Marketing Calendar - Every Business Owner Needs One

I seriously hated the idea of creating a marketing plan the first time I was advised to create one. I didn’t know where to start, it sounded hard and I honestly didn’t know what it meant.

After a few years I changed my mind about the marketing plan and I began creating one every year. As usual, I kept it simple but it was good enough to get me organized.

It covered:

  • What I was marketing
  • To whom I was marketing
  • How I was going to market
  • Who was going to help me

In truth, I needed more than this to be more powerful in my message and attract new customers. I needed to connect to my customers from my heart and stop trying to sell. That created the single biggest shift in my marketing. I enjoyed the process as a result. It made marketing fun!

Then another big a-ha moment came several years ago when I was doing a VIP day with my mentor. I was complaining about marketing and planning, and she asked if I wanted to see how she planned her marketing campaigns.

My reply, “Hell YES!”

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How Bad Do You Want IT?

How Bad Do You Want ITMan, when I want something really bad, you better not get in my way. I get my focus locked on it like a bull going after the cape. When I’m in this state of mind, I always get my desired end result. Always.

Has that been your experience, too? If not, you better read on, because I have the light switch primed and ready for you to turn ON to that thing you want in your business.

It’s not the ‘wanting’ that gets me the prize. It’s the decision that I AM WINNING! I plan it, I taste it, and I get excited about it. I plan some more. I take necessary actions, too.

The one thing that never, ever, ever works is getting so worked up that I will freak out if I don’t get it. Also known as the manifestation killer called ‘attachment.’

This is where focusing on the essence of what you want is oh-so important.

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It Takes More Than Marketing to Attract Big Bucks

IIt Takes More Than Marketing to Attract Big Bucks used to HATE marketing. In fact, I used to use four letter words in front of the word “marketing” when I thought about doing it. I just wanted coaching clients, why did I have to do this torturous act? So, I stopped marketing. My joy raised and my stress went down, down, down.

My epiphany came when my good friend, Kathy Fettke, did a year-end completion coaching process with me and I declared that I was giving up marketing for good. Phew! What a relief. I felt so free. And then I began to see the light.

It was good for my business to be out in the world and seen by new market segments. Everyone on the planet could value from working with a coach, right?! NOT! I began seeing that I had to get out there and give people an experience of what I do and how their lives could be impacted by my tools, mentoring and coaching. That sounded fun. And it was.

What I figured out is that I had to see myself as an expert in my field and share my knowledge. I did it in ways that I enjoyed. Was I marketing? More than ever! That’s what was so funny. Here I was proclaiming my freedom from marketing and yet I was interviewed on radio and television spouting my advice and plugging my website and services. I began writing an ezine every week, not just once a month whenever I got around to it. And now I have a very detailed marketing calendar for the year and I get off on creating it!

Where does this new relationship with marketing come from? I use inspiration and intention to make it effective. People actually email me with praise for my “marketing” emails. I love it! I pour my heart into every article, email, blog, Tweet, FaceBook post and free cd I send. I do each thing when I feel inspired. If I don’t enjoy a marketing strategy, it doesn’t happen. I don’t care if every colleague I have uses a specific strategy and gets rockstar results, if I’m not connected to the process from my heart, it won’t yield results.

When I send out a free cd, I see the action as a minimum of $10,000 in my pocket. I intend that it will inspire my ideal clients to come forth, when they’re ready, and buy a product or service from me. I’m committed to delivering the goods in excellence so they’ll become lifetime raving fans.

Marketing is an action. Action doesn’t create a result. It’s all about what is driving the action. You need to be fully into it before, during and after the action for it to create the impact that you want. And once people start knocking on your door, you’ve got to educate them on their next step, how to best utilize what you offer and who is your ideal client or customer. They have to easily know if you’re a HELL YES decision for them.

Once you’re consistent and happy with your intentional marketing, you have to be so sure of yourself that you never get attached to the who, what, when and how. Yes, you can be intentional about those things, but unattached. You have to be calm and confident when you launch a rockin’ campaign or have “the talk” with the decision maker and they don’t jump immediately into bed with you.

Your marketing results can always be charted by what feelings you have going on behind the scenes. If you have stress about the timing, are pushing for dollars in your pocket right now or are just going through the emotions, you’re marketing impact will reflect that.

If you’re not in the flow, would you push ‘send’?

Jeanna Gabellini, is a Master Business Coach who assists high achieving entrepreneurs, corporate leaders & their teams to leverage fun, systems and intentionality for high-octane results. An entrepreneur for 20 years she has a treasure trove of kick-butt tools to give you peace & profits.   A Gift For You! Get your complimentary Business Building Audio CD “Transforming from Chaotic Entrepreneur to Conscious Leader” for the entrepreneur who wants to be a SUPERpreneur: http://www.masterpeacecoaching.com/freecd

Choose Actions that will Monetize your Biz

Choose Actions that will Monetize your Biz
There are millions of people selling books, classes and products that will promise to help you monetize your business. What are your perfect actions that will lead to more revenue in a joyful way?

You have that information inside of you, right now.  It’s been there all along!  It’s time to stop searching and start implementing what you already know.

Join me in a heart to heart conversation about how to leverage the power of the Universe so that every action you take manifests high-octane results.

This complimentary teleclass and webinar will cover …

  • How to create a business plan that is infused with good vibes AND gives you a solid action plan
  • How to choose the ideal actions to monetize your business
  • What, when and how to invest in your business for huge ROI
  • The best, easiest and quickest spiritual practices for business growth
  • How to take time out to make a positive impact on your creativity, peace and bottom line

Plus, I will be taking your personal questions throughout the entire call!

Register now for Spirituality + Strategy = Business Success on

Wednesday, July 27th at 10am PDT / 1pm EDT / 6pm GMT.

Register Here: http://www.masterpeacecoaching.com/success

Intentional Marketing - It’s Easy, Fun & Lucrative

Intentional Marketing - ItGÇÖs Easy, Fun & LucrativeIf you have a business, you market. Anytime you tell someone the impact of using your products or services, you’re selling. Marketing and selling may trigger resistance for you but I guarantee you’re doing it.

How would you like to do marketing that makes a huge impact on your audience, is easy and fun to create, and will have prolific results?

Sign you up, right?

There is no punch-line here. I’m going to lay this out in the simplest way I can. My name for this process is Intentional Marketing. It works with any other marketing strategy that you may have picked up from the gazillions of marketing experts out there in the world.

  1. If you want even one person to like what you are offering, you have to like it.
  2. Know exactly how your offering benefits the user.
  3. Be loud and proud about those benefits. It doesn’t matter how many people offer
    something similar, if you believe in the power of it, that’s all you need.
  4. Decide what product or service you would most like to see people paying you for right now.
  5. Choose a marketing action, strategy or campaign that floats your boat. It could be an article, a free bonus gift, lumpy mail, a free teleclass, special pricing, a referral program, etc. The action doesn’t matter as much as you feeling inspired to do it.
  6. Get yourself quiet and tap into your heart. Find that virtual connection to your ideal customers or clients. Ask yourself, “What do they most need from me right now? What do they need to hear in order for them to decide to buy from me? What is my ideal outcome from taking this marketing action?”
  7. Take the marketing action, making sure that your authentic voice shines through. Do the action in a way that makes you proud.
  8. Make it easy for your audience to get more information and/or buy from you.
  9. Expect your ideal outcome from the action. Don’t sit around twiddling your thumbs while you wait. Go have fun.

The reason why this process works is because you’re crystal clear on who you are, what you offer, why it’s awesome, the message is authentic and you’ve infused it with your desire. Now the Universe can get into motion to pull all the details together.

Your marketing strategy could be to use color crayons on a post-it note and hand it to the passersby on the street, and it would work if you used this process. It's not about what you do. It’s about how you feel while you do it.

What creatives ways can you come up with to market your business?

Jeanna Gabellini, is a Master Business Coach who assists high achieving entrepreneurs, corporate leaders & their teams to leverage fun, systems and intentionality for high-octane results. An entrepreneur for 20 years she has a treasure trove of kick-butt tools to give you peace & profits.   A Gift For You! Get your complimentary Business Building Audio CD “Transforming from Chaotic Entrepreneur to Conscious Leader” for the entrepreneur who wants to be a SUPERpreneur: http://www.masterpeacecoaching.com/freecd/

+DIVINE GUIDANCE TELECLASS – Starting Soon!

Are you Using It?

You may already know that you have your own Inner Business Expert.  You many even know that human beings come equipped with their own Inner Guidance.

The big question is, "Are you using it?"

  • Are you using it to create ideal services and products for your market? 
  • Are you using it to know who to call and when? 
  • Are you using it to get the most out of every action and strategy you put into place?
  • Are you using it to nail your income goals?’

If you're not fully leveraging divine guidance, then you're playing a small game compared to what is possible when you tap into this infinite resource.

Join self made millionaire, Bridget Engel, and me. We’ll assist you in tapping into this rockin’ resource to experience rockstar results.  But only if you're into pleasure, peace and profits. ;-)

Divine Guidance Teleclass … Create Magic in Your Business

Includes 9 classes with live coaching, a workbook, 3 mastermind meetings and unlimited email coaching in between the live calls.

Begins Tuesday, May 10th at 12pm PDT / 3:00 pm EDT / 8:00 pm GMT.

Ready? Register here to learn a revolutionary way to improve results in your business and your life:

http://www.masterpeacecoaching.com/divineguidance

In fun and profits,
Jeanna

 

Action is NOT The Answer

Action is NOT The Answer When you look for a way out of any corner, the first thing you usually ask yourself is, “What do I need to do?” It’s an okay question to begin the process of moving into solution. But an even better question is, What was I focusing on that led me into this corner?

You can trick yourself into thinking you are moving forward toward any business or personal goal by taking heaps of actions. You may even pat yourself on the back for making the effort. But have you ever noticed that you can bust your butt at work and still not feel like there was much movement forward? I hear this a lot from clients. Heck, I used to be the one who’d work until midnight and feel like I was never going to catch up with all that needed to be done.

Let’s just set the record straight, action is not the answer in most cases. Observing and poking around with curiosity at what you believe a goal will take to actualize is a much better place to start. All actions are initiated by what you believe. If you think that going to networking meetings will build your business then you will check into the meetings available in your area. If you think networking meetings are a waste of time, you’ll choose to market your business in another way.

But I’d encourage you to dig a little deeper with your beliefs. If you believe that you need more expertise to be better at your job, business or relationship then you will constantly create situations that prove that you are not smart enough to figure out the way to have success in that area of your life. You could try every technique in the “how-to” books and still come up discouraged.

Why is action not the answer? Because the Universe is a mirror for what you believe and where you put your emotional focus. It doesn’t care what you do, it cares about how you feel. It is always responding to your thoughts. Your actions are just an offshoot of your thoughts and therefore irrelevant when your thoughts are focused on what you desire.

Now, there are some cases where an action will make you feel better, therefore shifting your thought. But you will only gain movement forward when your focus changes. For instance, if I was feeling disempowered by my income results for the month but made a plan to increase my income for the following month, it might spur me to get excited about possibilities forth coming. That shift in my confidence could be the very thing that would generate an increased income. But action without shifting your focus is a waste of time and energy.

Shift your focus and beliefs and then any action you take that feels good will support your desired outcome. In fact, you could take actions that had not yielded you results in the past but now because your perspective is different the actions seem to give you the Midas touch and everything seems to be going your way.

Jeanna Gabellini, is a Master Business Coach who assists high achieving entrepreneurs, corporate leaders & their teams to leverage fun, systems and intentionality for high-octane results. Jeanna co-authored Life Lessons for Mastering the Law of Attraction with Jack Canfield, Mark Victor Hansen and Eva Gregory.  A Gift For You!  Please accept a special audio recording of Jeanna interviewing Joe “Mr. Fire” Vitale, one of “The Secret” teachers, on The 5 Steps for Creating Wealth From the Inside Out: http://www.MasterPeaceCoaching.com/ezine.