Telling people what you do is pretty easy if they are willing to intently listen for 5-10 minutes while you give them examples and analogies. Even straightforward professions and products require a bit of dialogue.
Passionate business owners have so much they want to explain that it can be painful to formulate one or two sentences that clearly state what you do along with other aspects of the product/service you deliver. But it’s easier than you think.
Anybody I've ever coached who told me they didn't know how to explain what they do, or struggled to figure out their elevator speech, had the words inside of them. It just took a few questions to put the puzzle together.
Most business owners (and many marketing experts) think that their tagline, elevator speech, or headline on their website has to be perfect in order to get business in the door. I disagree. It just has to be clear enough that people can easily make the decision to find out more.
Forget about nailing your unique selling proposition for a moment. That conversation will just muddle your thinking while you try to "figure it out". You already know what you do! Really … [Read more...]
My mom and I, along with my boys, drove down to Southern California to visit Disneyland. I, therefore, had six hours in the passenger seat to try to figure out the best way to navigate the Alice-in-Wonderland-like mazes that define the innards of the park. I opened my iPad and researched show times in the park, how to avoid the ride lines and which Disneyland apps were going to rock my world.
Success is often not pretty. We can be falling to pieces behind the scenes but the show must go on. You have to keep your big boy/girl pants on and keep doing the things you know to bring the money in the door.
When your main focus is on increasing profits and expanding the reach of your marketing it's incredibly easy to be taken down a dozen rabbit holes each day. There are so many marketing, leadership and small business experts giving abundant strategies to grow your business that it creates an obstacle course of to-dos for the average entrepreneur.
I've been called a control freak, multitasker, goof ball, magnificent manifestor and just plain ole freak. I can relate to all of them. However, the one that really irritates me is when someone says I'm not very good at delegating.
I recently posted on Facebook that I lost 15 pounds in six weeks. Of all the topics I've covered before, this one received the most "likes" and comments. I was shocked. Naturally, people really wanted to know my secret.
I was never a fan of the Star Wars movies when they first came out. I didn't get what all the hype was about…until a decade ago. A friend told me I had to watch all of them, because I would become a fan. He was right. It was actually the character of Yoda I fell in love with and his lessons about "The Force".
Everybody wants to know how they can get on track. They want alignment with their business, health, money and relationship goals. I've heard more than once, "Is there a magic pill I can take to get instant results?" There is a way to turn things around fast, although most folks believe it has to do with some magic strategy or actions steps.
5 Keys to Pinpointing the Right Prescription for What Ails Your Business.
