When you have a grand vision of your book hitting best seller status or the new product launch making thousands upon its release, self imposed pressure to ‘knock it out of the ballpark’ can be hazardous to your success. It can also be hazardous to your health. I’ve even seen how the stress can negatively impact the overall success of an entire business.

But wait! Don’t give up those ideal outcomes for your pet project. Just be smart about how you go into it and never ever play by someone else’s rules for success.

I’ll make this simple with a list of my do’s and don’ts. I am not an expert in book sales (although Life Lessons for Mastering the Law of Attraction is printed in four languages and has been bought by thousands). I’m also not an expert on specific how-to’s that bring in millions on a launch or grand opening (I’ve done thousands in a launch but not six or seven figures, yet!).

However, I’m an expert at setting people up to win with their specific model and I’ve seen them nail their expectations on their first time out of the gate.

Don’t:

Set a deadline or launch date that is too close for comfort. It’s smart to coordinate your timing with other promotions or holidays but if it’s going to make you sweat and hurry through the process, it’s not worth it. Stress kills creativity like a snail in a cup of beer.

Do:

Give yourself more time than you think you need to plan, create and implement. Things will pop up that you hadn’t thought about and you’ll need time to fill in the blanks without being frantic. Your team needs time to handle marketing and technical issues that need trouble shooting. And everyone needs the freedom to work on the project when they’re inspired not because the clock is ticking. Feeling spacious with time let’s you do the job in excellence. Excellence is attractive.

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