledge. I did it in ways that I enjoyed. Was I marketing? More than ever! That’s what was so funny. Here I was proclaiming my freedom from marketing and yet I was interviewed on radio and television spouting my advice and plugging my website and services. I began writing an ezine every week, not just once a month whenever I got around to it. And now I have a very detailed marketing calendar for the year and I get off on creating it!

Where does this new relationship with marketing come from? I use inspiration and intention to make it effective. People actually email me with praise for my “marketing” emails. I love it! I pour my heart into every article, email, blog, Tweet, FaceBook post and free cd I send. I do each thing when I feel inspired. If I don’t enjoy a marketing strategy, it doesn’t happen. I don’t care if every colleague I have uses a specific strategy and gets rockstar results, if I’m not connected to the process from my heart, it won’t yield results.

When I send out a free cd, I see the action as a minimum of $10,000 in my pocket. I intend that it will inspire my ideal clients to come forth, when they’re ready, and buy a product or service from me. I’m committed to delivering the goods in excellence so they’ll become lifetime raving fans.

Marketing is an action. Action doesn’t create a result. It’s all about what is driving the action. You need to be fully into it before, during and after the action for it to create the impact that you want. And once people start knocking on your door, you’ve got to educate them on their next step, how to best utilize what you offer and who is your ideal client or customer. They have to easily know if you’re a HELL YES decision for them.

Once you’re consistent and happy with your intentional marketing, you have to be so sure of yourself that you never get attached to the who, what, when and how. Yes, you can be intentional about those things, but unattached. You have to be calm and confident when you launch a rockin’ campaign or have “the talk” with the decision maker and they don’t jump immediately into bed with you.

Your marketing results can always be charted by what feelings you have going on behind the scenes. If you have stress about the timing, are pushing for dollars in your pocket right now or are just going through the emotions, you’re marketing impact will reflect that.

If you’re not in the flow, would you push ‘send’?

Jeanna Gabellini, is a Master Business Coach who assists high achieving entrepreneurs, corporate leaders & their teams to leverage fun, systems and intentionality for high-octane results. An entrepreneur for 20 years she has a treasure trove of kick-butt tools to give you peace & profits.   A Gift For You! Get your complimentary Business Building Audio CD “Transforming from Chaotic Entrepreneur to Conscious Leader” for the entrepreneur who wants to be a SUPERpreneur: http://www.masterpeacecoaching.com/freecd

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Attracting Clients With Little Marketing

July 19, 2011 By Jeanna Gabellini Leave a Comment

Attracting Clients With Little MarketingAs a business owner or sales person, your biggest challenge is attracting a steady flow of ideal clients. ‘Selling’ people on how great your service or products are can feel unauthentic and sometimes cheesy. The internet is full of experts and systems that tell you that their process will create a magical spell over your revenue.

Countless business owners get sucked into the marketing vortex. It spins your brain like a washing machine and then spits you out feeling frazzled. Trying to implement even a fraction of the marketing strategies that involve social media, doing follow up and giving away free information can suck up all of your time.

I’ve got a different strategy.

I call it the ‘energetic red carpet’ process. It’s not complicated, it involves none of your team members and it can be done anytime and anywhere. Best of all, it’s free!

I’ll take you through it right now.

  1. Release the belief that you need to change your website, create opt-in pages, and have your elevator speech nailed down in order to attract an abundance of ideal clients, customers or patients.
  2. Close your eyes and take a nice deep breathe in and then fully exhale out with a sigh. Repeat this step several times until you feel centered and your shoulders and face are relaxed.
  3. Imagine your business has an enormous storefront in a highly visible area with lots of foot and car traffic. Now click on a huge neon sign that says ‘open’ in the window. Next, see yourself rolling out a red carpet from the front door to the street. You are energetically calling forth your most ideal target market…right to your front door
  4. Notice how you feel while you energetically let the world know that you are open for business. You’re not hunting them down or doing back flips to get their attention. You are simply welcoming them into your space. Imagine hugging them and offering them something wonderful to drink.
  5. Focus your energy on how they will feel once they use your products or services. Then ask your Inner Business Expert (A.K.A. your inner guidance), “What is the next action I should take to allow my ideal target market to say YES to doing business with me?”
  6. Follow whatever guidance you are given.

How was that for you? Did you feel a calmness replace the frenetic energy about attracting new clients?

I’m not against marketing at all. I just want you to relate to it as something you do to feel good about your business not to get business. When you market or sell with a desperate need for money behind your actions, it doesn’t feel good to you or your prospective clients.

When you energetically roll out the red carpet, they’ll be lining up at your door saying, “How soon can we start? Where do I sign?”

How can you attract clients with little marketing?

Jeanna Gabellini, is a Master Business Coach who assists high achieving entrepreneurs, corporate leaders & their teams to leverage fun, systems and intentionality for high-octane results. An entrepreneur for 20 years she has a treasure trove of kick-butt tools to give you peace & profits.   A Gift For You! Get your complimentary Business Building Audio CD “Transforming from Chaotic Entrepreneur to Conscious Leader” for the entrepreneur who wants to be a SUPERpreneur: http://www.masterpeacecoaching.com/freecd

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What I Learned About Branding On My Summer Vacation

July 12, 2011 By Jeanna Gabellini Leave a Comment

What I Learned About Branding On My Summer VacationToday I’m bringing you a Guest Blog, from my bud and former mastermind partner Erin Ferree:
I went on a road trip with a friend recently, and even though I was "on vacation", branding lessons kept jumping out at me. Here are the 3 most valuable lessons we learned about branding on our summer vacation:

 

1. The first lesson is about using your headshot in your marketing.  What I Learned About Branding On My Summer Vacation2

At Mount Rushmore,  we overheard a little boy talking to his mom:"Those guys on the outside are on money. But who are the other two?"

Of course, he recognized Washington and Lincoln. Their faces are everywhere - and in his experience, they're the ones on the money that he probably sees most often.  More importantly, their faces are shown on the one- and five-dollar bills in a similar pose - so they're recognizable.

Poor Jefferson and Roosevelt! He couldn't recognize them because they appear most commonly in profile - on the nickel and dime. When he saw their full face, it didn't look like the same guy. And, Jefferson does appear on the $2 bill - but that bill is pretty obscure. The kid hadn't seen those often enough to be able to remember who Jefferson was.

The lesson here? Using a recognizable photo consistently in your brand makes you more memorable. And, being memorable is good for business! Make sure that you use your photo often in your brand, and that you choose a photo that looks like you do in real life!

2. Consistency and repetition stirs curiosity, creates familiarity, heightens suspense, strengthens hunger and desire and inspires loyalty.

And, this works even if the exact same thing isn't repeated over and over again.

For several hundred miles on Interstate 90, there are billboards making all sorts of claims, like: What I Learned About Branding On My Summer Vacation3

  • "Free Ice Water: Wall Drug"
  • "Don't Miss Out: Wall Drug"
  • "Western Art Treasures: Wall Drug"
  • "Dinosaurs! Wall Drug"
  • "Homemade Donuts: Wall Drug"

I would say, "You get the picture"... but the truth is, you can't. I could fill pages and pages with all of the messages from all of the billboards. There were literally hundreds of them, stretching over hundreds of miles. And every one repeated the simple phrase, "Wall Drug".

This is what happened:

  • After the first few billboards, we were curious. I got out my phone and Googled "Wall Drug" just to see what they were talking about.
  • After a few more signs, we felt familiar with Wall Drug. After all, we'd seen about a dozen signs on top of Googling it. We were experts, and we liked feeling like we knew what the signs were all about.
  • With every passing sign the suspense grew. We wondered... are we there yet? How much further?
  • After a while, the signs awakened our hunger and desire (I'll also admit that this was right around the time we started seeing the signs about the donuts). We found ourselves really wanting to go to Wall Drug.
  • We went out of our way to go to Wall Drug. The signs had inspired our loyalty and we passed up opportunities to stop at more convenient places so that we could see what all the fuss was about!

Imagine if your brand could get all of those results from a bit of consistency and repetition! Best of all, consistency and repetition in your brand is easy - it just means that you have to use the same messages and designs that you've already created again and again. So there's no new work for you.

3. Using whitespace makes you stand out, and makes your audience stop and really notice. What I Learned About Branding On My Summer Vacation4

During our trip, the scenery was really quite green. Green corn. Green fields. Green forests.

Until we reached the Bonneville Salt Flats in Utah. Suddenly, there was a whole lot of white out the window!

That white made the salt flats one of the most remarkable and stunning places we saw on our trip.They really stood out because they were so different from the green, green, green we had been seeing for days.

It made us stop the car and spend some time there relaxing and looking at the scenery - instead of just whizzing by, we really paid attention. Wouldn't you like your audience to stop and spend more time paying attention to and noticing you?

See how you can incorporate more white space in your brand so that you won't look like everyone else, trying to cram everything onto a page. It will make your designs look different from everyone else's and make your clients stop and really look at what you have to offer!

Erin Ferree works with small businesses to create brands with strategy and style that fit their businesses perfectly and attract their ideal clients. She's designed brands for hundreds of small business owners that stand out and make them unforgettable. If you're looking for simple, quick and easy ways to create a profitable brand, get your free brand strategy and style tips now at http://www.brandstyledesign.com/

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Intentional Marketing - It’s Easy, Fun & Lucrative

June 29, 2011 By Jeanna Gabellini Leave a Comment

Intentional Marketing - ItGÇÖs Easy, Fun & LucrativeIf you have a business, you market. Anytime you tell someone the impact of using your products or services, you’re selling. Marketing and selling may trigger resistance for you but I guarantee you’re doing it.

How would you like to do marketing that makes a huge impact on your audience, is easy and fun to create, and will have prolific results?

Sign you up, right?

There is no punch-line here. I’m going to lay this out in the simplest way I can. My name for this process is Intentional Marketing. It works with any other marketing strategy that you may have picked up from the gazillions of marketing experts out there in the world.

  1. If you want even one person to like what you are offering, you have to like it.
  2. Know exactly how your offering benefits the user.
  3. Be loud and proud about those benefits. It doesn’t matter how many people offer
    something similar, if you believe in the power of it, that’s all you need.
  4. Decide what product or service you would most like to see people paying you for right now.
  5. Choose a marketing action, strategy or campaign that floats your boat. It could be an article, a free bonus gift, lumpy mail, a free teleclass, special pricing, a referral program, etc. The action doesn’t matter as much as you feeling inspired to do it.
  6. Get yourself quiet and tap into your heart. Find that virtual connection to your ideal customers or clients. Ask yourself, “What do they most need from me right now? What do they need to hear in order for them to decide to buy from me? What is my ideal outcome from taking this marketing action?”
  7. Take the marketing action, making sure that your authentic voice shines through. Do the action in a way that makes you proud.
  8. Make it easy for your audience to get more information and/or buy from you.
  9. Expect your ideal outcome from the action. Don’t sit around twiddling your thumbs while you wait. Go have fun.

The reason why this process works is because you’re crystal clear on who you are, what you offer, why it’s awesome, the message is authentic and you’ve infused it with your desire. Now the Universe can get into motion to pull all the details together.

Your marketing strategy could be to use color crayons on a post-it note and hand it to the passersby on the street, and it would work if you used this process. It's not about what you do. It’s about how you feel while you do it.

What creatives ways can you come up with to market your business?

Jeanna Gabellini, is a Master Business Coach who assists high achieving entrepreneurs, corporate leaders & their teams to leverage fun, systems and intentionality for high-octane results. An entrepreneur for 20 years she has a treasure trove of kick-butt tools to give you peace & profits.   A Gift For You! Get your complimentary Business Building Audio CD “Transforming from Chaotic Entrepreneur to Conscious Leader” for the entrepreneur who wants to be a SUPERpreneur: http://www.masterpeacecoaching.com/freecd/

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