I seriously hated the idea of creating a marketing plan the first time I was advised to create one. I didn’t know where to start, it sounded hard and I honestly didn’t know what it meant.
After a few years I changed my mind about the marketing plan and I began creating one every year. As usual, I kept it simple but it was good enough to get me organized.
- What I was marketing
- To whom I was marketing
- How I was going to market
- Who was going to help me
In truth, I needed more than this to be more powerful in my message and attract new customers. I needed to connect to my customers from my heart and stop trying to sell. That created the single biggest shift in my marketing. I enjoyed the process as a result. It made marketing fun!
Then another big a-ha moment came several years ago when I was doing a VIP day with my mentor. I was complaining about marketing and planning, and she asked if I wanted to see how she planned her marketing campaigns.
My reply, “Hell YES!”