“Build it and they will come.”
What a crock! Total lie.
I built a lot of things in my business that didn’t result in customers running to buy, readers commenting on my blog or even fans “liking” my Facebook page.
Finally it dawned on me that I needed help getting the word out to my ideal audience so they knew I existed. I also needed to make a plan to ensure that once they saw the solutions I offered that they said, “YES”, and hit the “buy” button.
How does a business owner get help in getting the word out, especially if you’re new to the party?
- Choose a product or service that you can give away or sell inexpensively that will get the attention of your target audience. I sell information so I give away books, templates, audios, webinars and videos.
- Identify other businesses that have a similar target audience who have services and products that complement yours.
- Brainstorm ways that you can benefit those businesses if you partnered for a specific project or an ongoing one.
- Approach those businesses that seem like the most ideal match for partnering and ask!
Now, the first time I asked someone to support my cause, I felt a bit awkward. But as I turned my attention to creating a relationship vs. just getting them to help me, everything changed. People bent over backwards to support my mission.
When I launch a program, why would over 100 other entrepreneurs promote the heck out of me and offer huge bonuses to those who participate in it?
- I offer something their tribe would benefit from learning.
- Their tribe will appreciate them for sharing free tools and resources.
- I offer commission to those who refer a sale.
- I make the process fun by playing games and deepening our relationship.
- I give back support to them by doing one or several of these:
a. introduce them to others who can promote them
b. promote them
c. share what’s worked for my promotions
d. give bonuses they can give to those who purchase their products
e. be a guest speaker as an added value to their program or product
Not all joint venture partnerships are based on promoting each other. I recently met a woman at an event and within 60 seconds I knew we needed to partner somehow. Her knowledge would be of great value in one of my paid programs.
I asked her if she’d be a guest expert. She said, “YES”! Win-win-win!
It’s a win for me because I add value to my program and clients think I’m a rockstar. She gets exposure to my best clients who may later become her client or refer her to a client.
My clients get to benefit from her expertise and make changes in their business as a result.
Partnering with other people leverages your time, expands your visibility, increases your sales and makes a positive impact on all those involved.
Try it, you’ll like it!
Do you think any of these ideas can be applied to your business? If so, write your answers in the comments below.
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You can, as long as you include this complete blurb with it: Jeanna Gabellini is a Master Business Coach who assists conscious entrepreneurs to double (and even triple) their profits by leveraging attraction principles, proven strategies and fun. Grab her FREE audio on dialing in your biz here: http://masterpeacecoaching.com/freecd1