The first time I heard the term "the cringe factor" I was sitting in a comfortable chair in an enormous home theatre at Robert Allen's house. I was there to mastermind with other coaches and business experts. I had no idea what to expect but I knew something good was going to come from this day.
I had interviewed Bob on my radio show eons ago about one of my favorite wealth building books The One Minute Millionaire. And now I was about to show him the marketing funnel of my business. I wasn't cringing over that. I was excited to get feedback and improve it.
When he asked what area of my business I resisted most, that's when my whole body shrank. I knew immediately my answer. I was not very good at asking for support from joint venture partners. Yep, I cringed at the thought. My cringe factor is what someone else in the room named it. Uh huh. Yuck.
When I dug a little deeper into why I cringed, it made me cringe even more. I didn't want to bother my partners. I didn't want to seem like a 'taker' or a leach. I had no problem supporting them. And if they offered to support me, I'd say yes. If my team asked for support from them, that was cool. But me? Not so much.
Because I do almost all of my marketing online, this cringe thing was a giant roadblock that I needed to shatter. Two things helped me downshift this cringe into a slight frown.