Leverage Fun, Systems, and Intentionality for High Octane Results
Business owners have three modes they gravitate toward:
A. Creative Maniac
B. Implementing the cool new strategy
C. Overwhelm (which can manifest as stress, denial, checking out, boredom)
Sure, there are some other modes, but these are where you’ll tend to play the most.
No mode is better than another. Just because you’re getting stuff done doesn’t mean you are happy, profitable or expanding your business.
If you’re a business growth junkie, you’ve heard a million times that you have to know your target market. Most companies can spit out a profile of their ideal customer but nothing about it feels personal.
General knowledge of your market isn’t enough.
You’ve got to get intimate with them. You have to mentally and emotionally ‘get into’ their business. And once you know what keeps them up at night and puts a smile on their face, you need to find out even more.
How do they like their message delivered? Fast, fun or detailed? How far can you take your humor? How much information can you give them without throwing them into overwhelm? Do they like to be romanced or do they like it straight?
Once you know them as well as your family, then you can take it one step further.
Think about where you can reach these people in their day-to-day lives. And who can you partner with to reach them?How can you connect with them in an authentic way, where they feel your presence even if you say only a few words?
One of my favorite business events of the year is a JV Summit. It was designed to connect experts in my industry to create joint ventures together. It’s now one of the best masterminding opportunities of the year for me. One of the reasons I get so many new business growth ideas is because I’m forced to think about how my business could serve the other experts’ businesses. And when I learn about their services and products and I like them, I search my brain for how it could benefit my customers.
Everyone tries to make their freebie sound like it’s going to rock your world. You enter your email address into their form in hopes of getting some life changing info, only to feel like you wasted your time after you get the audio, video, eBook or report.
It’s time to razzle and dazzle your peeps with some honest to goodness hot information or a free sample of your product or service. Brick and mortar businesses can join in on the fun, too. Creativity abounds!
Why give something away when you’re working on keeping more money in your pockets?
Offering something for free or giving a bonus with purchase can create a buzz that generates excitement. That has the potential to give you more clients, brand awareness and increase loyalty with existing customers. It also shows off the quality of your products and services. Some customers like to try before they buy or are more likely to say ‘yes’ if there’s an extra perk.
Some need-to-know things about giving away something in hopes of gaining more customers or renewing faith in the old ones…
Don’t:
Do:
There is only one way to WOW people: Be deliberate about your plan and execute with enthusiasm. Your complimentary gift is worth every penny and minute you invest in it.
Power to the give-a-way!
When my mentor and mastermind group told me they were confused about my brand, I became confused. What? I’m the Law of Attraction coach. Hello, people. Can you hear me?! Isn’t it obvious what I offer?
Apparently, they heard me fine - I was putting out mixed messages. I offered many solutions for lots of problems. I also led several workshops with various co-leaders and my potential clients were overwhelmed with the constant flurry of activity.
If I wanted to make my life easier and produce more profit, I knew I had to do something radical. At least, radical for me. I narrowed my niche, offered fewer programs and stopped co-leading so many courses. As soon as I made the decision, I knew it was right. But I also had some grief about what I thought I would miss.
I got over the grief quickly, when my whole business became more simplified.
One radical change requires another. The change in my business model also required me to be loud and proud about being a business coach who puts a hardcore focus on the inner game. I had to step into the spotlight and trust that what I offered was leading edge and that my ideal market would see that. My knees were shaking.
I had to trust that the changes I was making would lead to more profits.
When you have a grand vision of your book hitting best seller status or the new product launch making thousands upon its release, self imposed pressure to ‘knock it out of the ballpark’ can be hazardous to your success. It can also be hazardous to your health. I’ve even seen how the stress can negatively impact the overall success of an entire business.
But wait! Don’t give up those ideal outcomes for your pet project. Just be smart about how you go into it and never ever play by someone else’s rules for success.
I’ll make this simple with a list of my do’s and don’ts. I am not an expert in book sales (although Life Lessons for Mastering the Law of Attraction is printed in four languages and has been bought by thousands). I’m also not an expert on specific how-to’s that bring in millions on a launch or grand opening (I’ve done thousands in a launch but not six or seven figures, yet!).
However, I’m an expert at setting people up to win with their specific model and I’ve seen them nail their expectations on their first time out of the gate.
Don’t:
Set a deadline or launch date that is too close for comfort. It’s smart to coordinate your timing with other promotions or holidays but if it’s going to make you sweat and hurry through the process, it’s not worth it. Stress kills creativity like a snail in a cup of beer.
Do:
Give yourself more time than you think you need to plan, create and implement. Things will pop up that you hadn’t thought about and you’ll need time to fill in the blanks without being frantic. Your team needs time to handle marketing and technical issues that need trouble shooting. And everyone needs the freedom to work on the project when they’re inspired not because the clock is ticking. Feeling spacious with time let’s you do the job in excellence. Excellence is attractive.
Obesity is Not Hereditary
By Jeanna Gabellini, Master Coach
I have great compassion for anyone fighting obesity, high blood pressure, heart disease or even Obsessive-compulsive disorder. All of these can cause great suffering to your health, wealth and emotional stability.
When most coaching clients begin telling me about their health goals, many mention that their health condition is hereditary. I have to stop them and let them know that there is no health condition that is passed on through genes from their parents.
This is really good news. That means that nobody’s health is doomed based on their family’s health history. However, the environment you grew up or the beliefs your family instilled in your brain can have a huge impact on your health.
Your body is responding to your thoughts, beliefs and both physical and emotional stress. If one of your caregivers had battles with their thyroid and/or weight, you may have adopted beliefs based on what you heard and witnessed. These beliefs created your state of health.
You can break any cycle…but you have to be able to understand how your thought process has impacted your health. I know this all may sound wild, but there is much scientific evidence that will back this up.
Learn more by listening to the free replay audio of a preview call on Infallible Health I recently led with fitness expert David Di Francesco here.
I know, you think you've heard it all before, but you haven't. And that's a BIG part of the problem; you haven't been given the right information about what really works when it comes to having a healthy, fit body you love living in. In fact, almost 90% of what you believe about food and exercise and your body is totally bogus!
You never need to worry about food, exercise or the state of your health ever again. The only reason anybody, including YOU, would ever have anything less than optimal regarding your body is resistance. Yep, that's it.
The resistance can be about what you are eating or not eating. It can be that you worry about smoking. Or maybe the resistance is about your lack of income. But if you have ill feelings about ny topic, it will reflect itself in your body if you don't correct it.
My favorite health expert, David Di Francesco, and I are not fooling you when they say that you can have the super fit, attractive body you've always wanted without depriving yourself of the foods you love or slogging through some kind of fascist fitness regime. They understand if you're a bit skeptical at this point, but give us a chance to share what we have learned to be true...
Look, we all know what it's like to be frustrated and unhappy with the way you look and feel. We've experienced the merry-go-round of feeling hopeful and inspired by the newest diet or cure-all only to end up disappointed, depressed and slightly disgusted with ourselves when we didn't get the results we wanted.
Living in a way that supports well-being truly is easy and REVOLUTIONARY! It will change the way you feel, look and live. You're never going to worry about food, exercise or the state of your health ever again. That life-sucking merry-go-round is OVER!
No more worrying and obsessing about food, exercise or whether the next illness is going to get you. You get to feel energized, happy and free in your body every day of your life.
David and I recorded two amazing calls and you can listen at NO-COST. Go here and you'll just need to fill in your name and email and you'll get the mp3 links.
By Jeanna Gabellini
You've got to focus on what you want, or your workout or diet won't do much good!
Example: You may do aerobic exercise everyday but you focus on the fact that you are overweight. You wonder why you can't lose the weight. Your body is like a genie...whatever you focus on becomes reality. If you believe the South Beach diet will work for you and you are focused on how good you're going to look in your "skinny" jeans,it's pretty much a done deal that you'll get in those skinny jeans. But if you have a belief that you need to eat lean in order to stay lean, you'll always have to eat lean in order to maintain your body weight
This is what some people look like they are in great shape, yet eat whatever they want and exercise whenever they want. They expect their body to look fine no matter what. They don't have a big emotional charge on getting fat.
Do you have a health question? Get in answered on my NO COST teleconference next Tuesday at 1pm PST! Go here to register.
by Jeanna Gabellini, CPPC
I went waterskiing on Friday. It was my first run of the season and the sun was baking! I'm in my fifth month of pregnancy so I wanted to get some skiing in before my belly gets too big. My mom waterskiied when she was pregnant. I wonder if that's why both of her kids love to ski?
Since the moment I found out I was pregnant, it's amazing how many people have told me what I should do and not do for myself and baby. Many of those people have never even had children. The first question I usually receive is, "Did you have morning sickness?" If I ever want more variety on do's and don'ts of pregnancy I can just go on the internet or pick up a birthing book.
I've decided to be my own best expert on this experience. Everyone is their own best expert on their body anyway. All you have to do is listen to the feedback your body gives you and follow what feels best. I've had a perfect pregnancy. Easy. I eat and drink whatever I want. I work as much or little as I desire. I talk long hikes, waterski, snowski and fly our plane. I relax when by body tells me to. I do not fear for myself or my unborn child. I focus on connection and meeting this perfect little being.
How do you feel about your health?
Getting older?
What have you made up about it?
Are you focused on thriving?
Do you have guilt if you don't follow the rules about "good" health?
I suggest you trust your body. It knows exactly what to do. Your job is to relax, listen to your body and enjoy life! Cheers!
Learn the 5 Keys to Pinpointing the Right Prescription for What Ails Your Business.
