If you’re in business, you market. Even if you say you’re not a good marketer, you still do it. But what if there was more to this marketing than anyone ever told you?
And what if THAT'S the reason why your strategies don’t yield results or you feel really uncomfortable doing them?
The American Marketing Association’s definition of marketing:
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
That means that pretty much anything you do while engaging others about your business is marketing. And I think they’re on to something with that description.
If you think you’re only marketing when you do blatant self promotion or advertising, then you’re missing the most critical piece of the profit puzzle.
It’s called vibrational marketing. It’s the energy and resonance you have with the services and products you offer. AND it also includes how you think, feel and focus on the topic of money in relationship to your business. [Read more...]